Core Viewpoint - The lighting upgrade along Huaihai Road aims to enhance the night economy and create an immersive consumer experience through a new "starry sky" tree lighting design that reflects local cultural essence [2][4]. Group 1: Lighting Design and Implementation - The new tree lighting design, inspired by the "light tunnel" concept from the early 2000s, seeks to create a unique night scene that attracts visitors and enhances the area's cultural identity [2]. - The initial pilot construction of the lighting was completed in late April, and the positive reception from citizens led to an expansion of the lighting project to cover the entire main road of Huaihai Road by late September [2]. - The "starry sky" lighting design emphasizes the natural lines of trees, showcasing their growth and vitality through strategic lighting placement [2][3]. Group 2: Consumer Engagement and Economic Impact - The enhanced lighting has successfully attracted foot traffic, with a reported 5% increase in store visits at a nearby shop after the installation of decorative tree lights [4]. - The district plans to establish a shared mechanism for tree lighting, encouraging more businesses to participate in the night scene enhancement, thereby fostering a vibrant commercial environment [4]. - A series of marketing activities will be launched in conjunction with the upcoming National Day and Mid-Autumn Festival, including special night-time consumption vouchers and themed events to showcase the area's charm [5].