彭子良介绍，近年来，山东深入学习贯彻落实习近平文化思想，落实"齐鲁文艺高峰计划"，聚焦文化"两创"、黄河重大国家战略等重大主题，策划推出了 一大批弘扬中国精神、反映时代风貌、承载百姓情怀的优秀视听作品，精品内容创作展现新作为、焕发新气象。主要有以下几个方面： 擦亮"鲁剧"品牌。电视剧，是人民群众喜闻乐见的一种文艺形式。"十四五"期间，我们策划创作了《我们的河山》《生万物》《幸福草》《经山历海》 《三泉溪暖》《警察荣誉》等一大批思想性、艺术性俱佳的精品剧目，在央视一套、八套和一线省级卫视黄金时段播出，并得到了专家学者和电视观众的 一致认可。其中，电视剧《我们的河山》作为重点献礼剧，在纪念中国人民抗日战争暨世界反法西斯战争胜利80周年期间热播；同时，我省立项创作的 《生万物》登陆央视黄金时段，成为继2022年《三泉溪暖》《警察荣誉》之后，两部"鲁剧"再次同时登陆央视、闪耀荧屏，创造了"鲁剧"新的辉煌。 叫响"网络鲁剧"品牌。网络影视剧流量大、传播快，近年来发展迅猛，也易受年轻群体喜爱。我们从建立重点网络影视剧种子库入手，大力发展网络剧、 网络电影、微短剧、短视频等，推出网络剧《不完美受害人》《云襄传》《沙尘暴》《 ...

Core Viewpoint - The revitalization of the Chinese nation is supported by the prosperity of Chinese culture, and Shandong is committed to deepening cultural development and innovation, contributing to the modern civilization of the Chinese nation [1] Group 1: Cultural Innovation Practices - Shandong's cultural innovation practices serve as a vivid example of the methodology of decoding, translating, developing, and revitalizing traditional culture [2] - The province is focusing on creating new benchmarks for cultural innovation, including projects like the "Shandong Cultural Heritage" initiative and the "Shandong Handcrafted" brand [2] - Shandong has produced award-winning cultural works, with several dramas and radio plays receiving national accolades, showcasing the province's commitment to cultural excellence [2] Group 2: Integration of Culture and Daily Life - The Shandong Cultural Tourism Group is enhancing the integration of culture, tourism, and education, creating replicable models for rural revitalization [3] - Various cultural performances and projects are being developed, including large-scale water performances and community cultural activities, to engage the public [3] Group 3: Digital Transformation in Culture - The establishment of the Shandong Digital Culture Group aims to leverage technology to enhance cultural innovation and create new cultural dissemination ecosystems [4] - Digital transformation of traditional arts is underway, with significant data digitization efforts being made to preserve and promote cultural resources [4] Group 4: Cultural Industry Development - Local governments are developing cultural industries that make traditional culture accessible and engaging for the public [5] - Qingdao is revitalizing its historical areas and creating immersive cultural experiences to enhance urban memory and tourism [5] Group 5: Promoting Local Cultural Heritage - Various cities in Shandong are focusing on promoting local cultural heritage through innovative projects and exhibitions, such as the development of museums and cultural routes [6][7] - The city of Heze has achieved significant economic output from its cultural products, showcasing the potential of cultural industries [7] Group 6: International Cultural Communication - Experts emphasize the importance of storytelling and cultural exchange in promoting Chinese culture internationally, advocating for a humanized and relatable approach [8] - The integration of cultural tourism and film industries is seen as a way to enhance the vitality of cities and create immersive experiences for visitors [8] Group 7: Non-Material Cultural Heritage - The integration of non-material cultural heritage with existing tourism projects is highlighted as an effective way to enhance visitor experiences [9] - Innovative approaches to cultural communication, such as engaging and relatable messaging, are being adopted to attract younger audiences [9]