Core Viewpoint - The recent personal controversy involving actress Zhang Yuqi has led to significant disruptions in her business landscape, evolving from a social media dispute into a tangible commercial crisis [2][10]. Group 1: Impact on Public Activities - Zhang Yuqi's scheduled public appearances have been affected, with reports indicating that she will not participate in the Liaoning Satellite TV Spring Festival Gala due to public sentiment [3][10]. - The fallout has extended to her commercial endorsements, with multiple brands, including NEXXUS, Aishiya, Yuru, and Guyu, removing all promotional content related to her from their official Weibo accounts [3][10]. Group 2: Endorsement and Collaboration Status - NEXXUS confirmed that their collaboration with Zhang Yuqi has naturally concluded within the established contract period, although specific dates were not disclosed [3][10]. - Aishiya stated that their partnership will end in December 2025, while Yuru and Guyu have also indicated that they no longer have collaborations with her [3][10]. Group 3: Impact on Upcoming Projects - Zhang Yuqi's upcoming projects may also be affected, including "Ghost Blows Out the Light: The Witch's Canyon," expected to air in 2027, and "Women's Detective Agency 3," where she has been a regular guest in previous seasons, expected to air in 2026 [5][12]. Group 4: Business Landscape Overview - Prior to the controversy, Zhang Yuqi's business portfolio consisted of both physical enterprises and a thriving online presence, with ownership in nine companies, three of which are currently active [7][14]. - Her online business has been robust, with over 5.73 million followers on Douyin and recent sales figures ranging from 25 million to 50 million yuan in the past month [7][14]. Group 5: Public Image and Commercial Value - Zhang Yuqi's public persona has been marked by controversy, and the recent allegations have triggered a significant image crisis, challenging her commercial value [7][14][15]. - The collective withdrawal of brands and cancellation of public events highlights the direct impact of public opinion on her commercial viability [8][15].

Core Viewpoint - The article discusses the significant impact of a personal controversy involving actress Zhang Yuqi on her commercial ventures, highlighting a shift from public interest to a tangible business crisis [1]. Group 1: Immediate Impact - Zhang Yuqi's scheduled public appearances have been affected, with her participation in the Liaoning Satellite TV Spring Festival being canceled due to public sentiment [2][3]. - Multiple brand partnerships have been severed, with brands like NEXXUS, Aishiya, Yuru, and Guyu removing promotional content related to Zhang Yuqi from their official Weibo accounts [3][6]. Group 2: Future Projects - Zhang Yuqi's upcoming projects may also face repercussions, including the anticipated series "Ghost Blows Out the Light: Wuxia View Mountain," expected to air in 2027, and "Women's Detective Agency 3," where she has been a regular guest, slated for 2026 [6]. Group 3: Business Landscape - Prior to the controversy, Zhang Yuqi's business portfolio consisted of both physical enterprises and a growing online presence, with her owning stakes in three companies and a significant following on Douyin [18]. - Recent sales data indicates that her online sales ranged from 25 million to 50 million yuan in the past month, with her latest live stream generating sales between 1 million to 2.5 million yuan [18].