人体工学

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中高端市场为何偏爱 “贵30%” 的光明园迪?消费升级时代的需求重构
Jin Tou Wang· 2025-07-11 04:06
从人体工学研究到实际使用反馈,"小 C 口" 设计遵循人体工学原理,为肘部提供贴合支撑,搭配 0°-40° 可调节桌面,构建 "书写 - 阅读 - 绘画" 全场景动态适配体系。另有 "视力训练桌" 专利 (ZL201821090840.1)通过固定身形防趴桌,"桌面角度显示器" 专利(ZL201520183740.3)精准调控不同场 景角度,多重专利协同发力。这种基于儿童骨骼发育规律的设计,并非简单的功能叠加,而是将学习桌 从 "静态家具" 升维为 "成长陪伴系统"—— 它能顺应孩子从 3 岁到 18 岁的身高变化与姿势习惯,以科 学支撑减轻脊柱压力,让 "健康坐姿" 从被动提醒变为身体的自然选择。光明园迪不仅在产品设计上独 具匠心,更在服务模式上实现了突破,从单纯"卖产品"升级为"管成长"。 当儿童学习桌市场深陷 "价格战" 时,光明园迪以高出同类 30% 的定价,连续 5 年稳居中高端销量第 一。这种 "高价畅销" 的反常识现象,源于消费升级下的育儿观念剧变:随着家庭收入增长,家长对儿 童成长的投入从 "粗放养育" 转向 "健康优先、科学长效" 的精细化管理,需求从 "能用" 升级为 "对成长 有利、适配 ...
乐瓜睡觉抱枕全网销量霸榜!以科学护睡重塑健康睡姿赛道
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-06-23 10:57
Core Insights - The company, LeGua, is positioned as an innovative leader in the health sleep posture sector, capitalizing on the growing demand for quality sleep in China under the "Healthy China 2030" strategy [1] Group 1: Market Performance - LeGua's sleep pillows have achieved significant sales across major e-commerce platforms, holding multiple top positions in sales rankings [2] - On Douyin, LeGua occupies two spots in the top five of the "Bedding Pillow Bestsellers" list, with LeLeTu's sleep pillow leading due to high repurchase rates [2] - On Tmall, LeGua has risen to the second place in the overall pillow category, showcasing strong product capability and market recognition [2] - On JD.com, LeGua holds five positions in the top 15 of the "Cotton Pillow Bestsellers," with the "Cute Dinosaur Sleep Pillow" ranking first [2] - LeGua's "Cool Skin Series Sleep Pillow" has gained popularity in Sam's Club, indicating strong performance in high-end retail channels [2] Group 2: Product Innovation - LeGua's core competitiveness lies in its focus on "ergonomics + sleep science," with product designs that promote healthy sleeping postures [3] - The company has accumulated 59 global patents across six technical fields, including ergonomic design and elastic filling, creating a comprehensive product system to meet diverse user needs [3] Group 3: Brand Reputation - LeGua has received widespread positive feedback across various channels, including online platforms and offline recognition in Sam's Club [4] - The brand is actively recommended by users on social media platforms like Xiaohongshu and Douyin, reinforcing its market position and brand influence in the sleep health sector [4] Group 4: Customer-Centric Philosophy - LeGua's "customer-centric" philosophy is rooted in the founder's personal experience, emphasizing the need to balance emotional and functional demands for healthy sleep [5] - The company is committed to promoting the concept of "actively caring for sleep health" in daily life, aiming to make healthy sleep postures a common practice among the public [5]
黑白调618销售额增长,断层式TOP1领先行业
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-06-20 11:44
近日,618收官战火热,随着线上各大消费平台相继披露大促"成绩单",黑白调618战报出炉:京东全品销售同比暴增,以实力引领人体工学行业,核心单 品稳居行业断层TOP1,这个618,用户的选择证明一切! 随着收官战圆满结束,黑白调晒出了618全周期超级战报,2025年5月12日-6月18日全周期,黑白调京东销售额同比增长92%,抖音平台获得品牌榜单坐具 类第一,品牌销售额同比增长338%,实力领跑人体工学赛道;年度旗舰爆款黑白调E3在京东平台销量同比增长186%,抖音同比增长294.8%,高端舒适, 口碑炸裂;国民好椅黑白调P2Pro京东同比飙升196%,抖音平台P2同比增长392.7%,实力领先,成为人体工学椅行业性价比之王;黑白调X7以科技护腰 实力和舒适坐感,稳坐京东和抖音追腰智能椅4K价位段断层top1,产品上线仅一年,凭借黑科技护腰领先行业,成为广大消费者信赖选择。 同时,在京东抢先购中,黑白调还拿下了多个行业第一,5000元价格带行业销额TOP1,2000元价格带行业增幅TOP1,1000元价格带行业销额TOP1。 黑白调一直以服务用户为中心,关注久坐人群健康。创立至今,黑白调服务全球用户超1000 ...
献礼中坦建交61年,西昊携手联合国教科文助力坦桑尼亚教育发展
Sou Hu Wang· 2025-04-30 07:06
计划聚焦联合国可持续发展目标中的"体面工作与经济增长"主题,向坦桑尼亚大陆及桑给巴尔地区教师 捐赠数百余套价值超10万美金人体工学座椅及相关物资,旨在通过改善基础教育工作者的职业环境,缓解 当地教师结构性短缺危机,推动教育公平与区域可持续发展。联合国教科文组织代表,中国驻桑给巴尔总 领馆总领事李强华,桑给巴尔相关政府机构领导以及西昊智能董事长罗慧平等人出席该仪式。 2025年4月28日,在中坦建交61周年之际,深圳西昊智能家居股份有限公司携手联合国教科文组织联合发起 的"教师健康护航计划"于坦桑尼亚桑给巴尔岛开启。 公益跨越国界,共筑社会价值新高度 作为健康办公理念的践行者,西昊始终将社会责任融入品牌基因,在深耕人体工学技术研发的同时,持续为 教育公平贡献企业力量。 近年来,西昊积极履行企业社会责任,相继向江西、广东等多地学校捐赠学习设备,以专业化设备改善师生 教学环境。科学设计的桌椅不仅帮助学童矫正坐姿、提升课堂专注度,也为教师提供了符合人体工效学 的授课支持,让知识传递更高效。这种立足教育场景的公益创新,正推动着从硬件支持到教育质量提升的 良性循环。 西昊的公益触角还延伸至对更多领域。响应天猫"黄扶手计划 ...