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创新为企业增“底气” 产品热销海外“回头客”加单 企业多举措稳产赶订单
Yang Shi Wang· 2026-01-30 06:31
Core Insights - The export value of electric hair styling tools from Cixi, Zhejiang, reached 130 million yuan in December 2025, marking a year-on-year increase of 24.3% [1] - Local companies are actively producing overseas hair product orders, with innovative products like integrated blow-dryers and foldable designs attracting international buyers [1][6] Group 1: Company Performance - A hair appliance manufacturer in Cixi has seen repeat orders from Polish buyer Ula, who is visiting to assess new products [3] - The company has experienced over 30% growth in overall sales after developing innovative products, with a specific high-speed multifunctional comb seeing a growth of 111.83% in 2025 [6] - Another company reported that overseas clients place orders approximately every two months, with Southeast Asian clients ordering monthly [8] Group 2: Product Innovation - Product innovation has provided companies with confidence in sales, with one company confirming a large European client placed an order for 80,000 units in 2025 and 100,000 units for 2026 [8] - Many companies in Cixi have annual export values exceeding 50 million yuan, shifting focus from scale growth to enhancing product value through innovation, design, and smart manufacturing [10] Group 3: Production Capacity and Workforce Management - In response to a surge in overseas orders, a company expanded its production lines from four to eight and is providing subsidies to stabilize production [10] - The company has implemented various measures to ensure employee satisfaction, including a 500 yuan pre-holiday stability subsidy and additional rewards for timely return after the holiday [12][14] - The local government is also facilitating transportation for migrant workers returning to work after the holiday, ensuring their travel needs are met [15]