中经记者 钟楚涵 孙吉正 上海报道 目前，丽人丽妆正在面临业绩下滑的困境。近日，丽人丽妆公告显示，预计2025年的亏损将扩大至6320 万—7900万元。在此前2024年，丽人丽妆亏损2440万元。同时，在营收规模上，丽人丽妆也已经较巅峰 时期大幅缩水。 对于丽人丽妆业绩持续下滑，上海财经大学数字经济研究院副院长崔丽丽向《中国经营报》记者表 示："在当前主流电商运营方法向直播及相关平台转型的过程中，以货架电商为主的服务商在这方面的 业务多多少少都受到了影响，转型不是很及时。另外，自有品牌的孵化进展不是很快，品牌打造的效果 还没有达到能够撑起营收的程度。" 依赖天猫渠道 自有品牌尚在培育期 在2024年年报中，对于营收同比下滑，丽人丽妆表示，主要系公司与部分合作品牌转变运营模式、与部 分品牌终止合作运营以及部分合作品牌销售收入未达预期所致。 近日，丽人丽妆表示，预计2025年实现归属于上市公司股东的净利润为-7900万—-6320万元，将出现亏 损。对于亏损的原因，丽人丽妆方面表示，主要系公司自有品牌处于产品创新及经营推广期，研发及营 销推广持续投入，未产生相应的经济效益，自有品牌店铺经营亏损所致。 实际上，近 ...

来源丨凤凰网财经《公司研究院》 近期，知名演员张雨绮因陷入一场个人争议风波，其商业版图正经历一场剧烈的震荡。 事件的起因是张雨绮被前夫的前妻葛晓倩实名举报，涉及代孕、插足婚姻、律师威胁等指控。随着舆论迅速发酵，这场风波已从网络争议演变为一场 切实的 " 商业危机 " 。 最直接的影响来自其原定的公开活动。 首当其冲的是其公开行程。 据媒体报道，或 受网络舆情影响，原定 其 参与的辽宁卫视春晚被调整， " 张雨绮不会出现在辽视春晚 " 。 这意味着，张雨绮的公开代言在短时间内被迅速切割。 其待播作品也可能受到影响。其中包括《鬼吹灯之巫峡观山》， 这是天下霸唱所著的爆款 IP ， 该系列一直由潘粤明、张雨绮、姜超组成的 " 铁三 角 " 主演，豆瓣显示预计 2027 年播出 ；还包括 《女子推理社 3 》，张雨绮 是 前两季 常驻嘉宾 ，目前节目官微仍保留张雨绮相关宣传内容，豆 瓣显示预计 2026 年播出。 U 仕有 + 贺有 【了 有过 豆瓣评分® 1601人想看 尚未播出 剧情简介 女子推理社三首档全女性剧式沉浸推理节 目。 投诉简介 演职员 更严重的连锁反应在商业代言领域爆发。目前，包括美妆护肤品牌 NE ...

Core Viewpoint - The company Liren Lizhuang (605136.SH) has issued a profit warning, expecting a significant increase in net losses for 2025, attributed to high investments in developing its own brands, which have not yet generated corresponding economic benefits [3][4][6]. Financial Performance - The company anticipates a net loss of between 63.2 million to 79 million yuan for 2025, with a non-recurring net loss expected to be between 66.4 million to 83 million yuan [3]. - Revenue for 2024 is projected to decline by 37.44% year-on-year to 1.728 billion yuan, marking a significant drop from 4.155 billion yuan in 2021 [4][6]. Business Model Challenges - The traditional business model of brand agency operations is under severe pressure due to intensified competition, declining traffic on traditional e-commerce platforms, and a weak consumer environment [3][5]. - The company's reliance on a few brands and a single e-commerce platform has weakened its risk resilience, leading to structural challenges [3][5]. Brand Development and Strategy - The company has elevated its own brand strategy, focusing on brands like "Yurongchu" and "Meiyitang," which recorded a 110% year-on-year growth in Q1 2025, although the absolute scale remains small [5][6]. - The revenue from self-owned brands is expected to account for less than 10% of total revenue in 2024, indicating that high investments in R&D and marketing have not yet translated into profitability [6]. Industry Context and Transformation - The challenges faced by Liren Lizhuang reflect a broader anxiety within traditional e-commerce service providers as they navigate a changing market landscape [7][8]. - The company is exploring a transformation path that includes diversifying channels, enhancing data-driven operations, and improving supply chain efficiency [7][8]. - The transition from a channel service provider to a brand manager is fraught with challenges, requiring significant resources and time to achieve [8].

Core Viewpoint - The company continues to face losses and is in the process of transformation, struggling with issues such as insufficient self-owned brand contribution and the termination of partnerships with multiple brands [1][3]. Financial Performance - The company forecasts a net profit loss of between 79 million yuan and 63.2 million yuan for 2025 [3]. - In 2024, the company reported a loss of 24.4 million yuan, while in 2023, revenue declined by 14.78% and net profit increased by 121.19% [3]. - In 2022, revenue fell by 21.98% and net profit decreased by 133.92% [3]. Brand Partnerships - The company has terminated partnerships with several brands, including L'Oréal, Lancôme, and others, due to brands shifting to self-management [3][4]. - The loss of partnerships has significantly impacted revenue, with a 37.44% decline in 2024 attributed to these changes [3]. Self-Owned Brand Development - The company has been focusing on developing its own brands, such as "Yurongchu" and "Meiyitang," but these efforts have not yet translated into significant revenue growth [6][7]. - The self-owned brands are currently in the product innovation and marketing phase, leading to ongoing losses [7]. Channel Imbalance - The company primarily operates through the Tmall platform, which accounted for 86.52% of its revenue in 2022, but is facing challenges as new e-commerce platforms like Douyin and Xiaohongshu gain traction [8]. - Despite efforts to diversify and increase presence on emerging platforms, revenue remains heavily reliant on Tmall [8]. Market Trends - Industry experts suggest that transitioning to self-owned brands can enhance profitability and drive growth, indicating a broader trend towards diversification in the market [9].

Group 1 - The core viewpoint of the news is that Liren Lizhuang (605136.SH) has announced a projected net loss for 2025, continuing the trend of losses from 2024, primarily due to ongoing investments in its proprietary brands [1][2] - The company expects a net profit attributable to shareholders to be between -79 million to -63.2 million yuan for 2025, representing a decrease of 38.8 million to 54.6 million yuan compared to 2024, which is a year-on-year decline of 159.01% to 223.77% [1] - The projected net profit excluding non-recurring items is expected to be between -83 million to -66.4 million yuan, a decrease of 26.4 million to 43 million yuan compared to 2024, reflecting a year-on-year decline of 66.07% to 107.59% [1] Group 2 - The losses are attributed to the company's proprietary brands being in the product innovation and marketing promotion phase, with ongoing investments not yet yielding economic benefits [2] - Sales expenses for the first three quarters of 2025 reached 420 million yuan, an increase of 7.28% year-on-year, with a sales expense ratio of 35.66%, up 3.78% from the same period last year [2] - The cultivation of proprietary brands has become a common practice for e-commerce operation companies seeking transformation, as lacking brand assets can lead to weaker business stability and growth sustainability [2]

Core Viewpoint - The stock of Liren Lizhuang (sh605136) reached its daily limit with a price of 12.14 yuan, marking a 9.96% increase, driven by governance improvements, growth in proprietary brands, and diversification of sales channels [2]. Group 1: Company Governance and Performance - Liren Lizhuang has optimized its governance structure by revising 11 core systems, including company bylaws and information disclosure, enhancing operational standards [2]. - The company's proprietary brands, Yuru Chui and Meiyitang, experienced revenue growth exceeding 80%, indicating the effectiveness of its transformation strategy [2]. Group 2: Sales Channel Diversification - The company has made progress in channel diversification, adding emerging platforms such as Dewu and Xiaohongshu, with non-Tmall channel revenue increasing by 99.59% [2]. - Overseas business revenue saw a year-on-year growth of 109.56%, with a gross margin of 52.51% [2]. Group 3: Financial Support and Market Trends - Liren Lizhuang received government subsidies amounting to 22.8 million yuan, which directly contributed to 93.44% of the latest net profit [2]. - The beauty e-commerce sector has shown active performance recently, contributing to a sector-wide momentum, with significant net inflows from major funds into Liren Lizhuang on November 19 [2].

Core Viewpoint - The ongoing legal disputes between Huang Tao, the controlling shareholder of Liren Lizhuang, and his ex-wife, Weng Shuhua, have raised uncertainties regarding the company's ownership structure and have coincided with a significant decline in the company's financial performance [1][3][5] Company Overview - Liren Lizhuang, founded in 2007 by Huang Tao and Weng Shuhua, transitioned from a "Taobao couple shop" to a publicly listed company in 2020, with an initial stock price of 12.23 yuan per share and a market capitalization exceeding 220 billion yuan shortly after listing [2][3] - The company has faced a substantial drop in revenue, with figures declining from 41.55 billion yuan in 2021 to 17.28 billion yuan in 2024, representing a nearly 60% decrease [3][5] Legal Issues - Weng Shuhua has initiated multiple lawsuits against Huang Tao, including a recent request to transfer 16.74 million shares (valued at approximately 1.67 billion yuan) to their children, which adds to the ongoing legal complexities surrounding the company's ownership [1][3] - Huang Tao's shares have been subject to judicial freezes and forced execution due to the ongoing divorce proceedings, impacting his ownership stake from 32.46% to 28.28% [3] Financial Performance - In the first half of 2025, Liren Lizhuang reported a revenue of 8.31 billion yuan, a year-on-year decline of 13.98%, and a net loss of 32.76 million yuan, attributed to reduced gross profit and increased impairment losses [5] - The company has emphasized its marketing efficiency and data analysis capabilities as key competitive advantages, particularly in response to the diminishing internet user growth and traffic [4]

Group 1 - The core viewpoint of the news is the emphasis on expanding service consumption through innovative consumption scenarios and models, as highlighted by the Ministry of Commerce's recent policy measures [1] - The policy measures aim to enhance both supply and demand sides, focusing on quality supply and the establishment of pilot cities for new consumption formats [1] - Companies are responding to these changes by accelerating their layouts in business integration, scenario innovation, and channel expansion [1] Group 2 - Nanning Department Store is actively exploring integrated consumption scenarios and enhancing its core marketing IPs, such as "Nanning Live Room," to improve consumer experience [2] - The company is leveraging government subsidies and brand resources to promote cross-industry cooperation and resource integration [2] - The strategies aim to enhance consumer experience and core competitiveness through business integration and innovative scenarios [2] Group 3 - Companies like Liren Liyang are expanding their business structures and channel layouts, focusing on online retail services for cosmetics and increasing their presence on emerging platforms like Douyin and Xiaohongshu [3] - Hongqingtian is investing in new store openings and product launches to align with new consumption trends, aiming to enhance brand influence and youthfulness [3] - Overall, these practices in innovation and channel expansion are expected to boost competitiveness and invigorate the consumer market [3] Group 4 - Companies are shifting from "brand thinking" to a "user perspective," focusing on solving specific pain points in consumer scenarios rather than merely adding product functions [4] - This shift requires deep research to identify high-frequency scenarios and core pain points, integrating digital technology to enhance online and offline experiences [4] - Policy support is also crucial for integrating cross-industry resources to build new consumption models [4]

Core Insights - The company held a performance briefing for the first half of 2025 on September 17, highlighting the successful progress of its proprietary brand business [1] - Since 2023, the company has focused on the beauty sector, nurturing brands like "Yurongchu" and "Meiyitang," which have shown significant growth potential [1] - The overall sales revenue of the company's proprietary brands increased by over 80% year-on-year during the reporting period [1] Proprietary Brand Development - The company has been actively developing its proprietary brands, achieving substantial sales growth [1] - The focus on beauty products has allowed the company to cultivate brands with strong growth potential [1] Overseas Brand Introduction - Starting from the second half of 2024, the company will introduce overseas brands to the domestic market through a general agency model [1] - Agreements have been signed with brands such as Ongredients, GEOMAR, and shaishaishai, with a strategic partnership established with Tender Garden to become its general agent in China [1] - The company leverages its strong marketing capabilities and consumer insights to support brand partners in expanding their business in China [1] Sales Channels and Operations - The company primarily operates on the Tmall platform while exploring emerging channels like Douyin [1] - As of the end of the first half of 2025, the company has a total of 281 operational stores, with new partnerships including brands like Suli Gao, Tender Garden, Ongredients, and ENDCARE [1]

Group 1 - The performance of e-commerce operation companies is diverging, with a common trend of seeking new growth avenues through transformation [2][3] - RuYuchen (若羽臣) has emerged as a growth representative in the industry, achieving a revenue of 1.319 billion yuan in the first half of the year, a year-on-year increase of 67.55%, with net profit growing by 85.60% [2] - LiRenLiZhuang (丽人丽妆) is facing significant losses, reporting a revenue of 831 million yuan, a decrease of 13.98%, and a net loss of 32.76 million yuan, marking its worst mid-term performance since listing [2][3] Group 2 - The industry is collectively encountering growth challenges due to increasing costs and fragmented traffic, with companies needing to enhance cross-platform operational capabilities [3][4] - LiRenLiZhuang's revenue from Tmall platforms accounts for over 60% of total revenue, indicating a heavy reliance on a single platform [3] - RuYuchen's report shows that Douyin has become its largest sales channel, accounting for 37.24% of revenue [3] Group 3 - The rise of content e-commerce platforms like Douyin and Kuaishou has disrupted the traditional e-commerce landscape, posing challenges for companies lacking multi-channel operational capabilities [4] - Baozun (宝尊电商) has announced the acquisition of a leading service provider in the Douyin apparel category to strengthen its live e-commerce capabilities [4][6] - Major beauty brands are increasingly opting to build their own e-commerce teams, leading to a risk of customer attrition for operation companies [4][5] Group 4 - Baozun is implementing a three-pronged strategy focusing on e-commerce, brand management, and international expansion, with brand management showing a revenue increase of 29.11% [6] - Despite the growth in brand management, Baozun's overall profitability is still under pressure, with a net loss of 97 million yuan [6][7] - RuYuchen is focusing on cultivating its own brands, with self-owned brands generating 603 million yuan in revenue, a year-on-year increase of 242.42% [7][8] Group 5 - RuYuchen's sales expenses have surged to 599 million yuan, a year-on-year increase of 124.22%, driven by brand management and expansion efforts [8] - LiRenLiZhuang is also venturing into self-owned brands, launching new products, although its operation still heavily relies on its agency business [8][9] - The core advantage of operation companies lies in channel management, but they face challenges in product research and supply chain management [9]