Core Viewpoint - The resurgence of knee-high socks has transformed them from a previously outdated fashion item into a trendy staple for young consumers, breaking seasonal constraints and becoming a popular choice among street fashion enthusiasts [1][2]. Group 1: Sales Performance - Sales of knee-high socks have surged, with transaction volumes reported to be 1-2 times higher than last summer [2]. - Popular styles include pure cotton knee-high socks with a cotton content of 60%-90%, priced between 20-30 yuan per pair, with the milk white variant being particularly favored [2]. - Online platforms also reflect this trend, with over 12.51 million views on topics related to knee-high socks on Xiaohongshu, and a high purchase intent noted on Taobao with a 97% positive feedback rate for certain products [2]. Group 2: Market Trends - Major sports brands like NIKE and Adidas are also experiencing strong sales in knee-high socks, offering a variety of styles to meet diverse consumer preferences [3]. - The knee-high sock market is witnessing a compound annual growth rate driven by consumer demand, with significant potential for integration into various lifestyle scenarios such as sports, commuting, and socializing [4]. Group 3: Consumer Behavior - The shift in consumer perception has elevated knee-high socks from a mere functional item to a fashion statement, reflecting a broader trend of emotional consumption where consumers are willing to pay a premium for products that offer aesthetic and emotional value [4]. - Innovations in materials, such as ice-feeling fibers and quick-drying designs, have enhanced the appeal of knee-high socks for summer wear, catering to the evolving needs of younger consumers [4].