Core Insights - In 2025, Henan Province received 1.11 billion tourists, generating a tourism revenue of 1.08 trillion yuan, with year-on-year growth of 4.1% and 5.0% respectively [1] - The province also welcomed 934,500 inbound tourists, with overnight visitors reaching 836,700, marking a significant year-on-year increase of 60.53% [1] - The growth in tourism is attributed to Henan's rich historical and cultural heritage, along with innovative policies and marketing strategies aimed at enhancing the cultural tourism economy [1] Policy Initiatives - Henan has introduced several policies to stimulate cultural and tourism consumption, including the "Yellow River Ancient Capital Tourism Destination Construction Plan (2025-2035)" and the "Three-Year Action Plan for Key Cultural and Tourism Industry Chains (2025-2027)" [2] - The province has issued a total of 130 million yuan in cultural tourism and accommodation consumption vouchers, which have directly driven nearly 900 million yuan in consumption [2] Product Innovation - The introduction of new tourism products has significantly contributed to visitor numbers, with attractions like the Wansui Mountain Wuxia City receiving 24.5 million visitors and generating 1.25 billion yuan in revenue, reflecting year-on-year growth of 148.32% and 135.75% respectively [2] - The province has also seen the establishment of new cultural tourism landmarks, including the new museum at the Dahu Village site and the Han-Wei Luoyang Ancient City site museum, which are expected to boost cultural tourism consumption [4] Event and Night Economy Development - In 2025, Henan hosted 50 large-scale commercial performances, generating ticket revenues of 578 million yuan and driving overall consumption of 3.668 billion yuan [4] - The province has launched various night-time cultural tourism products and events, such as "Yuzhen: National Treasure Wonderful Night" and "Fuminli City Tour," to enhance the night economy [4] Marketing and Promotion - Henan has organized numerous promotional activities, including 21 seasonal theme promotion events and 18 external tourism promotion activities, to attract visitors from outside the province [4] - The province has also participated in international cultural exchange events, such as the "Happy Spring Festival: Understanding Central Plains" activities in Singapore and South Korea [4]