12月17日，世界品牌实验室(World Brand Lab)揭晓了2025年度(第二十二届)《世界品牌500强》榜单，在 这份汇聚全球顶尖品牌的权威榜单中，中国上榜品牌数量已达50个，稳居全球第三。其中，长虹位列第 279位，较2024年跃升4位。 据悉，世界品牌实验室编制世界品牌报告已连续发布22年，长虹作为中国科技制造行业代表品牌，凭借 卓越的AI家电体验、领先的技术创新和强大的品牌影响力，在全球品牌中的位次不断提升。 今年6月，在世界品牌实验室发布的"2025年中国500最具价值品牌"榜单显示，长虹品牌价值达2521.39 亿元，在9月发布的"2025年亚洲品牌500强"榜单中，长虹位列第51位，再创历史新高，这些都为长虹在 世界品牌阵营中的位次提升奠定了坚实基础。 体育为媒：让全球冰雪赛场成为长虹"主场" 在市场竞争日益激烈的今天，品牌影响力已成为企业竞争力的重要组成部分。日前，在由长虹冠名的 2025-2026赛季国际雪联滑雪大跳台世界杯上，随着苏翊鸣夺得金牌，冬日激情再次被点燃。当全球观 众将目光聚焦在这场冰雪盛宴的同时，作为冠名赞助商的长虹，也受到海量用户的关注。 同时，经过多年发展，长虹的体 ...

冰雪情缘升级 此次牵手滑雪世界杯，是长虹冰雪情缘的再次升级。 回溯过往，2022北京冬奥会开幕式，长虹提供的特种新能源电源系统就为"五环"稳定运行保驾护航； 2023年，长虹初牵手国际雪联滑雪世界杯；2024年，长虹以"官方合作伙伴"身份跻身该冰雪赛事阵营； 短短一年时间，长虹今年又从"官方合作伙伴"跃升为今年的独家"冠名赞助商"。 从赛事合作到冠名共建，长虹的冰雪合作布局始终与"三亿人上冰雪"的国家战略同频共振，既见证着中 国冰雪运动的蓬勃发展，也推动着冰雪经济从赛事现场向用户生活场景延伸。据《中国冰雪产业发展研 究报告（2025）》，今年我国冰雪产业规模将突破万亿元大关，达到10053亿元。 文/王路 12月6日，为期三天的2025-2026赛季长虹·国际雪联单板及自由式滑雪大跳台世界杯（下称"滑雪世界 杯"）迎来巅峰决赛。 当苏翊鸣、刘梦婷、乌尔里克·萨姆诺伊（Ulrik SAMNOEY）等中外顶尖运动员齐聚北京首钢园"雪飞 天"，这场作为2026年米兰冬奥会资格积分赛的国际A类赛事，不仅点燃了寒冷冬季的全民冰雪热情， 更成为中国科技制造与国际顶级体育赛事深度融合的绝佳舞台。 作为本次赛事的独家"冠名赞 ...

Core Insights - The home appliance industry in China is entering an era of full-home intelligence, with traditional appliance companies and tech firms like Huawei and Xiaomi intensifying competition through AI technology and smart ecosystems [1][2][7] Group 1: Market Dynamics - Traditional appliance companies such as Midea, Gree, Haier, and Hisense are seeking new growth points by developing AI technology, expanding product lines, and exploring international markets [1] - Tech companies like Huawei and Xiaomi leverage their established smart ecosystem advantages to enhance competition in the appliance market [1][2] - The trend towards smart appliances is evident, with many brands offering independent smart systems, often named with a prefix like "Xiao" [2] Group 2: Consumer Behavior - Consumers are increasingly drawn to smart appliances, with features like AI voice functionality appealing to families with children and elderly members [3] - A shift in consumer preferences is noted, with many opting for domestic brands over foreign ones, indicating a growing expectation for smart features in appliances [3][4] - The interest in full-home smart systems is rising, but many consumers face challenges due to incompatibility between different brands' systems [4] Group 3: Technological Advancements - Midea's full-home smart system integrates various home environments and appliances, evolving from passive responses to proactive services [5][6] - The interaction between vehicles and home systems is emerging, with Midea collaborating with companies like BYD and Tesla to enhance connectivity [5][6] - A report indicates that the smart home market in China is expected to grow at double-digit rates from 2023 to 2025, with smart security, lighting, and audio-visual products being the fastest-growing categories [6][7] Group 4: Competitive Landscape - Major players in the appliance sector include Gree, Midea, Haier, Hisense, and TCL, with the boundaries of the industry becoming increasingly blurred as companies embrace a broader home ecosystem [7][8] - The competition is intensifying, with a notable price war among domestic brands, as they strive to offer smart services that add higher value beyond traditional hardware manufacturing [8]

Core Viewpoint - The competition in the home appliance market is intensifying as traditional companies like Midea, Gree, Haier, and Hisense seek new growth through AI technology, product line expansion, and internationalization, while tech companies like Huawei and Xiaomi leverage their established smart ecosystem advantages to increase competition [2][3]. Group 1: Market Dynamics - Traditional home appliance companies are exploring new growth points through AI technology and expanding product lines [2][3]. - Tech companies are intensifying competition in the home appliance market by leveraging their smart ecosystem advantages [2][3]. - The shift towards a fully smart home environment is becoming evident, with consumers increasingly interested in integrated smart solutions [12]. Group 2: Consumer Behavior - Consumers are showing a preference for smart appliances, with features like AI voice control being particularly appealing to families with children and elderly members [6]. - There is a noticeable shift in consumer purchasing habits, with many moving from foreign brands to domestic brands due to the increasing expectations for smart features [6][7]. - Consumers are facing challenges with compatibility between different brands' smart systems, which complicates the integration of smart home devices [7]. Group 3: Technological Advancements - Home appliances are evolving from "single product intelligence" to "whole home intelligence," with systems like Midea's "Xiao Mei AI" integrating various smart functions [9][10]. - The interaction between vehicles and home systems is being developed, allowing for seamless integration and control of home environments from vehicles [11]. - The trend towards smart home integration is expected to continue, with significant growth projected in the smart home market over the next few years [12]. Group 4: Industry Trends - Major players in the home appliance sector, including Gree, Midea, Haier, and Hisense, are adapting to the blurred lines between home appliances and broader home ecosystems [14]. - The retail landscape is shifting, with smart home products being prominently displayed alongside traditional appliances to attract consumer interest [14]. - The release of technological potential in the home appliance sector is expected to reshape global competition, allowing Chinese companies to gain a more advantageous position in the market [15].

Core Insights - The Chinese home appliance industry is entering an era of whole-home intelligence, with traditional appliance manufacturers and tech companies competing fiercely in this new landscape [1][2] Group 1: Market Dynamics - Traditional appliance companies like Midea, Gree, Haier, and Hisense are seeking new growth points through AI technology, product line expansion, and internationalization [1] - Tech companies such as Huawei and Xiaomi are intensifying competition in the appliance market by leveraging their established smart ecosystem advantages [1][2] Group 2: Consumer Behavior - Consumers are increasingly opting for smart appliances, with a notable shift from foreign brands to domestic brands, reflecting a growing expectation for intelligent features [3][4] - The demand for whole-home smart systems is primarily driven by high-end customers, while budget constraints limit broader consumer adoption [3][7] Group 3: Technological Advancements - Major appliance brands have developed independent smart systems, enhancing their products with AI capabilities, particularly in high-end models [2][5] - The evolution from "passive response" to "active service" in smart appliances is exemplified by Midea's AI system, which can proactively adjust settings based on user needs [5][6] Group 4: Industry Trends - The smart home market in China is projected to grow at double-digit rates from 2023 to 2025, with significant interest in smart security, lighting, and audio-visual products [7][8] - The boundaries of the home appliance industry are becoming increasingly blurred, with a trend towards integrating home appliances into a broader home ecosystem [8][9] Group 5: Competitive Landscape - Leading companies in the appliance sector include Gree, Midea, Haier, Hisense, and TCL, but the competition is shifting towards providing intelligent services rather than just hardware [8][9] - The release of technological potential in the appliance sector is expected to reshape the global competitive landscape, positioning Chinese appliance manufacturers more favorably in international markets [9]

Core Viewpoint - The 8th China International Import Expo (CIIE) showcases innovative products, with Changhong's panda-themed AI home appliances standing out, highlighting the integration of technology and culture [1][3]. Group 1: Product Innovation - Changhong's panda-themed AI appliances include an AI TV with a smart assistant, an AI refrigerator that simulates panda habitats, and an AI air conditioner that adjusts based on environmental data [3]. - The AI washing and drying set features enhanced cleaning technology inspired by panda behaviors, transforming appliance functionality into emotional value for users [3]. Group 2: Technological Advancements - In recent years, Changhong has made significant strides in AI appliance technology, launching a large model in TVs in 2023 and becoming the first in Sichuan to have its AI platform approved by the National Cyberspace Administration [5]. - The company plans to introduce the first healing AI TV integrated with panda IP by 2025, emphasizing a shift from practical tools to lifestyle companions [5]. Group 3: Market Positioning and Cultural Significance - Changhong's approach combines AI technology with cultural elements, creating a unique competitive advantage in the global market [5]. - The participation in international exhibitions like CIIE serves as a vital platform for Chinese manufacturing to connect with global markets, promoting the narrative of Chinese innovation [5].

Core Insights - The 8th China International Import Expo (CIIE) commenced in Shanghai, showcasing global products, with a notable highlight being Changhong's panda-themed AI home appliances [1][3] - Changhong's AI appliances integrate technology and culture, featuring products like AI TVs, refrigerators, and air conditioners that enhance user experience through emotional engagement [3][5] Group 1: Product Features - The AI TV features "Panda Xiaobai," an intelligent entity that interacts with users continuously, providing engaging content [3] - The AI refrigerator utilizes AI cloud moisturizing technology to simulate the panda's natural habitat, ensuring food freshness [3] - The AI air conditioner adjusts home comfort based on environmental data from the Wolong Nature Reserve [3] - The AI washing and drying set incorporates a unique cleaning technology inspired by panda cubs, enhancing its effectiveness [3] Group 2: Technological Advancements - In 2023, Changhong integrated large models into its TVs, and by early 2024, it became the first in Sichuan to have its "Changhong Yunfan AI platform" approved by the National Cyberspace Administration [5] - The company plans to launch the industry's first "healing" AI TV in 2025, further incorporating panda IP into its products [5] - Changhong's approach focuses on transforming home appliances from mere tools to lifestyle companions, leveraging AI technology and cultural elements for differentiation [5] Group 3: Market Strategy and Cultural Impact - International exhibitions like CIIE serve as crucial platforms for Chinese manufacturing to connect with global markets [5] - Changhong aims to deepen AI technology research and expand its presence in international markets, promoting Chinese manufacturing stories [5] - The integration of technology and culture reflects a profound cultural confidence that empowers technological innovation, enhancing competitiveness in the global market [5]

Core Viewpoint - The company is showcasing its innovative AI home appliances at the 138th China Import and Export Fair, highlighting the integration of AI technology in products to enhance user experience and market competitiveness [1][3][21]. Group 1: Product Innovation - The company has introduced the first healing AITV, which features interactive lighting effects and voice command capabilities, attracting interest from international buyers [1]. - A full range of AI home appliances, including AI TVs, air conditioners, refrigerators, and washing machines, has been presented, emphasizing the trend towards AI integration in household products [3]. - The AI TV features a personified intelligent agent, "Panda Xiaobai," providing companionship across various scenarios, while the AI air conditioner utilizes adaptive technology to create a comfortable environment [5]. Group 2: Digital Transformation - The company is accelerating its digital transformation through "AI + products," "AI + manufacturing," and "AI + operations," enhancing creativity and market responsiveness [5]. - A smart supply chain platform has been established, integrating procurement, production, and logistics, which improves efficiency and reduces human error in the procurement process [7][10]. - AI technology has enabled real-time monitoring of supplier capabilities and market price fluctuations, significantly improving inventory turnover rates by 30% and reducing procurement approval time from three days to ten minutes [10]. Group 3: Organizational Innovation - The company has implemented an innovative organizational structure and incentive mechanisms, including profit-sharing and stock options, to stimulate creativity among its workforce [13][14]. - Over 30,000 innovative talents are employed, with a focus on enhancing technical research and development capabilities through dedicated innovation platforms [14][18]. - The company has streamlined its management structure to improve responsiveness to market demands, transitioning to a more decentralized approach [18]. Group 4: Financial Performance - In the first half of 2025, the company achieved revenue of 56.705 billion yuan, a year-on-year increase of 10.27%, and a net profit of 501 million yuan, up 78.59% [21]. - The share of overseas revenue has increased from around 10% to over 30% of total revenue, indicating successful expansion into international markets [21].

Core Viewpoint - The 138th Canton Fair showcases the integration of advanced manufacturing, quality home furnishings, and the concept of a better life, with a focus on AI-driven home appliances from Chinese brand Changhong, highlighting the emotional connection technology can create for users [1][4]. Group 1: Changhong's AI Home Appliances - Changhong has adopted strategies of AI, high-end, and globalization, transitioning from product output to technology leadership and emotional empowerment in the home appliance industry [4][12]. - The company has launched a full range of AI home appliances, including AI TVs, air conditioners, refrigerators, and washing machines, showcasing smarter, more comfortable, and greener living solutions [4][10]. - Changhong's AI appliances have evolved from basic functionalities to emotional resonance, with features like AI wall art and conversational capabilities in their TV products [6][10]. Group 2: Panda-Themed AI Appliances - The Panda-themed AI appliances are designed to meet user demands for functionality, aesthetics, and emotional value, gaining recognition globally [14][17]. - The AI TV features a personified intelligent agent, "Panda Xiaobai," providing 24/7 companionship, while the refrigerator and air conditioner utilize AI technology to create optimal living environments [14][17]. - The interactive experience with Panda-themed appliances adds a playful and engaging element to daily life, enhancing the emotional connection users have with technology [17]. Group 3: Sports Marketing and Global Engagement - Changhong has partnered with top-tier sports events, enhancing its global reputation and aligning with the theme of "better life" at the Canton Fair [18][21]. - The company sponsors various international sports events, including the FIS Ski World Cup and tennis tournaments, to engage with diverse audiences and promote its brand [21][23]. - By addressing quality upgrades through AI technology and emotional connections through Panda culture, Changhong effectively communicates its brand identity and lifestyle offerings to a global audience [23].

Core Insights - The 138th Canton Fair showcases themes of "Advanced Manufacturing," "Quality Home," and "Beautiful Life," highlighting the integration of technology and daily living [1] - Changhong, a representative of Chinese brands, emphasizes emotional technology in its AI home appliances, aligning with the fair's core theme of creating a "Beautiful Life" [1] Group 1: AI Home Appliances - Changhong has adopted strategies of AI, high-end, and globalization, transitioning from "product output" to "technology leadership" and "emotional empowerment" in the home appliance sector [2] - The company has launched a full range of AI home appliances, including AI TVs, air conditioners, refrigerators, and washing machines, showcasing smarter, more comfortable, and greener living solutions [2] - Changhong's AI appliances have evolved from basic functionalities to emotional resonance, with the AI TV featuring generative AI technology and various interactive functions [2][3] Group 2: Panda-Themed AI Appliances - The Panda-themed AI appliances have gained global recognition, addressing user demands for functionality, aesthetics, and emotional value [4] - The AI TV features a personified intelligent agent, "Panda Xiaobai," providing 24/7 companionship, while other appliances utilize AI technology to enhance user experience [4] - Changhong's integration of emotional culture into technology aims to create a unique brand identity that resonates with global consumers [4] Group 3: Sports Marketing and Global Engagement - Changhong has partnered with top sports events to enhance its global reputation, leveraging AI as a tool and Panda culture as a unique selling point [5][6] - The company sponsors various international sports events, including the FIS Ski World Cup and tennis tournaments, to engage with diverse audiences and promote its brand [6] - By addressing quality upgrades through AI technology and emotional connections through Panda culture, Changhong has successfully transitioned from selling products to promoting a lifestyle [6] Group 4: Advanced Manufacturing and Core Competitiveness - The ultimate goal of advanced manufacturing is to enhance the quality of life, with Chinese manufacturing focusing on understanding daily life through technology [7] - Changhong's approach combines technological innovation with emotional warmth, positioning itself as a leader in the evolving landscape of smart home appliances [7]