Core Viewpoint - The surge in IPO activity for consumer-oriented companies in Hong Kong is highlighted, with a focus on the upcoming listing of the Chinese fast-food chain Laoxiangji, which aims to become the "first stock in Chinese fast food" [1][3]. Company Overview - Laoxiangji was founded in 2003 by its founder Shu Congxuan and has developed into a national chain in the Chinese fast-food sector, offering a home-style menu centered around chicken soup and chicken dishes [3]. - The company operates primarily through direct-owned stores and has refined its operations, particularly in supply chain management, ensuring high-quality food products [3]. Supply Chain Management - Laoxiangji has established a proprietary breeding base for chickens, utilizing a two-stage breeding model to ensure quality, with no drug additives throughout the process [3]. - The company manages 32,000 acres of farmland to maintain high standards for its ingredients, ensuring consistent quality in its dishes [3]. - Since May 2021, Laoxiangji has published monthly self-inspection reports on its website, detailing restaurant environments, food safety conditions, and corrective measures taken [3]. Digital Transformation - Laoxiangji has been accumulating experience in digital transformation, recently collaborating with Tencent to analyze customer ordering data for precise product development and marketing [4]. - The company has built a membership system on a digital platform and conducts various marketing activities to enhance customer loyalty [4]. Market Position and Future Plans - The Chinese fast-food market is expanding due to faster consumer lifestyles, but competition is intensifying [4]. - Laoxiangji plans to use funds raised from its IPO to strengthen its supply chain, expand its store network, and enhance information technology, aiming to solidify its industry position and contribute to the sector's growth [4].