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“全方位完美的财报”!这家大行把腾讯音乐“夸上天”
华尔街见闻· 2025-08-13 10:11
Core Viewpoint - Barclays Bank released an extremely optimistic report, labeling Tencent Music's (TME) latest financial results as "all-around perfect" [1][2] Financial Performance - Tencent Music achieved revenue of 8.442 billion RMB in Q2 2025, a year-on-year increase of 17.9%, exceeding Barclays' expectations by 6.0% [5] - Online music service revenue reached 6.854 billion RMB, growing 26.4% year-on-year, surpassing expectations by 6.8% [6] - Notably, non-subscription online music revenue outperformed expectations by 19%, with advertising revenue growing over 30% and other income, including live concerts and merchandise, doubling [7] User Engagement and Ecosystem - The number of Super VIP (SVIP) members surpassed 15 million, indicating strong user engagement [8] - Barclays believes Tencent Music's SVIP growth strategy is clear and sustainable, focusing on converting users with core benefits and retaining them with ecosystem advantages [9] - User stickiness is evidenced by the platform's daily usage time reaching historical highs, with SVIP users spending nearly 100 minutes daily on the platform [11] Profitability and Competitive Advantage - Tencent Music has moved beyond low-level competition based on user growth and price wars, entering a high-level development phase that enhances user stickiness and profitability [3][12] - The adjusted net profit margin for Q2 2025 exceeded 30%, reaching 31.3%, up from 26% in the same period of 2024 [14] - Barclays anticipates that the trend of increasing profit margins will continue, even with a higher proportion of lower-margin businesses like concerts and merchandise [15] Valuation and Market Position - Based on the "perfect" financial report, Barclays raised its target price for Tencent Music from $16 to $27, implying a 2027 P/E ratio of 28, making it one of the highest-valued Chinese stocks [16] - Compared to global music streaming giant Spotify's expected P/E ratio of around 40 for 2027, Tencent Music is still considered relatively cheap [16] - Barclays concludes that Tencent Music's unique and recently strengthened market position, along with its consistent execution record, justifies such a valuation premium [17]