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引爆家电“新智”消费,苏宁零售云万店启动818大促
Zhong Jin Zai Xian· 2025-07-30 09:19
Group 1 - The core viewpoint of the articles highlights the accelerating trend of smart home appliance consumption upgrades in rural and county markets, driven by young consumers returning home during the summer vacation [1][3][4] - Sales of AI-interactive smart air conditioners increased by 235%, high-efficiency multi-door refrigerators with precise storage grew by 155%, and immersive giant Mini LED TVs rose by 120%, indicating a shift from basic functionality to quality and intelligence in home appliances [1] - The "818 Burning Purchase Life Festival" launched by Suning Retail Cloud aims to stimulate new smart home appliance consumption through various discounts and promotions, including a prepayment offer and significant savings on bundled purchases [3][4] Group 2 - Suning Retail Cloud has over 10,000 stores nationwide, covering more than 31 provincial-level administrative units, and serves over 300 million users, positioning itself as a key player in promoting smart home appliances in rural areas [4][6] - The company plans to continue collaborating with major home appliance brands to accelerate the penetration of smart appliances into rural markets, providing comprehensive solutions for selection, delivery, installation, and repair [6]