Summary of the Ice and Snow Sports Industry Conference Call Industry Overview - The ice and snow economy in China has rapidly grown from 500 billion yuan in 2020 to 890 billion yuan in 2023, with a compound annual growth rate (CAGR) of 21.19%, indicating strong development momentum [1][4] - As of 2023, there are 2,847 ice and snow venues nationwide, a year-on-year increase of 16.1%. Skiing venues account for 32.84%, while skating venues dominate at 67.16%, suggesting significant growth potential for skiing facilities [1][4] Core Insights and Arguments - The post-Olympic era strategy for China's ice and snow industry focuses on intelligent and digital transformation, accelerating the development of smart R&D elements and the application of digital technologies in ice and snow venues, while also supporting virtual ice and snow sports [1][5] - The consumption scale related to ice and snow activities for the winter season of 2023-2024 is expected to exceed 150 billion yuan, with folk activities accounting for the highest share at approximately 37% and specific projects at 27% [1][6] - Since 2014, the number of participants in ice and snow sports has been steadily increasing, with over 180 million participants recorded in the 10th public review season, and a total of 57.35 million people participating in various sports nationwide [1][6] Popularity of Ice and Snow Sports - The most popular ice and snow sports in China are skiing and skating. Post-Beijing Winter Olympics surveys show that the participation rate for folk activities among adults is 17.73%, while the participation rate for viewing activities is 9.83%, specific project participation is 6.05%, and land project participation is 3.06% [1][8] Consumer Spending Characteristics - Following the Beijing Winter Olympics, 72.73% of respondents reported engaging in ice and snow-related consumption, with 40% spending below 500 yuan and only 2.43% spending over 2,000 yuan, indicating untapped consumer potential [3][9] - The North China region, particularly Hebei Province, shows outstanding performance in ice and snow consumption, with Shandong, Jiangsu, and Xinjiang also ranking in the second tier nationally [3][9] Future Development Trends and Goals - The State Council aims to achieve a total scale of 1.2 trillion yuan by 2030, promoting widespread participation in sports through strategies such as southward expansion, westward outreach, and eastward advancement [3][10][11] Investment Recommendations - Investment focus should be on high-quality core assets, particularly blue-chip stocks like Anta Sports, Bosideng, and Sanfo Outdoor, which are expected to recover from bottoming out. These companies have strong earnings certainty and relatively high dividend yields, with competitive advantages in ice and snow sports brands and high-end skiing equipment [3][14] - Anta is recognized as a pioneer in domestic ice and snow sports brands, enhancing operational efficiency through online and offline strategies, while Bosideng is expanding into the high-end skiing market through international collaborations [3][14][15] Risks Facing the Ice and Snow Sports Industry - The industry faces several risks, including changing consumer preferences that may lead to inventory buildup and performance declines, uncertain penetration rates due to low-temperature environments and seasonal limitations, and seasonal volatility risks that could affect market growth if consumer enthusiasm wanes [3][16]

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