Core Insights - Shanghai's commercial entities are attracting foot traffic through unique activities and positioning, with Shanghai Hongqiao Hang Lung Plaza achieving significant sales growth during its anniversary celebration [1][4] - The introduction of the world-class Irish dance show "Riverdance" as an exclusive pre-show for its 30th anniversary China tour exemplifies the mall's innovative approach to creating unique experiences [4] - The mall emphasizes customer experience and resonance with inspiration, focusing on the alignment of brand quality and innovation with the mall's overall positioning and customer expectations [4][5] Sales Performance - Participating tenants in the anniversary celebration saw sales increase by nearly 40% compared to the same period last year [1] Event Strategy - A diverse range of activities, including performances, avant-garde theater, and youth DJ parties, were organized to engage different customer segments and maintain ongoing discussions during the event [4] - Exclusive product launches from luxury brands such as Cartier, Qilin, and Bulgari were featured, attracting significant consumer attention [4] Brand Ecosystem - The mall aims to balance international luxury brands with emerging local brands, creating a dynamic and vibrant brand ecosystem [4] - International luxury brands are seen as foundational, defining the quality and height of the shopping environment, while local brands inject freshness and appeal to younger, trendier customers [4] Future Brand Exploration - The mall is committed to exploring and discovering local emerging brands that align with future lifestyle trends and possess unique potential [5]