联合利华的高管团队，或将迎来一次大换血。 除了裁员瘦身，联合利华还在对业务板块动刀。 突发变革 昨日，联合利华在巴克莱全球消费品大会上表示，将对前200个关键管理岗位展开逐一审查，大约四分之一的高管可能被"改组"。 新任首席执行官费尔南多·费尔南德斯（Fernando Fernandez）在会上直言，会对这些高管逐一评估，追问："他们是否足够优秀？配得上联合利华应有的水 准？"言词之间，对提升管理层战斗力的决心相当坚定。 据了解，上述审查是联合利华更广泛组织和运营变革的一部分。 今年3月，这家公司就宣布了大规模瘦身计划：未来三年将在全球精简约7500个岗位，以节省约8亿美元成本。这一裁员数量相当于联合利华全球员工总数 的约5.9%。 值得注意的是，这波岗位缩减主要针对白领群体。换言之，从总部到各地区办公室，一场"断尾求生"式的人员优化正在进行。联合利华方面希望通过精简 机构、减少层级，提升运营效率和利润率。 今年年初，公司宣布将整体剥离旗下冰淇淋业务（包括梦龙、可爱多等品牌），计划于2025年底前完成。冰淇淋板块占联合利华全球销售额约16%，在部 分国家贡献高达三成以上营收。这项剥离被视为战略性举措，旨在剔除 ...

Core Insights - Unilever has made a strategic investment in the hair care brand Messy, leading a $5 million funding round, with over $3 million already received [1][3] - Messy, founded by Alli Webb, is recognized as a prominent independent hair care brand, having launched five core products and planning to expand its product range [3] - Unilever's recent activities in the hair care sector indicate a focus on high-growth and high-margin beauty and health segments, with significant investments in brands like NEXXUS [4] Company Developments - Messy has gained attention for its innovative approach in the hair care market, with plans to introduce mini products, hair accessories, and travel kits [3] - Unilever's investment in Messy is likely influenced by Webb's extensive entrepreneurial experience in the hair care industry [3] - The company has been actively enhancing its brand portfolio in China, as seen with the launch of NEXXUS and its marketing strategies [4] Industry Trends - The hair care market in China is experiencing rapid growth, with a projected market size exceeding 30 billion yuan in 2024, reflecting a year-on-year growth rate of over 33% [5] - Competition in the hair care sector is intensifying, with both international and domestic brands entering the market, including recent moves by Proya and other local brands [5] - The market is characterized by a high level of maturity, making it challenging for new entrants unless they can offer significant technological differentiation and strong branding [5]