10月16日，在被誉为"外贸风向标"的第138届中国进出口商品交易会上，长虹的展位人流如鲫。一位南美采购商在接受CCTV记者采访时表示，长虹的行业 首款治愈系AITV，融合AI的新功能和新设计吸引了他。 这款AITV创新实现交互式光效。用户通过语音指令播放音乐后，电视机将会自动调节光影。长虹智慧显示（国际）营销中心市场部部长贺星月面对CCTV 新闻采访的镜头时提到，已经有北非、中东等地的中高端用户下了订单，这些地区的用户喜欢用音乐来提升氛围。 家电全面AI化将是市场趋势，长虹在本届广交会上亮相AI电视、AI空调、AI冰箱、AI洗烘等全套AI家电，为全球用户展现更智慧舒适的生活方式。相比以 往，AI电视进一步升级，并通过内容推荐、光影调节、语音交互等设计，为用户提供更多情绪价值。 长虹此次还展示了熊猫主题AI家电。其中，AI电视搭载了拟人化智能体"熊猫小白"，可实现全场景陪伴；AI空调通过AI自适应技术，可自动调节室内环 境，还原熊猫栖息的清凉竹涧体感；洗烘套装运用3倍力洁净技术，可模拟幼崽揉搓竹叶的姿态…… 长虹AI家电"圈粉"海外客户的背后，是长虹近年加快"AI+产品"、"AI+制造"、"AI+运营"的数字 ...

Core Viewpoint - The 138th Canton Fair showcases the integration of advanced manufacturing, quality home furnishings, and the concept of a better life, with a focus on AI-driven home appliances from Chinese brand Changhong, highlighting the emotional connection technology can create for users [1][4]. Group 1: Changhong's AI Home Appliances - Changhong has adopted strategies of AI, high-end, and globalization, transitioning from product output to technology leadership and emotional empowerment in the home appliance industry [4][12]. - The company has launched a full range of AI home appliances, including AI TVs, air conditioners, refrigerators, and washing machines, showcasing smarter, more comfortable, and greener living solutions [4][10]. - Changhong's AI appliances have evolved from basic functionalities to emotional resonance, with features like AI wall art and conversational capabilities in their TV products [6][10]. Group 2: Panda-Themed AI Appliances - The Panda-themed AI appliances are designed to meet user demands for functionality, aesthetics, and emotional value, gaining recognition globally [14][17]. - The AI TV features a personified intelligent agent, "Panda Xiaobai," providing 24/7 companionship, while the refrigerator and air conditioner utilize AI technology to create optimal living environments [14][17]. - The interactive experience with Panda-themed appliances adds a playful and engaging element to daily life, enhancing the emotional connection users have with technology [17]. Group 3: Sports Marketing and Global Engagement - Changhong has partnered with top-tier sports events, enhancing its global reputation and aligning with the theme of "better life" at the Canton Fair [18][21]. - The company sponsors various international sports events, including the FIS Ski World Cup and tennis tournaments, to engage with diverse audiences and promote its brand [21][23]. - By addressing quality upgrades through AI technology and emotional connections through Panda culture, Changhong effectively communicates its brand identity and lifestyle offerings to a global audience [23].

Core Insights - The 138th Canton Fair showcases themes of "Advanced Manufacturing," "Quality Home," and "Beautiful Life," highlighting the integration of technology and daily living [1] - Changhong, a representative of Chinese brands, emphasizes emotional technology in its AI home appliances, aligning with the fair's core theme of creating a "Beautiful Life" [1] Group 1: AI Home Appliances - Changhong has adopted strategies of AI, high-end, and globalization, transitioning from "product output" to "technology leadership" and "emotional empowerment" in the home appliance sector [2] - The company has launched a full range of AI home appliances, including AI TVs, air conditioners, refrigerators, and washing machines, showcasing smarter, more comfortable, and greener living solutions [2] - Changhong's AI appliances have evolved from basic functionalities to emotional resonance, with the AI TV featuring generative AI technology and various interactive functions [2][3] Group 2: Panda-Themed AI Appliances - The Panda-themed AI appliances have gained global recognition, addressing user demands for functionality, aesthetics, and emotional value [4] - The AI TV features a personified intelligent agent, "Panda Xiaobai," providing 24/7 companionship, while other appliances utilize AI technology to enhance user experience [4] - Changhong's integration of emotional culture into technology aims to create a unique brand identity that resonates with global consumers [4] Group 3: Sports Marketing and Global Engagement - Changhong has partnered with top sports events to enhance its global reputation, leveraging AI as a tool and Panda culture as a unique selling point [5][6] - The company sponsors various international sports events, including the FIS Ski World Cup and tennis tournaments, to engage with diverse audiences and promote its brand [6] - By addressing quality upgrades through AI technology and emotional connections through Panda culture, Changhong has successfully transitioned from selling products to promoting a lifestyle [6] Group 4: Advanced Manufacturing and Core Competitiveness - The ultimate goal of advanced manufacturing is to enhance the quality of life, with Chinese manufacturing focusing on understanding daily life through technology [7] - Changhong's approach combines technological innovation with emotional warmth, positioning itself as a leader in the evolving landscape of smart home appliances [7]

Core Insights - The article highlights the impressive showcase of Changhong Holding Group at the 13th China (Mianyang) International Science and Technology Expo, emphasizing its dual focus on "Panda AI smart appliances" and "hardcore technological achievements" [1] - Changhong's innovative approach combines technology with warmth in daily life while also addressing national strategic needs through significant technological breakthroughs [1] Group 1: Panda AI Smart Appliances - The "Panda AI Happy Life" theme at the expo attracted significant attention, featuring a holographic projection of pandas in a bamboo forest, which engaged visitors [2] - The Panda AI TV demonstrated seamless integration of voice commands to control home settings, changing the perception of AI appliances from cold commands to friendly companions [2] - The Panda AI refrigerator and air conditioner showcased advanced features, such as extending the freshness of fruits and vegetables by over 30% and automatically adjusting indoor conditions based on real-time data [4] Group 2: Hardcore Technological Innovations - Changhong presented 18 innovative projects targeting national strategic needs, spanning digital industries, green energy, AI computing, and healthcare [5] - The AI reasoning module showcased a compact design with a maximum computing power of 20 TOPS INT8, improving computing density by 20% compared to industry averages, applicable in various sectors [5] - The silicon-carbon anode material demonstrated a cycle life exceeding 2000 times, with a 40% capacity increase and a 15% cost reduction, positioning it as a potential core material for electric vehicle batteries [5] Group 3: Healthcare and Safety Technologies - The X-Flash radiation therapy system, a groundbreaking technology for treating deep-seated tumors, was highlighted for its potential to minimize side effects and treatment duration [7] - Changhong's "Tian Dun" anti-drone system and "Tian Yan" phased array radar exemplify advanced technologies designed for public safety, capable of tracking drones under adverse weather conditions [9] - The company emphasizes that every technological advancement aims to enhance societal safety and peace, reflecting a commitment to public welfare [9]

9月24日，第二十届"亚洲品牌大会暨亚洲品牌500强发布会"于香港盛大启幕，长虹凭借在全球市场拓展 中的卓越表现，位列"亚洲品牌500强"第51位，较去年跃升2位。这一成绩彰显了近年来长虹通过"科技 +体育+文化"三位融合，驱动品牌力增长的强劲韧性。 据本次大会发布的《亚洲品牌500强》榜单显示，自2012年起，中国已连续14年保持亚洲品牌入榜数量 第一，充分印证了"中国制造"向"影响全球"的质变升级。世界品牌实验室通过市场占有率、品牌忠诚度 和亚洲领导力三大核心指标评估显示，以长虹为代表的中国品牌正通过技术创新构建全球竞争新优势。 科技+体育+文化，全方位链接用户情感 与此同时，长虹与国际雪联滑雪世界杯、德国滑雪协会连续多年合作，同时牵手德国保时捷网球大奖 赛、澳大利亚橄榄球悉尼龙队，成为"川超"官方赞助商等，以全球化的顶级体育赛事为纽带，在产品端 将运动精神契合电视超高刷技术、空调舒适输出、冰箱冰鲜性能等产品特性，深化全球品牌布局。 值得一提的是，今年8月，长虹地铁专列在成都、重庆及合肥三城同步发车，通过创意涂装与情绪文 案，拥抱年轻人新消费语境。种种围绕"科技+体育+文化"的动作，成为长虹链接全球消费者 ...

Core Insights - The rise of AI-enabled air conditioners is gaining attention, with brands like Midea, Gree, Hisense, and Haier actively developing AI features to capture market opportunities [1][2] - Midea's "singing" air conditioner, priced at 4999 yuan, is marketed as a smart air conditioning and health device, although its actual AI capabilities may not fully align with promotional claims [1] - The introduction of AI energy-saving features is becoming a key selling point across various brands, with Gree's AI air conditioner reportedly achieving a 13.6% annual energy savings [2] Group 1 - The "singing" air conditioner from Midea has gone viral on social media, highlighting the potential of AI in the air conditioning market [1] - Competitors are also launching their own AI air conditioners, indicating a growing trend towards AI integration in home appliances [1] - The actual functionalities of many AI air conditioners are being questioned, with some consumers perceiving them as traditional smart devices rebranded with AI features [2] Group 2 - The air conditioning market is becoming increasingly competitive, with a significant price drop of 17.2% in the average price of popular 1.5 HP models expected by 2025 [3] - Haier has initiated the first industry standard for AI air conditioners, focusing on evaluating AI energy-saving algorithms and user interaction capabilities [3] - Brands must innovate and upgrade their products to attract consumers in a market characterized by price competition and consumer downgrade trends [3]

Core Insights - The integration of AI in home appliances, particularly in mid-to-high-end air conditioning units, has become ubiquitous, with major brands like Midea, Haier, and TCL leading the charge [1][12] - AI air conditioners are designed to enhance user experience by automating temperature and humidity control, as well as improving energy efficiency [2][6][12] Group 1: AI Air Conditioner Features - Midea's "air machine" combines multiple functions such as air conditioning, humidification, and air purification, showcasing the versatility of AI in home appliances [2] - The deployment of localized AI models allows Midea's air machine to learn user habits and adjust settings accordingly, providing a more personalized experience [4] - Haier's "washing air" series features an AI voice system capable of recognizing various dialects, enhancing user interaction [6] Group 2: Energy Efficiency and Cost - Haier's "net energy-saving" series claims to improve energy efficiency by approximately 45% compared to standard models, with an average daily consumption of only 2 kWh under specific conditions [6][8] - The price of AI-enabled air conditioners is becoming more competitive, making them an attractive option compared to traditional models [8][12] Group 3: User Experience and Market Perception - User feedback on AI air conditioners is mixed, with some praising their convenience and comfort, while others criticize the marketing hype surrounding AI features [11][12] - Many consumers are beginning to differentiate between genuine AI capabilities and basic automated functions, leading to a more informed purchasing decision [11][12] - The market for AI air conditioners is rapidly expanding, with traditional models becoming less common as new products emphasize AI features [12][13] Group 4: Future Trends - The competition among manufacturers will likely focus on optimizing AI functionalities, with established brands enhancing energy-saving algorithms and newer companies exploring AI's potential for device interconnectivity [13]

Core Insights - The "Two New" initiative, which includes large-scale equipment upgrades and the trade-in of old consumer goods, has significantly boosted investment in related sectors [1] - The policy has led to over 3 trillion yuan in sales, benefiting more than 430 million people [1] Investment Growth - Investment in the consumer goods manufacturing sector related to the "Two New" initiative has seen rapid growth in the first half of the year [1] - The implementation of the trade-in policy has resulted in a doubling of overall sales in major appliance stores, with a 20% increase in sales of quality-of-life appliances [1] Consumer Trends - There is a notable shift towards larger and smarter appliances, with sales of TVs larger than 98 inches increasing by 43% and refrigerators over 550L rising by 89% [1] - AI-enabled air conditioners priced above 5000 yuan now account for over 60% of sales in that category [1] Policy Support - A total of 231 billion yuan in long-term special government bonds has been allocated to support the trade-in policy [1] - Local governments are optimizing policy processes, with significant improvements in review efficiency reported in places like Daqing, Heilongjiang [1] Manufacturing Upgrades - The trade-in policy is driving product sales and prompting upgrades in upstream manufacturing, with electric vehicle production lines operating at high efficiency [1] - The electric bicycle trade-in policy has led to a surge in sales, with over 10 million old electric bicycles being updated [1] - A significant portion of the market, 87.5%, is still dominated by lead-acid battery-powered vehicles, highlighting a focus on safety [1]

Group 1 - The latest statistics indicate that the consumption goods manufacturing and equipment manufacturing industries have experienced rapid growth this year, closely related to the "two new" policies, which involve large-scale equipment updates and trade-in programs [1] - Since the implementation of the trade-in policy, it has driven sales of related goods exceeding 3 trillion yuan, benefiting over 430 million people [1] Group 2 - There is a new trend of increasing preference for large home appliances, as evidenced by a sales peak during the summer in various regions [3] - In Qishui, Guizhou, nearly 20 large-scale home appliance stores have undergone renovations this year, reflecting the market's upgrade [3] - Data shows that the county-level home appliance market is rapidly upgrading, with sales of televisions larger than 98 inches increasing by 43% year-on-year, and sales of refrigerators over 550L with sterilization features rising by 89% [3] - Smart appliances are gaining popularity, with over 60% of air conditioners priced above 5000 yuan being AI products, and sales of smart kitchen appliances and robotic vacuums increasing by 76.7% and 92.5% year-on-year, respectively [3] - A total of 231 billion yuan in long-term special government bond funds has been allocated in three batches to support the trade-in program, with local governments optimizing the policy processes to ensure timely subsidy disbursement [3]

Core Insights - The "Two New" policy, which refers to large-scale equipment updates and the replacement of old consumer goods, has significantly boosted consumption and investment in related sectors [1] - As of July 25, the policy has driven sales exceeding 3 trillion yuan, benefiting over 430 million people [1] Group 1: Consumer Electronics - The policy has led to a surge in sales of large home appliances, with major appliances being particularly favored in various regions [1] - In Guizhou, sales in major appliance stores have doubled post-national subsidies, with sales of quality-enhancing appliances increasing by approximately 20% [1] - Data indicates a trend towards upgrading home appliances in county areas, with large-sized and smart appliances becoming popular [1] Group 2: Specific Product Performance - Sales of televisions larger than 98 inches have increased by 43% year-on-year, while refrigerators with a capacity of over 550 liters have seen an 89% rise [1] - Among air conditioners priced above 5000 yuan, AI-enabled products account for over 60% of sales, with smart kitchen appliances and robotic vacuum cleaners experiencing year-on-year sales growth of 76.7% and 92.5%, respectively [1] Group 3: Policy Implementation and Impact - The government has allocated 231 billion yuan in special long-term bonds to support the "Two New" policy, with efforts to streamline policy processes across regions [1] - In Daqing, Heilongjiang, a smart identification and comparison program has significantly improved review efficiency [1] Group 4: Electric Vehicle Market - The policy has also stimulated the electric vehicle market, with manufacturers ramping up production to meet demand, producing at least one vehicle every 30 seconds [1] - The electric bicycle replacement initiative has led to a significant increase in sales, with a notable shift towards upgraded components [1] - A battery company in Zhejiang has reported a surge in orders, with automated robots enhancing production efficiency [1] - Data from the Ministry of Commerce indicates that the policy has facilitated the replacement of over 10 million old electric bicycles, with lead-acid battery-powered vehicles making up 87.5% of the total [1]