Core Insights - Chacha Food launched new ice cream products and the brand "Konjac Princess" to compete in the konjac snack market, aiming to capture consumer interest amidst increasing competition from established players like Weilong and Yanjinpuzi [2][5] - The company is adopting a "dual-wheel drive" strategy focusing on overseas early layout and domestic product innovation to enhance its presence in the konjac snack sector [5][6] - The snack industry is shifting towards healthier, functional, and scenario-based products, with Chacha introducing five new products including konjac layers and ice cream to meet evolving consumer demands [3][4] Product Strategy - Chacha's new product lineup includes mountain series sunflower seeds, all-nut series, fresh-cut potato strips, Chacha sunflower seed ice cream, and "Konjac Princess" konjac layers [3][4] - The company plans to start shipping products by late August 2023, with significant promotional efforts including trial packages and engaging marketing materials [5] - The ice cream product is expected to officially launch in January 2026, with ongoing development to redefine the combination of sunflower seeds and ice cream [6] Market Context - The konjac snack market has shown strong growth, with a compound annual growth rate (CAGR) of 20% over the past decade, projected to reach a market size of 26.9 billion yuan in 2024 [8] - Major competitors like Weilong and Yanjinpuzi have reported significant revenue growth from konjac snacks, indicating a lucrative market opportunity that Chacha aims to tap into [8][10] - The konjac snack segment is expected to maintain a CAGR of 20% over the next five years, suggesting substantial growth potential for new entrants [8]