Core Viewpoint - The event held at Guangzhou Tianhe City Shopping Center showcased the "Mao Ming 'Xin' Brand Mooncakes," promoting local mooncake culture and products in the Greater Bay Area [1][3][10]. Group 1: Event Overview - The event was organized by Guangdong Yuehai Tianhe City (Group) Co., Ltd. in collaboration with local agricultural and cultural associations [3][4]. - It featured nearly 20 mooncake brands certified by the "Mao Ming 'Xin'" brand, highlighting the unique flavors and traditional production techniques of mooncakes from Maoming, recognized as a "Chinese Mooncake City" [7][8]. Group 2: Consumer Engagement - Attendees had the opportunity to taste various mooncake types, including traditional options like "non-heritage Tuo Luo cake" and "classic Jinhua five-nut mooncake," with many brands offering limited-time discounts of 50% on popular products [9][10]. - The event aimed to merge Maoming's rich mooncake culture with the modern commercial atmosphere of Tianhe City, providing a dual sensory experience for consumers [10]. Group 3: Marketing and Sales Strategy - Yuehai Tianhe City leveraged its brand, channel, and market resources to facilitate the integration of Maoming mooncakes into the Greater Bay Area market, utilizing the "Tianhe City+" app and offline supermarket platforms to expand sales channels [12][13]. - The company also utilized large outdoor screens across multiple national projects to continuously broadcast promotional videos, reaching over one million people daily [13]. Group 4: Agricultural Product Promotion - During the event, a "Gaoyang Agricultural Products Market" was established, showcasing 50 types of local agricultural products, including dried lychee and peanut oil, which attracted significant visitor interest [19][20]. - The event served as both a product exhibition and a cultural showcase, enhancing consumer awareness of Gaoyang's cultural heritage through various promotional materials [22][23]. Group 5: Future Initiatives - Since 2024, Yuehai Tianhe City has been actively promoting the "Consumption of Hundreds of Millions" initiative, introducing 420 types of Gaoyang agricultural products and conducting over 100 promotional events, resulting in a total consumption assistance amount of 11.32 million yuan [26][27]. - The company plans to continue strengthening collaborative efforts and innovating consumption assistance and cross-industry cooperation models to enhance the quality and efficiency of local agricultural industries, thereby promoting high-quality economic development in the region [28].