贵州大山里的刺梨、抹茶，如何变身年轻人追捧的奶茶？ 贵州"土味"新茶饮凭借在地食材与在地文化融合，在南京、杭州等地首店开业时创造排队超3000杯、等待近9小时的消费奇观。 "新茶饮+文旅+乡村振兴"的化学反应，正在重新定义一杯奶茶的价值。 记者：刘勤兵、吴斯洋、倪远诗、周芷若 新华社音视频部制作 【纠错】 【责任编辑:薛涛】 这杯"土味"奶茶不仅是味觉创新，更成为"黔货出山"的文化载体。 通过与本地农户深度绑定，年采购刺梨原汁百吨、抹茶20吨，带动乡村振兴；联合非遗、文旅IP打造"自然客厅"，让每一家店都成为"可饮用的贵州文 化"体验窗口。 ...

新华社贵阳1月13日电 题：风物新香，满城烟火——贵阳消费"新三样"展现城市人文经济风貌 新华社记者欧东衢、汪军 "早咖午茶晚精酿。"在贵阳，一种新的生活节奏正在悄然兴起，咖啡、新茶饮、精酿啤酒正成为消 费"新三样",重塑这座城市的人文经济图谱。 2025年前三季度，贵阳精品咖啡、新茶饮、精酿啤酒等新业态快速增长，咖啡茶饮消费增长52.8%。目 前，贵阳的咖啡馆数量突破3000家、精酿酒吧超1200家，密度均居全国前列。 "咖啡、新茶饮、精酿，在社交媒体上被评为来贵阳不得不尝试的味觉体验。"来自山东青岛的陈影表 示，她来到贵阳旅游第一站，就专门到"去茶山"饮品店感受了贵阳的新茶饮。 诞生于2000年的贵阳饮品店"去茶山"，目前已在全国11个城市开设60多家门店，拥有460万会员，日均 接待消费者近2万人次，其中88%为25岁至35岁的年轻群体。 作为本地饮品品牌，"去茶山"选用贵州当地的抹茶、刺梨、香禾糯米等"山野风味"进行创新融合，受到 年轻人喜爱。目前，"去茶山"每年消费贵州绿茶12吨、抹茶20吨，通过"新茶饮+文旅""新茶饮+乡村振 兴"模式，成为"黔货出山"的重要桥梁，带动本地农户增收。 "我们的茶饮 ...

转自：贵州日报 张弘弢 11月19日，贵州水投贵水黔鱼湖南运营中心在湖南省长沙市天心区正式揭牌亮相。 这是贵州水投集团推动"贵水黔鱼"品牌在省外成立的首个运营中心，标志着源自贵州生态江河的优质水 产品在华中地区建立了集品牌推广、市场销售、供应链服务于一体的前沿阵地，开辟出"黔货出山"战略 深入华中核心市场的新路径。 "运营中心距周边的株洲市、湘潭市等地不到半小时车程，是贵州生态鱼融入长株潭城市群的'桥头 堡'。"贵水黔鱼湖南运营中心销售负责人王晓磊在长沙餐饮行业从业15年，在其看来，贵州花鲢鱼是制 作剁椒鱼头、水煮活鱼等传统湘菜的上佳原料，目前该运营中心已对接长沙当地超30家中高端餐饮企 业，每天有约2000斤贵州生态鱼从这里端上长沙市民的餐桌。 "贵水黔鱼"是贵州省着力打造的省级绿色生态渔业公用品牌。近年来，贵州大力发展生态渔业产业，主 动推动产品走出去，吸引社会资本进来，省水利厅、省农业农村厅、省水投集团等单位组建招商团队， 先后到北京、武汉、成都、重庆、广州、上海、长沙等地举办招商活动，广邀企业及高校、研究机构等 开展深度合作，从鱼苗繁育的技术共享，到设施养殖的联合开发；从系列品牌创建打造，到渔旅融合新 ...

Core Insights - The article highlights the rapid growth and unique qualities of Guizhou's local products, particularly focusing on the success of traditional food items like sour soup and innovative products like prickly pear red tea, driven by local companies and technological advancements [3][6]. Group 1: Sour Soup Industry - Guizhou's sour soup, a geographical indication product, has gained popularity, especially in the tourism sector, with local company Guizhou Yumeng Food Group producing over 80,000 tons annually, exporting to various countries including the USA and Spain [3][4]. - The company collaborates with around 400 restaurant brands, including Haidilao, and invests over 5 million yuan annually in innovation and standardization, holding more than 40 patents [4][5]. - The local government has established a dedicated office to promote the entire sour soup industry chain, indicating strong institutional support for its growth [5]. Group 2: Spicy Sauce Industry - Lao Gan Ma, a leading spicy sauce producer, operates a highly automated facility in Guizhou, producing 400,000 bottles daily with a 90% automation rate, significantly improving efficiency since the introduction of new machinery [5][6]. - The company has implemented advanced technologies in its production process, including automated sorting and packaging systems, enhancing operational efficiency [6]. Group 3: Prickly Pear Red Tea - The innovative prickly pear red tea, created by Phoenix Tea Co., combines local prickly pears with cloud mist red tea, achieving a unique flavor profile and a 90% repurchase rate among consumers [6][7]. - The product has seen explosive growth, with sales reaching over 20,000 pounds this year, a tenfold increase in value compared to the previous year, and has expanded into major markets like Guangzhou and Shanghai [6][7]. - The company aims to foster industry growth by forming alliances with other local producers, indicating a collaborative approach to market expansion [7]. Group 4: Smart Production in Prickly Pear Juice - Guizhou Mountain King Fruit Health Industry Co. has embraced smart manufacturing by partnering with China Unicom to create a 5G smart factory, enhancing production efficiency and traceability [7]. - The company focuses on preserving the nutritional value of prickly pears while catering to health-conscious consumers, particularly in coastal regions [7].

Core Insights - The company "Hanzhixiaoer" has achieved significant success with its flagship product "Fresh Flower Pepper Chili Powder," which has sold over 10 million units and generated sales exceeding 1 billion yuan within two years of its online launch [2][3]. Company Overview - Guizhou Anshun Guanling Autonomous County-based "Guanling Jiexiangyuan Food Co., Ltd." operates under the brand "Hanzhixiaoer" for online sales and "Lao Wang Ma" for offline sales, utilizing an integrated online and offline development model [3]. - The company has been a top seller on Douyin's seasoning store rankings for 37 consecutive weeks, highlighting its strong market presence [3]. Sales and Marketing Strategy - The company actively participates in government-led initiatives like "Qian Goods Going Out" and has competed in the Guizhou E-commerce Live Streaming Competition for three consecutive years, achieving excellent results [5]. - Collaborations with platforms such as Dongfang Zhenxuan and Xiaoming Zhengnengliang have been established to promote Guizhou specialties, including handmade chili powder [5]. Product Development Plans - The company plans to develop new chili powder flavors tailored to regional consumer preferences, such as a spicier version for Sichuan and Chongqing, and a milder seafood-flavored variant for Guangdong and Fujian [5]. - There are intentions to expand the product line to include related condiments like chili oil dipping sauce, hot pot base, and instant food products to meet diverse consumer needs [5]. Growth Projections - The company has set a sales growth target of 20% annually over the next two years [7]. - During a recent resource connection meeting, the company aimed to learn about the latest e-commerce platform policies and establish connections with industry peers for future collaborations [7]. Industry Context - The chili pepper industry in Guizhou has been expanding, with a planting area of 5.04 million acres, a production volume of 7.29 million tons, and a market value of 28.8 billion yuan projected for 2024 [8]. - The industry supports over 1.05 million chili farmers in the province and has hosted nine "Guizhou Zunyi International Chili Expo" events to promote public and enterprise brands [8].

Core Viewpoint - The "Qian Goods Go Out of the Mountains: Eight Immortals Cross the Sea" event in Guangzhou showcased Anshun's unique agricultural and handicraft products, promoting rural revitalization and economic development through collaboration between Guangdong and Guizhou provinces [1][22]. Group 1: Event Overview - The event featured 18 enterprises from Anshun presenting over 100 types of specialty agricultural products and handicrafts, highlighting the region's unique offerings [1]. - Anshun's exhibition area attracted attention with its rich local culture and diverse products, including刺梨 (thorn pear) wine and traditional wax-dyeing crafts [3][5]. Group 2: Product Highlights - Anshun showcased its特色产业 (specialty industries) such as刺梨, which is rich in Vitamin C and processed into various beverages [3]. - The exhibition included cultural products like wax-dyeing and silver crafts, which were well-received for their artistic value and cultural significance [5]. Group 3: Competition and Recognition - A PK competition was held to showcase the strengths of various exhibitors, with Anshun's products receiving positive feedback and winning the "Best Popular Exhibition Area" award [7][12]. - Notable companies like春归保健科技有限公司 and贵州天赐贵宝食品有限公司 were recognized as "Excellent Merchants" for their outstanding performance during the event [12]. Group 4: Business Collaboration - The event facilitated multiple channel matching meetings, resulting in a total of 230 million yuan in cooperation intention orders between Anshun enterprises and Guangdong buyers [13][15]. - A long-term supply agreement was established between春归保健科技有限公司 and广州市宝达万像生态科技有限公司 for刺梨 products, ensuring stable sales channels for Anshun's enterprises [15][18]. Group 5: Future Prospects - The event is seen as a significant step for Anshun's agricultural products to enter broader markets, with plans for continued collaboration and support for local industries [20][22]. - The Anshun government aims to enhance product quality and competitiveness, further promoting the region's unique products to national and international markets [20][22].