Core Viewpoint - The article highlights the success of the exclusive co-creation model between JD.com and various home appliance brands, which has led to the development of high-quality, cost-effective products that meet consumer demands in a saturated market [3][10]. Group 1: Product Innovation and Market Demand - The launch of a pure titanium honeycomb frying pan in collaboration with JD.com achieved remarkable sales, breaking 1 million yuan in the first 4 hours and over 3,800 units sold in 28 hours, topping the sales chart in the kitchenware category [1]. - There is a growing demand for high-end cookware driven by consumer health consciousness, yet high production costs and pricing challenges have hindered market growth [4][5]. - The exclusive co-creation model allows brands to focus on product development while JD.com guarantees large orders, enabling brands to create popular products [5][9]. Group 2: Supply Chain Efficiency and Cost Management - JD.com’s model promotes efficient supply chain management, allowing brands like Hengjie to reduce production costs by 20% through streamlined operations and advanced manufacturing techniques [8]. - The collaboration has led to a significant reduction in logistics costs, further enhancing the cost-effectiveness of products offered to consumers [8]. - By simplifying product lines and focusing on star products, brands have improved operational efficiency and consumer satisfaction, leading to increased sales [10]. Group 3: Strategic Partnerships and Market Positioning - The article emphasizes the importance of strategic partnerships between JD.com and leading brands such as Haier, Supor, and Panasonic, which have expanded JD.com's product pool and market reach [10][11]. - The exclusive co-creation model is positioned as a key strategy for both JD.com and its partners to navigate competitive pressures and discover new market opportunities [11]. - This collaborative approach not only addresses current market challenges but also lays the groundwork for sustainable growth and consumer loyalty in the future [10].

鲁世保表示，对于"久坐族"来说，要科学预防脊柱问题，应保持正确坐姿，并且需要定时起身活动、适 度运动锻炼等，在选择座椅的时候，应选择高度合适、有良好腰部支撑的座椅，让靠背自然贴合脊柱曲 度。 10月16日，在"世界脊柱日"之际，全球首个AI智能追腰技术发布会在北京人民日报社总部举办。本次发 布会由杭州黑白调科技有限公司（以下简称"黑白调"）主办、人民网承办。 发布会上，中国健康管理协会健康科普专业委员会秘书长郭弘葳、首都医科大学宣武医院骨科主任鲁世 保等围绕脊柱健康主题做主旨发言。 郭弘葳表示，久坐办公、低头看屏等习惯，已经成为影响脊柱健康的"隐形杀手"，脊柱健康问题也呈现 出年轻化趋势。AI技术正在成为健康服务的重要助力，有望进一步守护人们的久坐健康，为更多人提 供舒适健康的生活方式。 黑白调此次发布的全球首创AI智能追腰技术，是首次把人工智能引入人体工学椅领域。依托该技术， 座椅内置AI芯片，可在AI算法的驱动下，实时监测用户腰部的压力变化，并通过传感器，毫秒级响应 用户坐姿需求，做到前后、上下方向的自动追踪调节，始终确保椅背和腰部处于"黄金支撑"状态，实 现"椅随腰动、动态支撑"的效果。该技术也是业内首 ...

Company Overview - Shenzhen Xihao Intelligent Home Furnishing Co., Ltd. is a leading ergonomic chair company established in 2011, headquartered in Shenzhen, with a supply chain based in Foshan. The company has achieved annual growth rates of 30%-50% since 2017 and expects to surpass 2 billion in sales this year [1][6][14]. Sales and Market Position - Xihao's projected sales for 2024 are nearly 1.6 billion, with products sold in 85 countries and regions, achieving annual sales of over 1.5 million units [1][12]. - The company aims to maintain over 30% annual growth for the next decade, with a target of doubling its scale in three years and quadrupling it in five years [1][14]. Product Development and Innovation - The ergonomic chair market is experiencing a significant increase in demand, with a projected 43% year-on-year growth in the online market for ergonomic chairs in 2024, driven by a rising number of lumbar disease patients in China [8][10]. - Xihao invests 13%-16% of its profits into research and development, with over 100 R&D staff making up 20% of the company's non-manufacturing workforce [10][16]. Market Challenges and Strategies - The company faced challenges in 2014 due to market homogenization, leading to a significant drop in product prices and inventory issues. Xihao responded by focusing on core business areas and investing in technological innovation [7][11]. - Xihao successfully entered the overseas market in 2018, selling its M18 ergonomic chair on Amazon at a competitive price of around $200, which led to rapid sales growth [11][12]. Future Market Potential - The current domestic ergonomic chair market is estimated at 400-500 billion, while the global market exceeds 2 trillion. With the potential for every household to own an ergonomic chair, the market could grow to 4-5 trillion [14][15]. - Xihao's vision includes making ergonomic chairs a universal product, with plans for three phases of market penetration: one chair per household, one chair per person, and ultimately two chairs per person [14][15].

Core Insights - The 618 sales event showcased significant growth for the company, with a 92% year-on-year increase in sales on JD.com and a 338% increase on Douyin, establishing the brand as a leader in the ergonomic chair industry [1][7] - The flagship product, the Black and White E3 chair, saw a 186% increase in sales on JD.com and a 294.8% increase on Douyin, highlighting its popularity and high customer satisfaction [1] - The Black and White P2Pro chair experienced a 196% increase in sales on JD.com and a 392.7% increase on Douyin, reinforcing its position as a cost-effective option in the ergonomic chair market [1] - The Black and White X7 chair, launched only a year ago, has quickly become the top choice in the 4K price segment for smart ergonomic chairs, thanks to its innovative back support technology [1] Market Position - The company has achieved multiple industry firsts during the 618 event, including top sales in various price segments: the 5000 yuan segment, the 2000 yuan segment in terms of growth, and the 1000 yuan segment [4] - With over 10 million users served globally and partnerships in more than 30 countries, the company has consistently ranked first in industry sales [7] - The company has received numerous certifications from professional organizations, further solidifying its reputation as a leading brand in the ergonomic chair market [7] Industry Trends - The global ergonomic chair market is experiencing continuous expansion, driven by increasing consumer focus on health and comfort, as well as advancements in product design and technology [9] - The company is enhancing its global market presence by developing both online sales systems and offline experiences, despite facing intense competition [9] - The brand is committed to innovation and differentiation in product design, aiming to improve the health of users who spend long hours sitting [9]

随着现代办公节奏的加快，不少职场人都为如何实现"健康办公"而绞尽脑汁。据CBNData调研显 示，超过60%的用户每天座椅使用时间超过5小时，作为时时相伴的重要办公工具，一把合适的人 体工学椅能够帮助消费者减轻久坐带来的危害，是守护健康的一道重要防线。 近两年来，人体工学椅行业迎来了爆发式的增长。恒州博智咨询最新统计及预测数据显示， 2 0 2 3年全球人体工学办公椅市场销售额已达到了惊人的1 4 3 . 8亿美元，预计到2 0 3 0年将达到 2 0 2 . 8亿美元，年复合增长率为5 . 1%。 但是，市场迅猛发展的同时，也出现了产品良莠不齐、质量难以保障等问题，如何才能挑选 出一把真正科学的人体工学椅？这个问题一直困扰着广大消费者。 3 1 5 国 际 消 费 者 权 益 日 ， 为 进 一 步 明 确 人 体 工 学 椅 行 业 质 量 标 准 、 打 击 市 场 假 冒 伪 劣 产 品，"真工学·真品质·真健康" 2 0 2 5广东3 · 1 5消费维权打假论坛人体工学椅行业分论坛在广州 举行。在这场论坛上，西昊联手广东3 · 1 5组委会，为消费者带来真工学、真品质、真健康的 西昊人体工学椅。 严 ...