长沙晚报掌上长沙11月27日讯（全媒体记者 刘捷萍）11月27日，永旺梦乐城湘江新区店正式开门迎 客。这座集购物消费、休闲娱乐、亲子互动、生活服务于一体的"一站式家庭欢乐中心"，不仅为长沙市 民带来多元化消费新体验，更成为城市商业能级扩容升级的重要地标，为河西商业发展注入强劲动力。 此次项目启幕，是长沙商业"东西均衡、全域繁荣"战略的生动实践。长期以来，长沙商业存在"河东密 集、河西不足"的格局，近年来长沙通过"核心商圈升级+新兴板块补位"双线发力，持续推动商业资源优 化配置。今年以来，长沙新兴板块商业活力持续迸发：全国首创"会展+奥莱"模式的杉杉奥特莱斯、公 园式商业沙湾·运达里等新项目相继落地；万象城、北辰荟通过业态调改与场景更新实现品质升级，区 域商业生态不断完善。10月启动的"首发长沙"消费季活动中，130余家首店集中开业，20余场首展首秀 精彩上演，与此次永旺梦乐城带来的首店资源形成叠加效应，传统商圈与新兴综合体携手打出"首店引 流+体验留客"组合拳，持续激活消费新动能。 消费数据印证长沙内需潜力持续释放。据悉，1—10月长沙实现社会消费品零售总额4776亿元，同比增 长5.1%，增速高于全国，且首 ...

在西安，这样的场景正变得越来越普遍。 今年以来，西安紧紧围绕"中国式现代化西安实践"，通过文商旅的深度融合激活城市发展新动能， 走出了一条独具特色的历史文化名城复兴之路。 文化为魂：千年古都的诗意复兴 大雁塔下，AR技术让李白卡通形象"呼之欲出"，重现"山河诗长安"的壮丽诗境；城墙内外，文商 旅深度融合激发消费新活力。 "早就听说长安十二时辰挺火，我今天带着老婆孩子一起过来转转，这里的氛围很热闹，感觉瞬间 穿越到唐朝。"来自武汉的游客曾先生惊喜地说，"我看这里还有唐代宫廷宴席，以后有机会再专门体验 一下。" 秋日清晨，西安博物院迎来了一批特殊参观者——"风雅长安——王维文化艺术数字沉浸展"正在这 里展出。 展览以院藏"清仿元赵孟頫《摹王右丞辋川图》卷"为蓝本，融合王维诗歌的创作语境，借助4K光 影、3D动画、即时交互等多媒体科技手段，让观众们沉浸式感受着"诗中有画，画中有诗"的独特意 境。这正是西安打造"唐诗之都"文化品牌的举措之一。 2025年9月，西安市公布《西安市打造唐诗文化品牌实施方案》，计划用三年左右时间，建成具有 国际影响力、充分彰显中华文明的"唐诗之都"文化品牌。 "西安作为唐代都城长安，是唐诗 ...

Core Insights - The Bayli International Commercial and Entertainment Complex project is set to officially open on December 26, attracting significant public interest [1] - The Bayli Nuo Lan Hotel has already started online bookings, while the Bayli Wangfujing WellTown and Bayli Tingyun Town will also open on the same date [1] Summary by Category Project Overview - The Wangfujing Well-Town, the largest outlet project in Beijing, is approaching its opening countdown [1] - The project is not limited to a traditional outlet model but aims to create a multi-matrix, composite commercial complex [1] Brand and Retail Strategy - The complex will feature over 500 brands, with 51% being first stores [1] - It includes a mix of classic outlet brands, curated brands, innovative retail, diverse dining and entertainment options, and experiential scenes that blend art and commerce [1] Economic Impact - The project is expected to inject new vitality into regional consumption upgrades [1]

Core Insights - Shanghai's commercial entities are attracting foot traffic through unique activities and positioning, with Shanghai Hongqiao Hang Lung Plaza achieving significant sales growth during its anniversary celebration [1][4] - The introduction of the world-class Irish dance show "Riverdance" as an exclusive pre-show for its 30th anniversary China tour exemplifies the mall's innovative approach to creating unique experiences [4] - The mall emphasizes customer experience and resonance with inspiration, focusing on the alignment of brand quality and innovation with the mall's overall positioning and customer expectations [4][5] Sales Performance - Participating tenants in the anniversary celebration saw sales increase by nearly 40% compared to the same period last year [1] Event Strategy - A diverse range of activities, including performances, avant-garde theater, and youth DJ parties, were organized to engage different customer segments and maintain ongoing discussions during the event [4] - Exclusive product launches from luxury brands such as Cartier, Qilin, and Bulgari were featured, attracting significant consumer attention [4] Brand Ecosystem - The mall aims to balance international luxury brands with emerging local brands, creating a dynamic and vibrant brand ecosystem [4] - International luxury brands are seen as foundational, defining the quality and height of the shopping environment, while local brands inject freshness and appeal to younger, trendier customers [4] Future Brand Exploration - The mall is committed to exploring and discovering local emerging brands that align with future lifestyle trends and possess unique potential [5]

Core Viewpoint - The transformation of Tongzhou Lianhua Hui from a traditional supermarket to a community commercial complex reflects the evolving consumer demands and the shift towards more experiential retail environments in urban areas [1][10]. Group 1: Project Overview - The Lianhua Hui project is undergoing significant upgrades, transitioning into a community commercial complex that integrates dining, leisure, family activities, and cinema [1][4]. - The project has completed exterior renovations and has signed contracts with approximately 90% of its merchants, including popular brands like Bawang Tea and Starbucks [4][5]. - The total area of the project is approximately 18,398.38 square meters, aiming to meet modern community needs through spatial restructuring and business reorganization [7]. Group 2: Market Context - The renovation of Lianhua Hui is part of a broader trend in Tongzhou, which is becoming increasingly important as a sub-center of Beijing, attracting over 3,000 businesses from other districts by 2025 [8]. - The commercial landscape in Tongzhou is evolving from traditional supermarkets and hypermarkets to shopping centers, community malls, and themed street blocks, reflecting a shift from single-function to multi-functional retail spaces [8][9]. - Consumer preferences are changing, with a growing demand for diverse shopping experiences and quality service, which Lianhua Hui aims to address through its transformation [8][14]. Group 3: Operational Strategy - The project emphasizes a "neighborhood living space" concept, focusing on the daily needs of residents and incorporating various business types such as fast food, children's entertainment, and cinemas [5][10]. - The operational model of "supermarket+" community complexes is gaining traction, as it allows for quick adjustments to consumer demands and offers personalized services, making it more appealing than larger shopping centers [14]. - Continuous innovation in operations and offerings is crucial for attracting and retaining customers, especially in the initial phase post-opening [9][14].

广州汉溪K11举办的《什么是现代艺术啊：你好啊，大艺术家》华南首展，一周内吸引近万观众，周边 衍生品供不应求；其创新打造的宠物友好主题市集"1+1 友好市"，精准触达家庭与年轻客群，强化了差 异化竞争优势。深圳K11 ECOAST则以非遗鱼灯巡游结合20米非遗彩灯秀，用当代手法激活传统民俗， 配合深圳原创IP"奶龙"主题快闪店，引发市民情感共鸣，成为文化与商业融合的典型案例。 2025年国庆中秋"超级黄金周"期间，广东文旅消费市场持续高位运行，全省接待游客6517.6万人次、实 现旅游收入613.2亿元，较2024 年分别增长11.5%和14.2%。其中广州累计接待游客1738万人次，实现文 旅消费总额156.5亿元，分别同比增长5.5%、18.1%；深圳更以 920.26万人次的接待量、89.4亿元的旅游 总收入交出亮眼答卷，两项数据较2024年分别增长12.4%和17.6%。 在此热潮中，广深两地新晋商业地标表现尤为突出，以文化赋能商业的创新模式成为客流聚集核心，其 中广州汉溪K11与深圳太子湾K11 ECOAST 双店联动，单假期累计吸引客流超百万人次，印证了广 东"文旅 + 商业"融合发展的强劲动能。 ...

Core Insights - The 2025 World Snooker Xi'an Open has successfully attracted global attention, showcasing the city's capability to host top-tier international events and enhancing its cultural and economic profile [3][4][8] - The event has generated significant economic impact, with direct consumption in Xi'an estimated at approximately 142 million yuan, highlighting the potential of sports and cultural tourism integration [4][6] Group 1: Event Highlights - The opening day featured two players achieving maximum breaks, creating a memorable atmosphere for nearly 10,000 spectators [1] - The event is part of a broader strategy to promote Xi'an as a vibrant city capable of hosting major sporting events, moving beyond its historical attractions [3][4] Group 2: Economic Impact - The 2024 event demonstrated the feasibility of using sports events to drive tourism and consumption, while the 2025 event focuses on activating a broader economic ecosystem [6][8] - The "You Don't Care" ticket initiative offers various discounts and benefits, integrating local attractions and businesses to enhance the overall experience for attendees [6] Group 3: Cultural Integration - The event has successfully combined sports with local culture, as seen in pre-event activities that immersed players in Tang Dynasty culture, which was also broadcasted globally [6][8] - The integration of local businesses and cultural experiences is expected to enhance the cultural value of the event, contributing to Xi'an's soft power [6][8]

Core Insights - The article highlights the successful integration of culture, tourism, sports, and commerce in the Jingkou District during the "Double Festival" period, creating a vibrant micro-tourism destination that enhances local consumption and cultural experiences [1][2][4] Group 1: Cultural and Tourism Integration - Jingkou District has launched a series of themed activities focusing on "micro-vacation, light tourism, and deep experience," aiming to create a unique micro-tourism destination for citizens and visitors [1] - Major commercial complexes like Suning Plaza and Hongdou Plaza have introduced diverse cultural experience activities, including Hanfu-themed events and vertical marathon challenges, enhancing the interactive experience for participants [2] Group 2: Youth Engagement and Cultural Events - The "Jingjiang Huayueye" cultural tourism brand project focuses on youth engagement through a series of music events featuring patriotic songs and traditional interactive elements, aiming to attract younger demographics [3] - The Riverside Music Camping event offers immersive live performances and interactive stages, reshaping nighttime consumption and enhancing the cultural vibrancy of the area [3] Group 3: Market Dynamics and Consumer Engagement - The creation of a city market in Shuilu Temple Lane features food, intangible cultural heritage, and handmade crafts, driving consumer engagement through discounts and interactive games [4] - The integration of cultural experiences with tourism and food consumption has led to increased foot traffic and local spending, reinforcing Jingkou's brand as a cultural leisure micro-vacation destination [4]

Core Insights - The tourism revenue in Pingshan during the 2025 National Day and Mid-Autumn Festival holiday increased by 78.8% compared to the same period in 2024, with a total of 402,000 visitors and a significant rise in per capita spending by 78% [1][3] Group 1: Tourism Activities - Pingshan organized a series of events such as "Beautiful Holiday" and "Eight Days of National Day Fun," focusing on joy, romance, and leisure activities [3] - The "ticket root economy" emerged as a highlight, offering discounts on accommodation, dining, and shopping for visitors who attended performances [3] Group 2: Visitor Statistics - During the holiday, over 260,000 passengers traveled through Pingshan High-Speed Railway Station, marking an 11.8% year-on-year increase, with a 16.2% rise in departing passengers and a 6.7% increase in arriving passengers [3][4] Group 3: Consumer Market Growth - The holiday period saw a 29.3% increase in foot traffic and a 20.7% rise in revenue across key commercial complexes in Pingshan compared to the 2024 National Day holiday [4] - Yitian Holiday World reported a 13.8% increase in visitor numbers and a 16.1% increase in revenue, indicating sustained consumer vitality [4]

Core Insights - The Danzhou Huanwan New District Neighborhood Center has officially entered its trial operation phase with the opening of a McDonald's outlet, marking a significant step in enhancing public service facilities and improving residents' quality of life [2][3] - The total investment for the Huanwan New District Neighborhood Center project is approximately 612 million yuan, aimed at becoming a tourism consumption center in the Huanwan area [2] - The project includes a multi-functional exhibition hall, neighborhood center, underground parking garage, and various supporting facilities, with features such as fresh produce, lifestyle management, cultural experience, and business centers [2][3] Project Features - The neighborhood center is designed to be a comprehensive platform for shopping, dining, convenience services, and leisure activities, with brands like Starbucks and Lianhua Supermarket set to open soon [2][3] - The architectural design incorporates cooling elements, such as wide eaves and ventilation corridors, to enhance comfort within the building [3] - The unique building structure creates shaded areas and a spacious play area on the first floor, providing a cool environment for visitors [3] Future Prospects - As more brands join the neighborhood center, it is expected to become a vital engine for regional commercial vitality, enriching the living experience for residents and serving as a key social and recreational hub [3]