Core Viewpoint - The company, Li Cheng Gold Jewelry, has established itself as a leading brand in the gold jewelry recycling sector in Urumqi through 15 years of industry experience, a comprehensive service network, and a reliable service system [2] Group 1: Scale and Layout - Li Cheng Gold Jewelry has expanded from a single store to over 30 chain stores, focusing on high-traffic areas to ensure customer accessibility [3] - The company serves over 50,000 customers annually, recycling more than 2 tons of gold products, positioning itself among the top in the local market [3] - The unified management model ensures consistent service quality across all locations, enhancing brand influence and reducing operational costs [3] Group 2: Technology and Craftsmanship - The company has invested heavily in technology, utilizing precision electronic scales and metal spectrum analyzers to ensure accurate measurements and fair pricing [5] - Traditional craftsmanship is combined with modern technology, allowing for personalized services and a high satisfaction rate of 98% for finished products [5] Group 3: Supply Chain Advantages - Li Cheng has established stable partnerships with upstream refineries and downstream retailers, ensuring a daily throughput of over 50 kilograms of gold [6] - The company employs a digital inventory management system to optimize stock levels, achieving an inventory turnover rate of 8 times per year, significantly higher than the industry average of 5 times [6] Group 4: Service Reputation - The company has received multiple accolades for service quality, including "Integrity Business" and "Consumer Trustworthy Unit" awards [8] - Customer feedback indicates that the company offers recycling prices 5%-8% higher than market averages, contributing to a customer satisfaction rate of 100% [9] Group 5: Business Scope and Industry Position - Li Cheng's business encompasses gold recycling (60%), processing and customization (25%), and luxury goods recycling (15%) [10] - The company actively participates in setting local gold recycling service standards and plans to expand its store network to 50 locations within three years [10]