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“纯净之巅·雪域茶香”品牌推介会在林芝易贡茶场举行
Nan Fang Nong Cun Bao· 2025-05-30 12:31
Core Viewpoint - The "Pure Peak · Snow Domain Tea Fragrance" brand promotion event was held at the Yigong Tea Plantation in Linzhi, aiming to enhance the product and brand awareness of Yigong Tea and promote its reach beyond Tibet to the national market [3][4][5]. Group 1 - The event was organized by the 10th batch of Guangdong's aid to Tibet working team and Yigong Zhu Feng Agricultural Technology Co., Ltd., with over 300 attendees including government officials and tea distributors [2][9]. - The promotion event featured experts from the National Tea Industry Technology System, who provided guidance on tea quality and production processes [12][17][34]. - Yigong Tea Plantation's chairman emphasized the importance of technological innovation and digital marketing in building a comprehensive value chain from tea garden to cup [20][22]. Group 2 - The event showcased 11 representative products including red tea, green tea, white tea, and black tea, which were recognized for their highland tea characteristics and quality [32][33]. - A live-streaming sales event linked to the telecom payment platform resulted in over 6,400 orders and a transaction amount exceeding 743,000 yuan, setting a new sales record for tea products on the platform [40][41][42]. - The successful promotion marked a significant step for Yigong Tea in transitioning from a regional brand to a national brand, reinforcing its commitment to ecological priority and quality [45][46].