Core Insights - The company "Hanzhixiaoer" has achieved significant success with its flagship product "Fresh Flower Pepper Chili Powder," which has sold over 10 million units and generated sales exceeding 1 billion yuan within two years of its online launch [2][3]. Company Overview - Guizhou Anshun Guanling Autonomous County-based "Guanling Jiexiangyuan Food Co., Ltd." operates under the brand "Hanzhixiaoer" for online sales and "Lao Wang Ma" for offline sales, utilizing an integrated online and offline development model [3]. - The company has been a top seller on Douyin's seasoning store rankings for 37 consecutive weeks, highlighting its strong market presence [3]. Sales and Marketing Strategy - The company actively participates in government-led initiatives like "Qian Goods Going Out" and has competed in the Guizhou E-commerce Live Streaming Competition for three consecutive years, achieving excellent results [5]. - Collaborations with platforms such as Dongfang Zhenxuan and Xiaoming Zhengnengliang have been established to promote Guizhou specialties, including handmade chili powder [5]. Product Development Plans - The company plans to develop new chili powder flavors tailored to regional consumer preferences, such as a spicier version for Sichuan and Chongqing, and a milder seafood-flavored variant for Guangdong and Fujian [5]. - There are intentions to expand the product line to include related condiments like chili oil dipping sauce, hot pot base, and instant food products to meet diverse consumer needs [5]. Growth Projections - The company has set a sales growth target of 20% annually over the next two years [7]. - During a recent resource connection meeting, the company aimed to learn about the latest e-commerce platform policies and establish connections with industry peers for future collaborations [7]. Industry Context - The chili pepper industry in Guizhou has been expanding, with a planting area of 5.04 million acres, a production volume of 7.29 million tons, and a market value of 28.8 billion yuan projected for 2024 [8]. - The industry supports over 1.05 million chili farmers in the province and has hosted nine "Guizhou Zunyi International Chili Expo" events to promote public and enterprise brands [8].