Core Insights - The 618 sales event showcased significant growth for the company, with a 92% year-on-year increase in sales on JD.com and a 338% increase on Douyin, establishing the brand as a leader in the ergonomic chair industry [1][7] - The flagship product, the Black and White E3 chair, saw a 186% increase in sales on JD.com and a 294.8% increase on Douyin, highlighting its popularity and high customer satisfaction [1] - The Black and White P2Pro chair experienced a 196% increase in sales on JD.com and a 392.7% increase on Douyin, reinforcing its position as a cost-effective option in the ergonomic chair market [1] - The Black and White X7 chair, launched only a year ago, has quickly become the top choice in the 4K price segment for smart ergonomic chairs, thanks to its innovative back support technology [1] Market Position - The company has achieved multiple industry firsts during the 618 event, including top sales in various price segments: the 5000 yuan segment, the 2000 yuan segment in terms of growth, and the 1000 yuan segment [4] - With over 10 million users served globally and partnerships in more than 30 countries, the company has consistently ranked first in industry sales [7] - The company has received numerous certifications from professional organizations, further solidifying its reputation as a leading brand in the ergonomic chair market [7] Industry Trends - The global ergonomic chair market is experiencing continuous expansion, driven by increasing consumer focus on health and comfort, as well as advancements in product design and technology [9] - The company is enhancing its global market presence by developing both online sales systems and offline experiences, despite facing intense competition [9] - The brand is committed to innovation and differentiation in product design, aiming to improve the health of users who spend long hours sitting [9]