鲜天下·最如东文旅IP
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如东发布文旅IP “鲜天下·最如东”邀客畅游
Yang Zi Wan Bao Wang· 2025-11-28 07:12
Core Viewpoint - Rudong County has launched a new tourism brand "Fresh World. Most Rudong" to attract domestic and international tourists, highlighting its seafood and coastal scenery [1][4]. Group 1: Tourism and Economic Impact - Rudong County features an 86-kilometer golden coastline and over one million acres of tidal flat resources, which support a diverse marine ecosystem with over a thousand types of seafood, including famous products like clams and seaweed [3]. - The county has been recognized as "China's Seafood Town" since 2007 and has developed a full industry chain approach to connect marine farms and geographical indication products with international markets, exporting seafood to over 40 countries and regions [3]. - During the recent National Day and Mid-Autumn Festival, Rudong received over 1.4 million tourists, generating a total tourism revenue exceeding 1.1 billion yuan, showcasing strong tourism appeal and market vitality [3]. Group 2: Cultural and Natural Attractions - Rudong is known as "China's Longevity Town," with an average life expectancy higher than the national average, and "China's Hot Spring Town," featuring a 76°C golden hot spring and rare 110°C geothermal resources, making it a popular destination for health tourism in the Yangtze River Delta [3]. - The county also hosts the International Kite Festival, having held it for 24 consecutive years, further enhancing its cultural tourism profile [3].