Group 1 - The company has launched a restricted stock incentive plan, reflecting confidence in its future development, with a total of up to 901,900 shares to be granted, accounting for approximately 0.23% of the total share capital [2] - The initial grant will consist of 722,800 shares, representing about 0.18% of the total share capital, with a grant price set at 15.12 yuan per share [2] - The performance assessment for the incentive plan is based on revenue growth rates exceeding 10%/20%/33%/46% from 2025 to 2028, and net profit targets for the same period [2] Group 2 - The company is optimizing its store operations and channel structure, focusing on enhancing store efficiency and upgrading the customer experience, with significant performance improvements observed in trial stores [3] - The average performance growth of 7-8 trial stores exceeded 50%, and the optimization plan is expected to be rolled out to over 100 similar stores in 2025 [3] - The online direct sales channel is experiencing rapid growth due to market expansion and targeted marketing strategies, with an increase in registered users on the official website [3] Group 3 - The company is focusing on high-end diamond rings and jewelry, actively optimizing its channel structure to improve operational efficiency, with a stabilization in revenue gaps expected in Q1 2025 [4] - Earnings per share (EPS) forecasts for 2025, 2026, and 2027 are projected to be 0.40, 0.51, and 0.66 yuan respectively, with corresponding price-to-earnings (PE) ratios of 72, 56, and 43 times [4] - The company aims to achieve a turnaround by expanding into the gold inlay product category, which is expected to contribute to revenue growth [4]

Investment Rating - The report assigns an "Accumulate" rating for the company for the first time [2][9]. Core Insights - The company has launched a stock incentive plan, demonstrating confidence in its future development. The plan involves granting a total of up to 901,900 shares, accounting for approximately 0.23% of the total share capital, with a grant price of 15.12 yuan per share [5]. - The company is actively optimizing its store network and has seen significant growth in its online direct sales channel, with some optimized stores achieving over 50% sales growth [6]. - The company is focusing on high-end diamond rings and jewelry, with a stable recovery in same-store sales expected as channel adjustments take effect [7]. Summary by Sections Incentive Plan - The company plans to grant stock rights totaling up to 901,900 shares, with the first grant of 722,800 shares. The performance assessment requires revenue growth rates of over 10%/20%/33%/46% from 2025 to 2028, and net profit targets of over 0.36/1.00/1.50/2.00 billion yuan [5]. Store Optimization - The company is enhancing store efficiency and adjusting its channel strategy, focusing on high-performing malls and eliminating underperforming stores. The average performance of optimized stores has increased by over 50%, with plans to extend this strategy to over 100 similar stores in 2025 [6]. Profit Forecast - The company is expected to stabilize its revenue gap in Q1 2025, with same-store sales gradually recovering. The earnings per share (EPS) forecasts for 2025-2027 are 0.40, 0.51, and 0.66 yuan, respectively, with corresponding price-to-earnings (PE) ratios of 72, 56, and 43 times [7][9].