Core Viewpoint - The recent rebranding of "Starry Meizu Technology" back to "Meizu Technology" raises questions about potential strategic adjustments within the company, occurring less than a year after a previous major rebranding effort [1] Group 1: Company Changes - The official accounts related to Meizu Technology have removed the "Starry" prefix, indicating a shift back to the original branding [1] - Personnel changes have been noted, with Huang Zhipan taking over as the legal representative and CEO of Zhuhai Starry Meizu Information Technology Co., Ltd., succeeding Su Jing [2] - The company structure shows that Zhuhai Meizu Technology Co., Ltd. and Hubei Starry Meizu Technology Co., Ltd. each hold a 50% stake in the company, with Huang Zhipan being the brother of the founder, Huang Zhang [2] Group 2: Strategic Developments - The rebranding coincides with the third anniversary of Geely's acquisition of Meizu Technology, which has led to significant structural changes and strategic investments [4] - The establishment of the Starry Meizu Group aimed to integrate various technologies, including automotive systems and XR technology, alongside traditional smartphone offerings [4] - The Flyme Auto system has achieved over 1.16 million sales in collaboration with various automotive brands, indicating a successful entry into the automotive technology market [4] Group 3: Product Focus and Market Position - Meizu has launched several AR smart glasses, but the domestic market for smart glasses remains underdeveloped, with no standout products achieving significant sales [5] - The company aims to regain a top position in the domestic mid-to-high-end smartphone market within three years, with plans to establish 1,000 integrated offline experience stores [6] - The upcoming Meizu 22 series is positioned as a flagship product focusing on AI capabilities and compact design, with a strategic shift towards enhancing camera performance [7]