Core Insights - The 2025 Shanghai Pregnancy, Baby, and Child Expo (CBME2025) showcased over 4,500 quality brands, with Cheese Doctor focusing on user needs and continuous innovation to create high-quality products [1][4]. Product Launch and Market Position - Cheese Doctor announced the launch of a new high-calcium cheese product line, including the high-calcium cheese flow heart cod fish sausage, which has received two market position certification awards [3][7]. - The new infant cheese products aim to meet the refined nutritional needs of young children, addressing safety concerns associated with traditional cheese production methods [10][12]. Consumer Trends and Brand Strategy - There is a growing interest among young consumers in cheese products, leading to a rapid increase in cheese consumption in China. Cheese Doctor believes in the long-term potential of the domestic cheese market [4][6]. - The brand emphasizes a multi-track strategy focusing on core quality products, innovative offerings for infant nutritional needs, and continuous upgrades of popular products [6][9]. Competitive Advantage and Market Recognition - Cheese Doctor's high-calcium cheese flow heart cod fish sausage has become a market leader, recognized as the top-selling product in its category based on sales data from June 2024 to May 2025 [7][9]. - The brand has maintained its leading position in the mid-to-high-end cheese market for four consecutive years, reflecting strong consumer trust and market recognition [15][16]. Nutritional Focus and Product Matrix - The company is committed to enhancing its high-calcium nutritional product matrix, introducing a new three-layer cheese baking series and various high-calcium snacks to cater to different consumption scenarios [14][15]. - Cheese Doctor's new infant cheese products incorporate innovative nutritional formulas, such as HMO and CPP, to support children's health and development [12][16]. Industry Growth and Future Outlook - The cheese consumption in China is projected to grow significantly, with estimates suggesting an increase from 3.3 million tons in 2019 to 8.6 million tons by 2030 [15]. - Cheese Doctor aims to play a crucial role in upgrading children's nutritional products and advancing the cheese industry in China through continuous innovation and strict quality control [16].