Core Viewpoint - The night markets in Rizhao are becoming a new cultural and tourism consumption highlight, showcasing vibrant night-time economic activities through diverse food offerings and entertainment options [3][4][5] Group 1: Night Market Features - The Xingye University Town night market is characterized by a lively atmosphere with various food stalls, including fresh grilled oysters and other local delicacies, attracting a significant number of visitors [3][4] - The Shanhaitian University Town box dynamic street offers not only food but also family-friendly entertainment and live music, enhancing the overall experience for visitors [4] Group 2: Government Support and Initiatives - Rizhao city has implemented a series of measures to support the development of the night economy, including simplifying safety permits for large events and optimizing traffic organization in commercial areas [5] - The introduction of a "night economy manager" to coordinate security and sanitation efforts, along with the establishment of shared parking spaces, has improved operational efficiency and consumer convenience [5]