，系统展现亚马逊 EASY GO 解决方案助力卖家全球拓展的路径与成效，核心内容如下： 报告围绕 "生而全球" 的愿景，聚焦卖家从 "产品出海" 到 "品牌、供应链与服务全链路布局" 的转型需求，解答 "如何高效拓展全球市场" 的核心问题。全书 分为四大板块：先锋篇呈现出海标杆企业的成功路径；Easy to Start 聚焦高效启动方案；Easy to Ship 主打无忧物流服务；Easy to Grow 助力品牌长期成长。 先锋篇中，盖世小鸡、西昊等企业借助亚马逊全链路解决方案，率先实现全球布局。它们或开拓新兴站点挖掘蓝海市场，或通过用户反馈迭代产品、打造高 端品牌，打破 "中国制造" 刻板印象，为后来者提供了 "成熟站点验证、新兴站点复制" 等可借鉴路径。 Easy to Start 板块强调启动阶段的简化与高效。卖家通过亚马逊选品指南针、商机探测器等工具，结合 AI 赋能实现数据驱动选品；依托一站式合规服务破解 政策壁垒；借助北美远程配送计划（NARF）实现 "零库存成本" 测款与多站点同步上架，大幅降低新市场入场风险，如 KUAILU 通过 NARF 实现加拿大站 点 10 倍 + 增长。 Easy ...

2025年，中国国民经济在承前启后的关键节点呈现出"稳中有升、质效双优"的鲜明特征，前三季度国内 生产总值达近102万亿元，同比增长5.2%。与2024年相比，增速稳中有升，经济运行的稳定性、协调性 进一步增强。其中工业生产强势领跑，消费市场持续回暖，重点领域投资精准发力，成为支撑经济大盘 的"三驾马车"。数据显示，前三季度制造业增加值同比增长6.5%，信息传输、软件和信息技术服务业增 速高达11.2%，入境游门票订单同比增长180%，经济增长的内生动力不断巩固。 在发展的实践中，我们不断深化规律性认识、积累重要经验。八年来，界面财经年会始终以实践为基、 向变革而行，深耕企业创新前沿，解码每一次主动求变的决策智慧；以共生为道、破局为先，搭建科技 与产业的协同桥梁，加速创新成果向现实生产力转化。与各方携手，共同锚定高质量发展航向，奔赴行 稳致远的强国征程。在此背景下，由上海报业集团作为指导单位、智通财经主办的第八届【界面财经年 会】于2025年12月16日在上海阿纳迪酒店成功举办。集结国内政商学界领袖与专家学者最强阵容，围 绕"拥抱变革·破局共生"主题，重点关注宏观经济、产业发展、AI应用及商业化、可持续商业、 ...

Core Viewpoint - The article highlights the success of the exclusive co-creation model between JD.com and various home appliance brands, which has led to the development of high-quality, cost-effective products that meet consumer demands in a saturated market [3][10]. Group 1: Product Innovation and Market Demand - The launch of a pure titanium honeycomb frying pan in collaboration with JD.com achieved remarkable sales, breaking 1 million yuan in the first 4 hours and over 3,800 units sold in 28 hours, topping the sales chart in the kitchenware category [1]. - There is a growing demand for high-end cookware driven by consumer health consciousness, yet high production costs and pricing challenges have hindered market growth [4][5]. - The exclusive co-creation model allows brands to focus on product development while JD.com guarantees large orders, enabling brands to create popular products [5][9]. Group 2: Supply Chain Efficiency and Cost Management - JD.com’s model promotes efficient supply chain management, allowing brands like Hengjie to reduce production costs by 20% through streamlined operations and advanced manufacturing techniques [8]. - The collaboration has led to a significant reduction in logistics costs, further enhancing the cost-effectiveness of products offered to consumers [8]. - By simplifying product lines and focusing on star products, brands have improved operational efficiency and consumer satisfaction, leading to increased sales [10]. Group 3: Strategic Partnerships and Market Positioning - The article emphasizes the importance of strategic partnerships between JD.com and leading brands such as Haier, Supor, and Panasonic, which have expanded JD.com's product pool and market reach [10][11]. - The exclusive co-creation model is positioned as a key strategy for both JD.com and its partners to navigate competitive pressures and discover new market opportunities [11]. - This collaborative approach not only addresses current market challenges but also lays the groundwork for sustainable growth and consumer loyalty in the future [10].

Core Insights - The launch of the world's first AI smart lumbar support technology by Heibaitiao Technology Co., Ltd. aims to address spinal health issues exacerbated by sedentary lifestyles [1][2] - The company emphasizes the importance of maintaining proper posture and regular movement to prevent spinal problems among office workers [1] - Heibaitiao has initiated the "Heibaitiao Time Witness Plan" to engage users and collect stories, offering ergonomic chairs and cash rewards as incentives [1] Company Overview - Heibaitiao, founded in 2010, is one of the earliest health home brands in China, focusing on ergonomic products and collaborating with top medical experts to integrate medical principles into product design [2][3] - The company has over 500 patents and has received multiple international certifications, including the German IGR ergonomic certification and the London Design Award [3] - Heibaitiao's products are expanding into nearly 100 countries and regions, establishing itself as a new force in the global market for Chinese brands [3] Product Innovation - The newly launched AI smart lumbar support technology features an AI chip that monitors lumbar pressure in real-time, allowing for automatic adjustments to maintain optimal support [2] - This technology represents a significant advancement in ergonomic chairs, moving beyond traditional smartphone-operated systems to a fully automated solution [2] Industry Impact - Heibaitiao is actively involved in setting industry standards, contributing to the development of ergonomic chair standards in Zhejiang Province, which promotes the standardization and refinement of the industry [3] - The company aims to enhance workplace health awareness and provide practical solutions for personal health management and corporate health culture [2]

Company Overview - Shenzhen Xihao Intelligent Home Furnishing Co., Ltd. is a leading ergonomic chair company established in 2011, headquartered in Shenzhen, with a supply chain based in Foshan. The company has achieved annual growth rates of 30%-50% since 2017 and expects to surpass 2 billion in sales this year [1][6][14]. Sales and Market Position - Xihao's projected sales for 2024 are nearly 1.6 billion, with products sold in 85 countries and regions, achieving annual sales of over 1.5 million units [1][12]. - The company aims to maintain over 30% annual growth for the next decade, with a target of doubling its scale in three years and quadrupling it in five years [1][14]. Product Development and Innovation - The ergonomic chair market is experiencing a significant increase in demand, with a projected 43% year-on-year growth in the online market for ergonomic chairs in 2024, driven by a rising number of lumbar disease patients in China [8][10]. - Xihao invests 13%-16% of its profits into research and development, with over 100 R&D staff making up 20% of the company's non-manufacturing workforce [10][16]. Market Challenges and Strategies - The company faced challenges in 2014 due to market homogenization, leading to a significant drop in product prices and inventory issues. Xihao responded by focusing on core business areas and investing in technological innovation [7][11]. - Xihao successfully entered the overseas market in 2018, selling its M18 ergonomic chair on Amazon at a competitive price of around $200, which led to rapid sales growth [11][12]. Future Market Potential - The current domestic ergonomic chair market is estimated at 400-500 billion, while the global market exceeds 2 trillion. With the potential for every household to own an ergonomic chair, the market could grow to 4-5 trillion [14][15]. - Xihao's vision includes making ergonomic chairs a universal product, with plans for three phases of market penetration: one chair per household, one chair per person, and ultimately two chairs per person [14][15].

Core Insights - The 618 sales event showcased significant growth for the company, with a 92% year-on-year increase in sales on JD.com and a 338% increase on Douyin, establishing the brand as a leader in the ergonomic chair industry [1][7] - The flagship product, the Black and White E3 chair, saw a 186% increase in sales on JD.com and a 294.8% increase on Douyin, highlighting its popularity and high customer satisfaction [1] - The Black and White P2Pro chair experienced a 196% increase in sales on JD.com and a 392.7% increase on Douyin, reinforcing its position as a cost-effective option in the ergonomic chair market [1] - The Black and White X7 chair, launched only a year ago, has quickly become the top choice in the 4K price segment for smart ergonomic chairs, thanks to its innovative back support technology [1] Market Position - The company has achieved multiple industry firsts during the 618 event, including top sales in various price segments: the 5000 yuan segment, the 2000 yuan segment in terms of growth, and the 1000 yuan segment [4] - With over 10 million users served globally and partnerships in more than 30 countries, the company has consistently ranked first in industry sales [7] - The company has received numerous certifications from professional organizations, further solidifying its reputation as a leading brand in the ergonomic chair market [7] Industry Trends - The global ergonomic chair market is experiencing continuous expansion, driven by increasing consumer focus on health and comfort, as well as advancements in product design and technology [9] - The company is enhancing its global market presence by developing both online sales systems and offline experiences, despite facing intense competition [9] - The brand is committed to innovation and differentiation in product design, aiming to improve the health of users who spend long hours sitting [9]

Core Viewpoint - The ergonomic chair industry is experiencing explosive growth, with global sales reaching $14.38 billion in 2023 and projected to grow to $20.28 billion by 2030, reflecting a compound annual growth rate of 5.1% [1] Industry Overview - Over 60% of users spend more than 5 hours daily in their chairs, highlighting the importance of ergonomic chairs in promoting health [1] - The industry faces challenges such as product quality inconsistency and the prevalence of counterfeit products [1][4] Company Performance - Xihou leads the domestic ergonomic chair market, holding the top market share on e-commerce platforms for four consecutive years and achieving the highest sales in the computer chair category from 2021 to 2024 [2] Research and Development - Xihou invests 12-15% of its annual sales into R&D, establishing multiple centers dedicated to ergonomic technology and product innovation [3] - The company has a rigorous quality control process, with over 30 tests conducted on each batch of products before they are released to the market [3] Quality Assurance and Consumer Protection - Xihou is actively combating counterfeit products, having addressed over 2,000 infringement cases since 2023 [5] - The company has signed a quality commitment with its 10 core suppliers to ensure high-quality raw materials and adherence to industry standards [5] Industry Recognition - Xihou received honors at the Guangdong 315 Consumer Rights Day forum, being recognized as a "315 Trusted Consumption Brand" and listed among the "Top 30 Quality Enterprises" [5][6] - The forum emphasized the importance of protecting consumer rights and promoting a healthy market environment [6]