Workflow
鸿蒙生态全系产品
icon
Search documents
华为服务春日礼遇启动:以技术实力传递品牌温度 进一步激活消费市场
Zheng Quan Ri Bao· 2025-04-21 07:47
Core Viewpoint - Huawei is leveraging its HarmonyOS ecosystem and service upgrades to enhance consumer experience and stimulate market demand during the Spring season through its "Spring Service Benefits" campaign [1][2]. Group 1: Service Offerings - Huawei is offering various service benefits from April 15 to May 15, including an 8.8% discount on certain spare parts and low-cost maintenance options such as a 9.9 yuan shell replacement for specific models [1][2]. - The campaign includes free screen protection film and screen testing services, allowing users to refresh their devices at minimal costs [2]. Group 2: Service Network - Huawei has established over 2,100 official service stores and more than 20,000 pickup points across 99% of prefecture-level cities and 92% of counties in China, creating a comprehensive service network [2]. - The service centers are equipped with nearly 200 specialized repair tools and 100% automated disassembly/assembly tools, achieving a disassembly success rate of 99% [2]. Group 3: Consumer Privacy and Engagement - Huawei has introduced a repair mode to protect consumer privacy, ensuring that personal data is isolated during the repair process [3]. - The company has initiated various community engagement activities, such as the "Love Station" program, which has provided care to over 400,000 outdoor workers since 2020, enhancing brand trust and consumer relationships [3]. Group 4: Brand Strategy - Huawei is redefining the temperature of technology companies by combining "hardcore technology" with "flexible services," aiming to create a deep connection with users through detailed service touchpoints [3].