2025年初,老乡鸡向港交所递交上市申请书,标志着这家中式快餐龙头正式开启资本化征程。从早期深耕 直营模式筑牢根基,到2020年试水加盟模式加速扩张,老乡鸡凭借"直营+加盟"的灵活组合策略,在规模增 长与品质把控间找到平衡,为其冲击资本市场注入关键动力。 此次IPO募资计划中,老乡鸡明确将部分资金用于优化"直营+加盟"模式,包括升级加盟商培训体系、完善 供应链对加盟店的支撑能力,以及通过数字化工具加强对加盟店的实时管控。这一布局有望突破此前以 华东为核心的区域限制,进一步向华北、华南等市场渗透,更能为上市后的业绩增长提供可持续动力。 在中式快餐连锁化率仍低、市场分散的背景下,老乡鸡的"直营+加盟"模式既保留了品牌对品质的把控力, 又具备规模化扩张的灵活性。随着上市后资本加持,这种模式或将进一步成熟,为其从"区域龙头"向"全国 标杆"跨越奠定基础,也为中式快餐行业探索规模化路径提供参考。 老乡鸡的扩张之路始终以"稳"为基调。2003年在合肥开出首家门店起,品牌长期坚持直营模式,通过精细 化运营打磨标准化体系——从食材采购、菜品制作到门店服务,每一个环节都制定严格规范。这种重投 入的模式虽扩张速度较慢,却为品牌积 ...

以下文章来源于每日人物 ，作者每人作者 每日人物 . 轻商业，懂生活。 因为食用场景过于适配工作， 盖码饭又被网友们称作"最强牛马饭"。 文 ｜ 宋春光 编辑 ｜ 张轻松 来源｜ 每日人物（ID：meirirenwu） 封面来源 ｜ 视觉中国 盖码饭，集体进京 没时间了。 距离提交改后方案给甲方的Deadline还有30分钟，时针指向正午12点整，无暇顾及午饭，元小敏的手指正在电脑键盘上飞速敲击，做最后的调整。这是她在 北京一家文化公司做项目策划的第三年。 大部分同事都走出办公室，去附近的餐馆觅食。元小敏的肚子也诚实地发出"咕噜噜"的声响。她只好打开包装袋，从中拿出提前点好的外卖——一碗辣椒炒 肉盖码饭，环在双臂之间，眼睛仍旧紧盯电脑屏幕，一边打字，一边扒拉几勺饭，大口吞咽着。 项目忙起来，没时间吃午饭是常态。最近，元小敏经常点这种盖码饭，只需10分钟，就能把一份有菜有肉有碳水的饭卷入腹中，不会打乱自己作为"牛马"的 工作节奏。因为食用场景过于适配工作，盖码饭又被网友们称作"最强牛马饭"。 这是一种堪称"慷慨"的食物。在外卖平台，花20元到30元的价格，就能吃到一份有现炒菜码，有白米饭，热量适中的工作餐。在元 ...

1 实地探访 红功夫仅剩独苗 11月18日，职业餐饮网发现，曾经贴着南城香开店的红功夫，目前在营门店仅剩一家。 仅剩一家营业，这是红功夫目前最尴尬的现状。 作为曾拥有40家门店的挑战者，红功夫一度采取贴着南城香选址的激进策略，试图靠"模仿"复刻行业巨头的成功路径。但如今，其商业版图已极速收缩至 最后的防线。 从声势浩大到闭店过冬，红功夫的处境是一记响亮的警钟。在餐饮业进入存量搏杀的深水区后，缺乏核心竞争力支撑的跟随策略已难以奏效。 但据实地了解，目前仅有旧宫店维持堂食，西罗园店已经暂停营业，门口贴着一张停业装修的A4纸。 虽然大众点评数据显示，红功夫仍有两家门店营业：旧宫店与西罗园店。 红功夫西罗园店 40家店陆续暂停营业的原因，究竟是短暂的升级改造，还是永久性的闭店撤 退，目前的具体比例尚难确切统计。 多家处于暂停营业的门店向职业餐饮网透露，其门店为永久闭店，"彻底不做了"。 值得注意的是，此前一批完成升级的门店，在短暂调整后依然未能逃脱停业的命运。 例如双桥店于9月初进行门店升级改造，却在2个月后的11月12日正式停止营业； 红功夫双桥店 天通东苑店3月底刚刚开业，8月底进行升级改造，同样于11月8日正式 ...

遇见小面以对重庆小面的热情开始发展历程。重庆小面是一系列麻辣口味的主食，起源于山城重庆，以 其独特的风味，在全国各地久负盛名。根据弗若斯特沙利文的资料，2022年至2024年连续三年，遇见小 面的重庆小面、豌杂面和酸辣粉线下销售量在所有中国连锁餐厅中排名第一。 当前遇见小面餐厅网络已覆盖中国内地9个省份的22个城市及香港特别行政区。招股书披露，2025年上 半年，公司总商品交易额达7.99亿元，其中，一线及新一线城市总商品交易额6.18亿元，同比增长 21.57%；二线及以下城市总商品交易额1.39亿元，同比增长31.21%；香港特别行政区总商品交易额 4227.2万元，同比增长1050.57%，香港地区增长占整体增长21.30%。其下沉及出海市场表现均超预期。 截至最后实际可行日期，遇见小面已有101家新餐厅在积极筹备中，2025全年门店有望突破500家。同 时，遇见小面新加坡首店亦正在筹备中，预计于今年12月开业，公司有望迎来第一家海外门店。 据悉，遇见小面拟发行不超过2.35亿股境外上市普通股，同时公司11名股东拟将所持合计6.13亿股境内 未上市股份转为境外上市股份，并在港交所上市流通。其本次港股IP ...

继乡村基后，旗下品牌大米先生也放弃单打独斗。近日，深耕直营模式十余年的中式快餐品牌大米先 生，正式发布合作伙伴招募公告，打破自2011年创立以来的纯直营模式，距其8月门店突破1000家仅隔 数月。大米先生此次开放合伙设立了明确的筛选标准，除认同企业理念、信誉良好、具备协同发展意识 与沟通能力外，更核心的是资源与资金实力。 填补空白市场 浙大城市学院副教授文化创意研究所秘书长林先平认为，大米先生开放合伙能够借助合伙人资源快速填 补北京等空白市场点位，缩短全国化布局周期，并依托乡村基集团的供应链优势降低整体运营成本，加 固市场竞争壁垒。同时，轻资产的合伙模式可提升品牌估值，契合资本市场对餐饮品牌规模化发展的期 待，此举还能够为乡村基集团后续资本运作铺垫。 然而，机遇背后，挑战同样不容忽视。根据红餐大数据，中式米饭快餐的人均消费价格呈现下滑趋势， 截至2025年4月已降至24元。同时，在竞争激烈的情况下，企业也存在一定经营压力。比如，老娘舅 2024年上半年净利润同比下降76.3%，老乡鸡2024年前三季度的期内利润同比增长仅有3.3%。 在考验重重的中式快餐赛道，一场比拼综合实力的硬仗已经打响，如何在快速扩张中维 ...

继乡村基后，旗下品牌大米先生也放弃单打独斗。近日，深耕直营模式十余年的中式快餐品牌大米先生，正式发布合作伙伴招募公告，打破自2011年创立以 来的纯直营模式，距其8月门店突破1000家仅隔数月。大米先生此次开放合伙设立了明确的筛选标准，除认同企业理念、信誉良好、具备协同发展意识与沟 通能力外，更核心的是资源与资金实力。 公告显示，首批合作范围覆盖华东、华北、华南及中西区域的13个省市，从涉及的区域来看，重点瞄准上海、北京、广州等高线城市及未深度开发的市场空 白。与传统加盟模式不同，其"带资进组"的筛选标准尤为严格：合作伙伴需拥有商圈、社区等优质铺位资源，同时具备100万元以上启动资金。 浙大城市学院副教授文化创意研究所秘书长林先平认为，大米先生开放合伙能够借助合伙人资源快速填补北京等空白市场点位，缩短全国化布局周期，并依 托乡村基集团的供应链优势降低整体运营成本，加固市场竞争壁垒。同时，轻资产的合伙模式可提升品牌估值，契合资本市场对餐饮品牌规模化发展的期 待，此举还能够为乡村基集团后续资本运作铺垫。 然而，机遇背后，挑战同样不容忽视。根据红餐大数据，中式米饭快餐的人均消费价格呈现下滑趋势，截至2025年4月已 ...

智通财经APP获悉，据港交所11月17日披露，广州遇见小面餐饮股份有限公司(以下简称：遇见小面)通 过港交所主板上市聆讯，招银国际为独家保荐人。根据弗若斯特沙利文的资料，就2024年总商品交易额 而言，该公司为中国第四大中式面馆经营者，市场份额为0.5%。 该公司的根基建立在重庆小面之上。重庆小面是一系列麻辣风味的主食，起源于山城重庆，在全国各地 享有盛名。作为以重庆小面系列为主打的中式餐饮连锁品牌，该公司的产品已扩展到各种辣与不辣的菜 品，涵盖面条、米饭、小吃和饮料。 该公司的餐厅采用直营或特许经营模式经营。于往绩记录期间，该公司的餐厅数量持续攀升，财务业绩 亦取得快速增长。自往绩记录期间期初至2025年10月8日，该公司的餐厅数量已由133家增长239.1%至 451家。 | 編纂]的[編纂]數目 | :: | [編纂]股H股(視乎[編纂]行使與否而定) | | --- | --- | --- | | [编纂]數目 | : | [編纂]股H股(可予[編纂]) | | [編纂]數目 | : | [編纂]股H股(可予[編纂]及視乎[編纂]行 | | 使與否而定) | | | | 最高[編纂] : | | 每股 ...

Core Insights - Guoquan Food plans to launch a new model called "Guoquan Stir-fry" aimed at community growth, with the first store set to open in early 2026 [1][3] - The new store type will utilize smart cooking machines, focusing on quick meal preparation without dine-in options, with meals ready in as little as 1 minute [3][4] - The menu will feature high-repurchase-rate dishes based on extensive consumer data analysis, targeting common cooking challenges faced by consumers [3][6] Business Model and Strategy - Guoquan is collaborating with a partner, Xiong Miao Master, to integrate technology and supply chain efficiency into the new store model, enhancing community positioning [5][6] - The company aims to balance quality and price through supply chain efficiency while maintaining the "community central kitchen" concept [6][7] - The majority of Guoquan's revenue comes from franchise sales, with franchise stores accounting for 99.9% of its business, highlighting a deep integration with franchise partners [6][8] Market Potential and Challenges - The Chinese fast food market, particularly in community settings, shows significant growth potential, with smart cooking machines aligning with digitalization trends in the industry [7][9] - Despite the promising model, Guoquan faces challenges related to food safety, as recent incidents have raised consumer concerns [8][9] - To succeed, Guoquan must address consumer perceptions, enhance food safety measures, and optimize the cooking process to ensure quality comparable to traditional cooking [8][9]

Core Insights - The company, Guoquan, is expanding its business model by launching a new project called Guoquan Xiaochao, which focuses on Chinese cuisine and is set to open its first store on January 6, 2026 [1][3] - The new store format will utilize robotic cooking technology, allowing for quick meal preparation without traditional chefs, aligning with the company's "community central kitchen" strategy [3][10] Business Model and Strategy - Guoquan Xiaochao will not have dine-in options; instead, it will offer a takeout model where customers can order online and pick up their meals, with a cooking time of as little as 1 minute [3][8] - The menu has been carefully curated based on extensive consumer data analysis, focusing on high-recognition and high-repurchase dishes that are easy for robotic cooking [7][10] - The company aims to enhance meal convenience while maintaining quality and affordability through a partnership with a smart kitchen service provider, Xiong Miao Dashi, to integrate technology and supply chain efficiency [10][11] Market Potential and Competitive Landscape - The Chinese fast food market, particularly in community settings, is seen as having significant growth potential, with increasing demand for convenient and cost-effective meal options [10][14] - Guoquan's strategy aligns with industry trends towards digitalization and the integration of pre-prepared meals with smart cooking devices, which could help the company expand its market presence [10][14] - The company faces challenges in reshaping consumer perceptions, as its brand is primarily associated with hot pot, and must ensure food safety and quality to compete effectively in the Chinese cuisine sector [13][14] Financial Performance - As of the first half of 2025, Guoquan reported revenue of 3.24 billion yuan, with 97.4% of this revenue coming from food product sales, primarily through franchise channels [11] - The franchise model has been a significant contributor to the company's revenue, with franchise sales accounting for approximately 80.1% of total revenue from food products [11]

Core Insights - Guoquan Food plans to explore community growth through a new model called "Guoquan Stir-fry," with the first store set to open in early 2026 [1][2][4] Group 1: New Store Concept - The "Guoquan Stir-fry" stores will utilize smart cooking machines, focusing on community settings without dine-in options, with a cooking time of 2-3 minutes per dish and as fast as 1 minute for some items [1][4] - The menu for Guoquan Stir-fry has undergone six rounds of selection based on extensive consumer data analysis, featuring over a hundred dishes that are popular and suitable for smart cooking machines [4][8] - The company aims to address the challenges of home cooking by offering dishes that are commonly desired but difficult to prepare, thereby increasing order rates and operational efficiency [4][8] Group 2: Strategic Partnerships and Supply Chain - Guoquan has partnered with smart kitchen service provider Xiong Miao Master to enhance its supply chain and operational efficiency, leveraging a comprehensive integration of technology and market coverage [5][7] - The company has a strong reliance on franchisees, with 99.9% of its revenue coming from franchise sales, indicating a deep integration with its partners [7][9] Group 3: Market Potential and Challenges - The Chinese fast food market, particularly in community settings, shows significant growth potential, and the smart cooking machine model aligns with the trend of digitalization in the restaurant industry [8][10] - Despite the promising outlook, Guoquan faces challenges related to food safety, as recent incidents have raised concerns among consumers, which could impact the new store's long-term viability [9][10] - The company must also work on reshaping consumer perceptions, as its brand is primarily associated with hot pot, and it needs to ensure quality and safety in its new offerings [9][10]