央视网消息：金秋时节，湖北罗田县的百万亩板栗迎来收获季。面对6.2万吨的丰产成果，当地将直播间直接设到田间地头，实现了板栗 的热销快销。 走进罗田县的一个板栗场，沉甸甸的板栗压弯枝头，栗农们手持竹竿忙着采收。 为打通销路，罗田县组织9支直播团队深入11个主产乡镇，开展板栗村播活动，通过镜头向网友展示板栗从采摘到加工的全过程。截至目 前，通过直播已直接销售板栗1500吨，销售额达3000万元。在板栗加工企业的生产车间里，今年当地投资8000万元扩展产线，推动加工环节提 质增效。 据统计，今年罗田板栗产量将达到6.2万吨，综合产值达35.3亿元。 福建厦门：3万多亩龙眼丰收 鲜果烘焙促增收 福建厦门的同安区，龙眼种植面积达3万多亩。今年雨水、日照充足，当地的龙眼获得丰收。 在厦门同安区的龙眼种植园里，漫山遍野的龙眼树郁郁葱葱，一串串金黄饱满的龙眼缀满枝头。果农们穿梭其间，将成熟的果实采摘入 筐。据了解，今年整个同安龙眼产量将达到4.5万吨。龙眼大量上市，不仅带动了鲜果销售，各龙眼干加工点也进入了加工旺季。在龙眼干加 工作坊里，工人们将一串串饱满的龙眼送进烘干房烘焙。接下来，这些鲜果要经历脱粒、分级、再回炉复烘等一 ...

Group 1: China-Cambodia Relations - The "Diamond Six Corners" cooperation framework is enhancing China-Cambodia relations and serves as a model for China-ASEAN cooperation [1][8] - Cambodia views China as a reliable partner and aims to deepen cooperation across various fields to build a Cambodia-China community of shared destiny [1][6] - The two countries oppose unilateral bullying by certain nations and are committed to accelerating the implementation of cooperation projects [1][4] Group 2: Investment Opportunities - Cambodia is one of the most open countries in ASEAN for foreign investment, allowing 100% ownership by foreign investors, making it an ideal destination for Chinese enterprises [2][3] - In the first eight months of this year, Cambodia approved 491 new investment projects, a 71% increase year-on-year, with a total investment amount of $7.2 billion, up 50% [3] - China remains the largest source of investment in Cambodia, accounting for 52.82% of total investments [3] Group 3: Economic Strategies - Cambodia's "Pentagon Strategy" aims for the country to become a high-income nation by 2050, with a target of 7% annual economic growth and reducing the poverty rate to below 10% [2][3] - The "Belt and Road" initiative is seen as a lifeline for Cambodia's development, providing essential infrastructure and resources for economic growth [6][8] Group 4: Trade Dynamics - The China-Cambodia Free Trade Agreement has led to significant trade growth, with bilateral trade expected to reach $17.834 billion in 2024, a 20.3% increase [10][12] - Cambodia's exports to China include 16 agricultural products, with a total import value of $9.8 billion in the first quarter of this year, reflecting a 12.2% increase [10][11] Group 5: Infrastructure Development - The construction of the Phnom Penh-Sihanoukville Expressway and the Sihanoukville Special Economic Zone are key projects enhancing Cambodia's infrastructure and economic competitiveness [7][13] - The Sihanoukville Port is being developed as a significant logistics hub, with plans to improve its capacity and efficiency to support regional trade [14][15]

Core Viewpoint - Guangdong's promotion of green and high-quality agricultural products is gaining significant attention, showcasing the province's commitment to agricultural quality and brand development [9][12][56]. Group 1: Event Overview - The 23rd China International Meat Industry Exhibition was held from September 15 to 17 in Xiamen, featuring a national agricultural product supply and demand matching event organized by the Ministry of Agriculture and Rural Affairs [2][3]. - Five Guangdong enterprises participated in the event, promoting "Yue" branded green and high-quality agricultural products, attracting numerous buyers for discussions [5][6]. Group 2: Agricultural Product Quality - Guangdong has focused on the "three products and one standard" strategy (green food, organic agricultural products, geographical indication products, and compliance certification) to promote high-quality agricultural development [9]. - As of August 31, 2025, the total number of certified green and high-quality agricultural products in Guangdong is expected to reach 1,532, including 799 green foods, 92 organic products, and 578 nationally recognized specialty products, with a product compliance rate consistently above 98% [10][11]. Group 3: Product Highlights - Guangdong's agricultural products are known for their "green, healthy, and authentic" characteristics, supported by a complete quality control system from planting to processing and sales [13][15]. - Notable products include dried longan and lychee from Guangdong Danchun Food Technology Co., which emphasize their 16 years of green certification and superior taste [16][18]. - Yingde City Yipin Tea Co. showcased its "Yingzhou Red Rhythm" series of black tea, highlighting the use of over 60-year-old tea trees and traditional farming methods to ensure high quality [20][22]. Group 4: Economic Impact - The New Year Chenpi, a geographical indication product, is projected to have an industry chain output value exceeding 26 billion yuan in 2024, creating 78,000 jobs and increasing per capita income by 26,000 yuan [40][41]. - Guangdong Yihao Food Co., a key agricultural enterprise, expects sales to exceed 3.5 billion yuan in 2024, with its pork products having double the fat content of ordinary pork, enhancing flavor [45][46]. Group 5: Market Response - Buyers expressed interest in Guangdong's unique agricultural products, emphasizing the importance of brand stories and cultural heritage that align with current consumer demands for "green, healthy, and traceable" products [52][53]. - The event served as a significant platform for agricultural exchange and cooperation between Guangdong and Fujian, reinforcing Guangdong's leading position in the green agricultural sector [54][56].

Core Viewpoint - The article discusses the rise in brand value of Gaozhou longan through the integration of media and marketing strategies, emphasizing the health benefits of the fruit and its transformation from a local product to a recognized health symbol [9][16]. Group 1: Production and Sales Performance - Gaozhou longan achieved a record sales volume of 320,000 tons within 50 days, with an average daily shipment exceeding 600 tons [4][5]. - The fresh longan's production value has surpassed 2.6 billion yuan, and the total industry chain value is expected to exceed 8 billion yuan this year [5]. Group 2: Marketing and Brand Development - The "media+" strategy has been pivotal in enhancing the brand's visibility, with events like fruit tasting and production-sales matching conferences attracting significant attention [18][24]. - A comprehensive media campaign has been launched, including live broadcasts and in-depth interviews, to showcase the entire industry chain of Gaozhou longan [22][23]. Group 3: Product Innovation and Health Integration - Gaozhou longan is being positioned not just as a sweet fruit but as a health product, with new offerings like longan tea and dried longan being introduced [35][36]. - Experts highlight the medicinal properties of longan, suggesting its potential in health and wellness markets, which opens new avenues for high-end market penetration [37][94]. Group 4: Future Development and Strategic Planning - The article outlines a vision for the future of Gaozhou longan, focusing on standardization, quality control, and the integration of cultural elements into branding [24][90]. - Collaborative efforts with experts aim to enhance the product's market positioning and develop a dual-track strategy that combines health consumer goods with regional branding [101][108].

Core Viewpoint - The event held at Guangzhou Tianhe City Shopping Center showcased the "Mao Ming 'Xin' Brand Mooncakes," promoting local mooncake culture and products in the Greater Bay Area [1][3][10]. Group 1: Event Overview - The event was organized by Guangdong Yuehai Tianhe City (Group) Co., Ltd. in collaboration with local agricultural and cultural associations [3][4]. - It featured nearly 20 mooncake brands certified by the "Mao Ming 'Xin'" brand, highlighting the unique flavors and traditional production techniques of mooncakes from Maoming, recognized as a "Chinese Mooncake City" [7][8]. Group 2: Consumer Engagement - Attendees had the opportunity to taste various mooncake types, including traditional options like "non-heritage Tuo Luo cake" and "classic Jinhua five-nut mooncake," with many brands offering limited-time discounts of 50% on popular products [9][10]. - The event aimed to merge Maoming's rich mooncake culture with the modern commercial atmosphere of Tianhe City, providing a dual sensory experience for consumers [10]. Group 3: Marketing and Sales Strategy - Yuehai Tianhe City leveraged its brand, channel, and market resources to facilitate the integration of Maoming mooncakes into the Greater Bay Area market, utilizing the "Tianhe City+" app and offline supermarket platforms to expand sales channels [12][13]. - The company also utilized large outdoor screens across multiple national projects to continuously broadcast promotional videos, reaching over one million people daily [13]. Group 4: Agricultural Product Promotion - During the event, a "Gaoyang Agricultural Products Market" was established, showcasing 50 types of local agricultural products, including dried lychee and peanut oil, which attracted significant visitor interest [19][20]. - The event served as both a product exhibition and a cultural showcase, enhancing consumer awareness of Gaoyang's cultural heritage through various promotional materials [22][23]. Group 5: Future Initiatives - Since 2024, Yuehai Tianhe City has been actively promoting the "Consumption of Hundreds of Millions" initiative, introducing 420 types of Gaoyang agricultural products and conducting over 100 promotional events, resulting in a total consumption assistance amount of 11.32 million yuan [26][27]. - The company plans to continue strengthening collaborative efforts and innovating consumption assistance and cross-industry cooperation models to enhance the quality and efficiency of local agricultural industries, thereby promoting high-quality economic development in the region [28].

Core Insights - The event in Shanghai aimed to promote fresh agricultural products from Maoming, particularly longan and jackfruit, to local consumers [2][5][6] - Maoming is recognized as the largest longan production area in China, with a planting area of 801,600 acres and an industry chain output value exceeding 8 billion yuan [12] - The longan variety "Chuliang" from Maoming is highlighted for its large fruit size, small seed, and sweet taste, with a mother tree over 300 years old still existing [9][10] Group 1 - The "Sweet Date" event showcased the unique flavors of Maoming longan, appealing to Shanghai consumers [3][4] - The longan harvesting season has begun, with Maoming also being a key area for jackfruit production [11][12] - The longan processing industry in Gaozhou, known as the "First County of Longan in China," is significant, with an expected production of 320,000 tons by 2025 [16][18] Group 2 - The longan products include dried longan, longan wine, and frozen longan meat, contributing to a global market presence [21][22] - The longan from Maoming meets the rising demand for high-quality fruits in the Yangtze River Delta region, aligning with consumer preferences for sweetness, taste, and nutritional value [28][30] - The integration of supply chains and the acceleration of channel transformation are crucial for the distribution of Maoming longan in Shanghai, leveraging efficient cold chain logistics [34][36]

Core Insights - The article discusses the expected production and market dynamics of the Longan industry in Gaozhou, Guangdong, with a projected output of 320,000 tons in 2025, including over 220,000 tons of the Shuliang variety [1][26]. Group 1: Industry Overview - Gaozhou is recognized as the "Fruit Capital of China," with an agricultural output value exceeding 32.5 billion yuan in 2024, making it the top agricultural producer in Guangdong [8][10]. - The region aims to develop six agricultural clusters, each exceeding 3 billion yuan, including Longan, Lychee, and other fruits [9]. Group 2: Longan Production - Gaozhou is the largest Longan-producing county in China, accounting for 20% of the national output and 1/5 of Guangdong's production [19][20]. - The total Longan planting area in Gaozhou is approximately 330,000 acres, with the Shuliang variety covering about 230,000 acres, representing 70% of the local market [25][26]. Group 3: Quality and Recognition - Gaozhou Longan is known for its superior quality, with the Shuliang variety being awarded multiple national and provincial accolades, including the "China Gold Medal Longan" [12][14][30]. - The region has established a modern agricultural industrial park focused on Longan, making it a hub for processing and sales [21][22]. Group 4: Processing and Sales - Gaozhou has a well-developed processing and sales network, with over 100 processing entities and 32 certified companies, producing various Longan products such as dried Longan and Longan tea [35][36]. - The region has leveraged e-commerce platforms to create a comprehensive Longan processing system, achieving significant sales both domestically and internationally [39][41]. Group 5: Future Developments - Gaozhou is collaborating with South China Agricultural University to establish a modern agricultural industrial park, focusing on the development of Longan-based health foods and pharmaceuticals [43][46].

Core Viewpoint - The "Xinjiang Products Southward, Guangdong Products Northward" initiative aims to promote Guangdong lychee in Xinjiang, highlighting the market demand and development potential for this fruit in the region [3][24]. Group 1: Market Overview - The Jiu Ding Agricultural Products Wholesale Market in Xinjiang is the largest primary agricultural product trading market in the region, supplying over 85% of the fruit and vegetable needs, with an annual trading volume of 4.2 million tons and a transaction value of 36 billion yuan [7][6]. - The market features a variety of fruits from across the country, including Guangdong lychee, with popular varieties such as Feizixiao, Guiwei, and Nuomizhi [8][9]. Group 2: Sales and Consumer Preferences - Local distributors reported that Guangdong lychee has been selling quickly, with one shipment selling out on the same day it arrived, indicating strong consumer demand [12][11]. - The Feizixiao variety is particularly popular due to its large size, small seed, and balanced sweet and sour taste, making it a "bestseller" in the local market [13][14]. - The supply of Guangdong lychee has increased compared to the previous year, with a wider variety available [15]. Group 3: Potential for Dried Fruit Market - The dried fruit market in Xinjiang is dominated by local products like raisins and dried apricots, but there is significant potential for Guangdong dried lychee and longan if marketed effectively for their health benefits [18][19]. Group 4: Cold Chain Logistics - The frozen goods market in Xinjiang has a storage capacity of over 300,000 tons, which is crucial for maintaining the quality of Guangdong lychee during transportation [20][21]. - There is an opportunity for collaboration in cold chain technology and resource sharing to reduce transportation losses and ensure the quality of fresh fruit [22][23]. Group 5: Future Initiatives - The research trip is part of a broader promotional campaign to enhance the understanding and appreciation of Guangdong lychee among consumers in Xinjiang, aiming to strengthen the agricultural product sales connection between the two regions [24][26].