Industry Overview - The total supply of egg poultry feed in China is stabilizing but undergoing structural adjustments, with production experiencing a decline of approximately 3.5% from peak levels by 2024 due to feed formulation optimization, improved farming efficiency, and a decrease in raw material prices [1][11] - The proportion of egg poultry feed in the overall feed industry has decreased from 36.9% in 2012 to 24.9% in 2024, reflecting the strong demand for feed driven by the expansion of meat poultry farming [11] Policy Background - Current policies focus on ensuring food security and promoting high-quality development in animal husbandry, emphasizing technological innovation, structural optimization, and regulatory improvements [5] - The policy framework includes initiatives for reducing soybean meal usage, promoting low-protein diversified diets, and establishing a comprehensive safety supervision mechanism from raw material procurement to end products [5][6] Industry Chain - The upstream of the egg poultry feed industry relies on major raw materials like corn and soybean meal, with efforts to stabilize quality and reduce price volatility through diverse procurement channels and green processing technologies [7] - The midstream focuses on developing low-protein diets and functional additives, while the downstream is transitioning towards large-scale operations to enhance production efficiency [7][9] Current Market Dynamics - The egg poultry feed industry is characterized by a highly concentrated competitive landscape, with leading companies like New Hope Liuhe and Haida Group dominating the market through full industry chain layouts and technological advantages [13][15] - Smaller companies face significant competitive pressure, with some experiencing declines in sales due to strategic adjustments and lack of scale [13][15] Development Trends - The egg poultry feed industry is accelerating towards precision and environmental sustainability, with a focus on biotechnological advancements and smart production as core drivers [17] - The market concentration is increasing, with leading firms leveraging mergers and technological barriers to establish monopolistic advantages, while smaller enterprises are exiting the market due to pressures from environmental investments and technological upgrades [17]