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丰富新业态打造新场景 激发消费新活力
Yang Shi Wang· 2026-01-12 12:23
在广东深圳,这家人形机器人主题潮品店里,机器人店员不仅能表演精彩的节目,还能与顾客互动交流,科技感十足。今年,深圳持续鼓励高新技术企业开 首店、设首展、办首秀,结合商圈、景区等打造更多高新技术产品首发联动场景。 央视网消息(新闻联播):眼下,各地持续打造兼具创新性和体验感的消费新场景,不断激发消费活力。 新年伊始,北京加力消费场景创新,推动大型商业设施向场景化、沉浸式体验持续转型。在海淀,这家商业综合体集结了70余家零售与餐饮首店,设置屋顶 花园与庭院式下沉广场,为市民带来"一步一景"的游园式消费体验。 四川成都推出"市集展销、非遗体验、文旅融合"相结合的特色活动,为市民游客提供一站式吃喝玩购,增加冬日休闲选择。陕西西安丰富夜间消费场景,大 唐芙蓉园升级新年花船巡游,实现从"岸上观灯"到"舟中入画"的夜游体验。 "新国补"促进消费市场焕新出彩。在河北,各大企业门店联动,通过叠加以旧换新补贴、企业让利和门店优惠,带动消费热情升温。江苏不少家电卖场优 化"送新收旧"服务,拆旧、送新、安装一步到位,为消费者提供便捷高效的服务。新一轮消费品以旧换新政策启动以来,江苏已发放政府补贴资金超1.96亿 元,带动销售15.2 ...
1%的土地贡献7.4%的经济产出 南京玄武区奋力打造国际化活力中心城区
Yang Zi Wan Bao Wang· 2026-01-09 00:59
"高产"密码何在 1月8日上午,玄武区第十九届人民代表大会第五次会议开幕。区长张志超代表区人民政府向大会作工作 报告。报告包括2025年及"十四五"工作回顾、"十五五"发展总体思路和目标任务、2026年主要工作安排 三个部分。其中一组数据备受关注:这片仅占南京面积约1%的"寸金之地",却贡献了全市7.4%的经济 产出,"亩产效益"令人惊叹。面向"十五五",玄武区奋力打造国际化活力中心城区,全面建设创新涌动 的活力玄武、融合畅通的开放玄武、魅力纷呈的人文玄武、全龄友好的幸福玄武。 藏在刷屏的"第一"清单里 奋力打造国际化活力中心城区 为确保"十五五"发展开好局、起好步,玄武坚定不移走特大城市中心城区转型发展之路,奋力打造国际 化活力中心城区,全面建设创新涌动的活力玄武、融合畅通的开放玄武、魅力纷呈的人文玄武、全龄友 好的幸福玄武。 2026年,玄武区经济社会发展的预期性指标为:地区生产总值增长5%以上,社会消费品零售总额增长 4.5%,一般公共预算收入增长1%,全社会固定资产投资回稳增效,外贸进出口总额、实际利用外资稳 中提质,居民人均可支配收入与经济增长基本同步。 报告提出,2026年要着重做好五个方面工作。 ...
南昌西湖区:全域狂欢迎新年 刷新城市假期体验
新华网财经· 2026-01-06 09:47
Core Viewpoint - The article highlights the successful integration of traditional culture and modern entertainment in Nanchang's West Lake District during the New Year holiday, showcasing a vibrant atmosphere that attracts both locals and tourists [6][12]. Group 1: Cultural Events and Activities - The New Year celebrations featured a blend of traditional and modern elements, including fashion shows with ethnic costumes and performances inspired by "Journey to the West" [6][7]. - The Shoujin Tower and Wanshou Palace historical cultural districts hosted various activities, such as a "New Year Party" and interactive experiences that engaged visitors and enhanced the festive atmosphere [7][11]. - The Wanshou Palace district achieved significant media exposure, with over 6 million impressions and a total of 457,000 visitors over the three-day holiday, generating revenue of 7.36 million yuan [7][12]. Group 2: Economic Impact and Consumer Engagement - The West Lake District's commercial complexes acted as a strong economic driver during the holiday, implementing strategies that combined cultural engagement with consumer experiences [8][9]. - Various shopping centers, such as Nanchang Grand Joy City and Wanda Plaza, tailored their offerings to attract young consumers, featuring events like outdoor music festivals and traditional performances [8][9]. - The district saw a total of 1.5 million visitors during the holiday, contributing over 900 million yuan in tourism revenue, with significant engagement on social media platforms [12].
全市唯一!佛山创意产业园上榜广东消费新场景案例
Sou Hu Cai Jing· 2026-01-04 18:44
1月4日,南方+记者从禅城区文化广电旅游体育局获悉,"2025年广东消费新场景案例"于近日发布,由禅城区报送的"佛山创意产业园——旧厂焕新,创意常 新"案例成功上榜,为全市唯一登榜案例。 据悉,广东省发改委从全省报送的188个消费场景案例中评选出30个具有代表性的案例作为"2025年广东消费新场景案例"。 "旧厂焕新,创意常新"概括了佛山创意产业园成功上榜的缘由。园区前身是六家旧工厂。从2007年启动改造以来,佛山创意产业园经历18年的探索,找到了 自身的发展定位——打造以文化消费为主的文、商、旅、体、学、创、住七位一体的步行街区。 以"25H快乐智造厂"为核心,佛山创意产业园培育了美食品鉴新场景"佛山功夫夜市25H小吃街",亲子研学新场景"25H天空农场""25H梦想智造厂",创意演 艺新场景"泡泡广场裸眼3D秀"等多个消费新场景。 去年12月,佛山创意产业园正式揭牌"佛山市影视首发基地",提出将依托影视首发基地,推广"影视+佛山制造+商业+文旅+佛山功夫+佛山美食"多元化立体 城市形象,助力佛山创建粤港澳大湾区影视产业合作试验区。 目前,园区入驻了1000多户商家、企业,带动约2.5万人就业,日均客流量超 ...
多元业态出新出彩 湖南假期消费“热气腾腾”
Xin Hua Wang· 2026-01-04 00:21
新华社长沙1月3日电(记者张格)电影消费券激发观影热情、商业综合体迎新活动聚拢人气、南方冰雪盛景吸引八方游客、本土特色赛事 点燃全民激情……这个元旦假期,湖南多地文旅市场热度不减,消费链条不断延伸。 1月1日上午10点,长沙市民李女士准时打开手机,进入"悦动湖湘·光影未来"电影促消费活动专区,顺利抢到电影消费券。"早就定好假期带 孩子看电影,用上消费券后挺划算的。"李女士随即完成了线上选座。 这场于今年1月1日正式启动的电影促消费活动,成为湖南假期消费市场一大亮点。根据活动规则,消费券于每日10时发放,每日常态供应 1000张;元旦、春节、五一、国庆等重要节日,每日发放2万张;情人节、元宵节等还将每日发放双人约会券、家庭欢聚券。 "在消费券带动下,我们影院的热门影片排期密集,亲子、情侣、好友结伴观影需求旺盛,影院上座率有所提升。看一场电影,成为市民假 期休闲的好选择。"潇湘青春影城长沙悦方店经理耿传颂说。 1月2日,游客在湖南张家界武陵源风景名胜区欣赏雪景。新华社发(张洪涛 摄) 假期里,张家界武陵源风景名胜区迎来降雪,云海、雾凇、峰林相映成趣。这份"冬日限定"的景色,吸引众多游客专程到张家界观雪,各 大景区 ...
全城皆舞台!北京跨年盛典如何成功“破圈”?
Group 1 - The core theme of the New Year celebration in Beijing was the innovative "dual main venue" approach, featuring the simultaneous ringing of the Yongle Bell and drum performance at the Great Wall, which attracted significant public engagement and viewership [2][5][20] - The event saw a total of 880.8 million visitors during the holiday period, generating a tourism revenue of 10.97 billion yuan [1][14] - The cross-city collaboration involved seven districts, creating a "2+7" network that connected various cultural and commercial landmarks, enhancing the overall festive atmosphere [8][10] Group 2 - The New Year countdown event was marked by a record-breaking online viewership of over 38 million, with a total reach of 235 million people [2][21] - The celebration included various thematic designs across different venues, such as sports elements at Shougang Park and international themes at Blue Harbor, contributing to a vibrant consumer experience [10][11] - The event's success was supported by extensive transportation arrangements, including extended subway operations and increased bus services, facilitating the movement of nearly 500,000 passengers [25][27] Group 3 - The integration of technology, such as AR light shows, added a modern touch to the traditional celebrations, enhancing the visual impact and engagement of the audience [17][20] - The event also featured a strong emphasis on community involvement, with representatives from various sectors participating in the countdown, symbolizing unity and shared aspirations for the new year [16][20] - The overall festive activities contributed to a significant increase in consumer spending, with major shopping districts reporting sales growth of up to 18.3% compared to the previous year [14][28]
孙建江调研元旦假期文旅消费情况
Sou Hu Cai Jing· 2026-01-01 15:47
"昨天的跨年夜活动客流量如何?""去年一年的经营情况怎么样?""今年打算从哪些方面进行业态提升?"……在吴江万象汇,孙建江一行详细了解了商场 布局、品牌入驻率以及促销活动开展情况。孙建江指出,商业综合体是城市的"消费晴雨表"和"潮流策源地",要敏锐把握客户群体尤其是年轻消费群体的 需求变化,敢于持续"焕新",积极招引新消费场景、新业态模式,不断提升综合体的服务品质,使其成为引领时尚消费的"强引擎"。同时,商业综合体作 为人员密集场所,要时刻绷紧安全这根弦,运用智慧化手段加强实时监测预警,完善应急预案并加强演练,为市民和游客营造安心、放心、舒心的消费环 境。 副区长方勇参加调研。 新年伊始,万象更新。元旦佳节,吴江大地洋溢着喜庆祥和的节日气氛。1月1日,区委书记孙建江带队走访调研了部分重点旅游景区和商业综合体,实地 调研吴江假日文旅消费市场运行情况,为推动新一年全区文旅产业高质量发展谋篇布局、指明方向。 孙建江一行首先来到同里古镇,重点查看了古镇宜居工程和珍珠塔景点提升改造工程的最新进展。孙建江指出,古镇的保护与发展必须坚持以人民为中 心,将改善居民生活条件作为首要基础,在完善现代生活功能的同时,最大程度保留古 ...
蓝色港湾跨年夜上演灯光、演艺、市集“三重奏”
Xin Lang Cai Jing· 2025-12-31 13:47
转自:北京日报客户端 跨年夜,以"We See The Lights 献给城市的五彩缤纷"为主题的第十八届蓝色港湾灯光节点亮,以岭南艺 术,以天马、锦鲤、绶带鸟、青鸟、貔貅五大中国传统祥瑞神兽为叙事线索,打造了覆盖全场的主题灯 光艺术装置,构建出一条完整的"寻迹觅愿"沉浸式游览路线,为市民带来传统与现代交融的梦幻光影之 旅。 来源:北 同期举办的"芝士"大会市集汇聚多家人气餐饮品牌,融合潮流艺术设计,打造沉浸式消费场景。 京日报客户端 ...
北京湾里开业3天客流破60万!火爆程度超预期
Sou Hu Cai Jing· 2025-12-31 11:56
Core Insights - The "Bayli" project, a commercial and cultural tourism integration project in Beijing's sub-center, officially opened on December 26, 2023, covering nearly 500,000 square meters and has quickly become a popular destination for year-end consumer activities in Beijing [1][3]. Group 1: Opening and Initial Performance - On its opening day, "Bayli" attracted 160,000 visitors, and within the first three days, total foot traffic reached 600,000 [3][2]. - From December 19 to December 28, the total visitor count reached 1.4 million, generating a cumulative sales revenue of 110 million yuan [3]. Group 2: Project Composition and Features - The "Bayli" project consists of three main components: Bayli Wangfujing WellTown, Bayli Tingyun Town, and Bayli Nuolan Hotel, creating a diverse space for shopping, leisure, and cultural experiences [5]. - Bayli Wangfujing WellTown, with an area of 187,000 square meters, focuses on cultural arts, sports entertainment, global cuisine, and family experiences, featuring many flagship stores and unique shops [5]. Group 3: Consumer Engagement and Promotions - During the opening period, various promotional activities were launched, including discounts and electronic coupons, which contributed to high consumer engagement [7]. - The Nike store offered significant discounts, leading to long queues on the opening day [7]. Group 4: Leisure and Cultural Activities - Bayli Tingyun Town, covering 100,000 square meters, features diverse elements and cultural experiences, including unique shops and outdoor photo spots [10][12]. - The town hosts various performances and events, enhancing its appeal as a leisure destination [13]. Group 5: Transportation and Accessibility - The project's success is supported by its strategic location and transportation accessibility, with direct connections to Beijing Metro lines and ample parking facilities [16][19]. - The proximity to the Universal Beijing Resort enhances its attractiveness, allowing it to capture extended consumer demand from tourists [18]. Group 6: Regional Development Impact - The Bayli project fills a gap in the region for large-scale commercial and cultural integration, leveraging the policy benefits and growth potential of Beijing's sub-center [20]. - As the cultural tourism area continues to develop, Bayli is expected to deepen its connections with surrounding resources, contributing to a vibrant commercial ecosystem in Beijing [20].
跨界融合新地标 “湾里”有什么
Bei Jing Shang Bao· 2025-12-28 16:11
Core Insights - The opening of the "Wai Li" commercial complex in Beijing's sub-center has generated significant consumer interest, with over 160,000 visitors on the first day and more than 250,000 on the second day, indicating strong market demand [1][4] - The complex integrates various sectors including commerce, culture, tourism, and hospitality, aiming to create a comprehensive consumer experience [3][6] Group 1: Project Overview - "Wai Li" covers a total construction area of approximately 500,000 square meters, featuring three main components: "Wai Li Wangfujing WellTown," "Wai Li Tingyun Town," and "Wai Li Nuolan Hotel" [3][4] - The project includes over 100 first-store brands across diverse categories such as apparel, dining, and entertainment, enhancing the commercial landscape in the Tongzhou area [4][7] Group 2: Economic Impact - The proximity to Universal Studios, which attracts over 10 million visitors annually, provides a solid customer base for "Wai Li," creating a consumption loop of daytime visits to the theme park and nighttime shopping at the complex [5][6] - The opening of "Wai Li" is expected to stimulate the local economy by attracting both local and out-of-town consumers, thereby enhancing Beijing's overall consumption market [7][8] Group 3: Transportation and Accessibility - "Wai Li" is strategically located above the Huazhuang Station on Beijing's subway lines 1 and 7, with future connections to the S6 line, improving regional accessibility and expanding the commercial influence [6][8] - The integration of transportation and commercial services is designed to enhance the area's attractiveness and support the development of a vibrant consumer hub [6][7] Group 4: Future Prospects - The project is anticipated to contribute to the growth of Beijing's international consumption market, aligning with the city's goals of becoming a global consumption center [7][8] - The ongoing development of the "Wai Li" complex is expected to create a positive cycle of industry, consumption, and population growth in the Tongzhou area, further solidifying its role as a key commercial center [6][8]