Core Insights - The company "Hanzhixiaoer" has achieved significant success with its flagship product "Fresh Flower Pepper Chili Powder," which has sold over 10 million units and generated sales exceeding 1 billion yuan within two years of its online launch [2][3]. Company Overview - Guizhou Anshun Guanling Autonomous County-based "Guanling Jiexiangyuan Food Co., Ltd." operates under the brand "Hanzhixiaoer" for online sales and "Lao Wang Ma" for offline sales, utilizing an integrated online and offline development model [3]. - The company has been a top seller on Douyin's seasoning store rankings for 37 consecutive weeks, highlighting its strong market presence [3]. Sales and Marketing Strategy - The company actively participates in government-led initiatives like "Qian Goods Going Out" and has competed in the Guizhou E-commerce Live Streaming Competition for three consecutive years, achieving excellent results [5]. - Collaborations with platforms such as Dongfang Zhenxuan and Xiaoming Zhengnengliang have been established to promote Guizhou specialties, including handmade chili powder [5]. Product Development Plans - The company plans to develop new chili powder flavors tailored to regional consumer preferences, such as a spicier version for Sichuan and Chongqing, and a milder seafood-flavored variant for Guangdong and Fujian [5]. - There are intentions to expand the product line to include related condiments like chili oil dipping sauce, hot pot base, and instant food products to meet diverse consumer needs [5]. Growth Projections - The company has set a sales growth target of 20% annually over the next two years [7]. - During a recent resource connection meeting, the company aimed to learn about the latest e-commerce platform policies and establish connections with industry peers for future collaborations [7]. Industry Context - The chili pepper industry in Guizhou has been expanding, with a planting area of 5.04 million acres, a production volume of 7.29 million tons, and a market value of 28.8 billion yuan projected for 2024 [8]. - The industry supports over 1.05 million chili farmers in the province and has hosted nine "Guizhou Zunyi International Chili Expo" events to promote public and enterprise brands [8].

Core Viewpoint - The "Qian Goods Go Out of the Mountains: Eight Immortals Cross the Sea" event in Guangzhou showcased Anshun's unique agricultural and handicraft products, promoting rural revitalization and economic development through collaboration between Guangdong and Guizhou provinces [1][22]. Group 1: Event Overview - The event featured 18 enterprises from Anshun presenting over 100 types of specialty agricultural products and handicrafts, highlighting the region's unique offerings [1]. - Anshun's exhibition area attracted attention with its rich local culture and diverse products, including刺梨 (thorn pear) wine and traditional wax-dyeing crafts [3][5]. Group 2: Product Highlights - Anshun showcased its特色产业 (specialty industries) such as刺梨, which is rich in Vitamin C and processed into various beverages [3]. - The exhibition included cultural products like wax-dyeing and silver crafts, which were well-received for their artistic value and cultural significance [5]. Group 3: Competition and Recognition - A PK competition was held to showcase the strengths of various exhibitors, with Anshun's products receiving positive feedback and winning the "Best Popular Exhibition Area" award [7][12]. - Notable companies like春归保健科技有限公司 and贵州天赐贵宝食品有限公司 were recognized as "Excellent Merchants" for their outstanding performance during the event [12]. Group 4: Business Collaboration - The event facilitated multiple channel matching meetings, resulting in a total of 230 million yuan in cooperation intention orders between Anshun enterprises and Guangdong buyers [13][15]. - A long-term supply agreement was established between春归保健科技有限公司 and广州市宝达万像生态科技有限公司 for刺梨 products, ensuring stable sales channels for Anshun's enterprises [15][18]. Group 5: Future Prospects - The event is seen as a significant step for Anshun's agricultural products to enter broader markets, with plans for continued collaboration and support for local industries [20][22]. - The Anshun government aims to enhance product quality and competitiveness, further promoting the region's unique products to national and international markets [20][22].