Core Insights - The article discusses the global expansion of Chinese tea beverage brands, highlighting the significant growth in overseas stores, with at least 44 brands opening nearly 15,000 locations by June 2025 [2] - CoCo, a prominent tea brand, serves as a case study for successful internationalization, with over 400 stores across five continents and a notable presence in Canada and the Philippines [6][11] Industry Overview - The tea beverage market has evolved from a historical trade commodity to a modern cultural phenomenon, with a surge in popularity among younger consumers globally [2] - The article emphasizes the importance of product localization and understanding regional consumer preferences for successful market penetration [7][8] Company Strategy - CoCo employs a dual R&D system to cater to both domestic and international markets, ensuring timely product launches and adaptations to local tastes [10] - The brand's supply chain strategy combines global sourcing for core ingredients with local procurement for perishables, enhancing freshness and cost-effectiveness [11][12] Market Adaptation - CoCo's product offerings are tailored to local markets, such as introducing "bursting boba" in Europe and adjusting sweetness levels for Southeast Asian consumers [8][10] - The company focuses on creating a community connection through local marketing strategies and customer engagement initiatives, fostering brand loyalty [17][18] Franchise Model - CoCo's franchise model emphasizes partnership and support for franchisees, ensuring profitability and sustainable growth through comprehensive training and operational assistance [13][16] - The brand encourages local franchisees to contribute insights and ideas, allowing for rapid adaptation to market changes and consumer preferences [14][21]