福建安溪，这个因"铁观音"而闻名的闽南山区县，"九山半水半分田"，一度是福建最大的贫困县。改革开放以来，安溪历届党委政府心系一片 叶，山野作沃土，把茶产业锻造成县域经济支柱，实现了富民兴县的山乡蝶变。 安溪本地茶叶年产量约6.2万吨，但靠着"买全国、卖全国"的气魄，一年销售成品茶30万吨，在全国茶叶市场举足轻重。 放眼国内外茶叶市场，行业发展日新月异。未来，安溪茶如何超越自我，谱写新篇？ 在闽南俗语中，茶叶又叫"茶米"，一日离不得。 记者：陈旺、庞梦霞 配音：陈醉 部分画面来源：安溪县融媒体中心 新华社音视频部制作 【纠错】 【责任编辑:刘阳】 传承千年茶韵，做大做强产业，提升科技内核，安溪将做好"三茶统筹"文章，持续当好中国产茶县的"领头羊"。 ...

中新网江西修水9月26日电(卢梦梦)26日，2025中国红茶大会在江西省九江市修水县宁红创新产业园开 幕。300余名来自全国红茶主产区的专家学者、企业代表等齐聚一堂，围绕红茶产业发展趋势、"三 茶"统筹、红茶产业科技创新及标准化建设等内容进行交流，共谋中国红茶产业高质量发展。 "未来，我们将继续与全国各红茶产销区加强交流合作，深入贯彻落实'三茶'统筹发展理念，抢抓市场 发展机遇，加速推动产业融合创新，打造中国红茶新质生产力。"王庆表示。 红茶作为我国传统茶类的优秀代表，近年来始终保持良好的产业发展态势。2024年，我国红茶总产量达 51.03万吨，产值约530.75亿元。 此次大会期间，主办方还设置了"宁红之夜"沉浸式品鉴专场、"三茶"统筹红茶产业高质量发展交流会、 宁红茶产区实地考察等活动，揭晓了2025中国红茶区域公用品牌和红茶企业品牌，进行了两类五批次合 作战略签约，致力于凝聚合力推动全国红茶产业高质量发展。 大会开幕式尾声，中国红茶大会会旗被交接至湖北省利川市，标志着2026中国红茶大会将由湖北省利川 市承办。(完) 开幕式上，中国茶叶流通协会会长王庆介绍，本届红茶大会以"消费提振、百年宁红"为主题， ...

Core Viewpoint - The establishment of the Yingde Black Tea Urumqi Promotion Center aims to enhance the market presence of Yingde Black Tea in Central Asia and Europe, with a target of achieving a comprehensive output value of over 10 billion yuan by 2025 [6][20][36]. Group 1 - The Yingde Black Tea Urumqi Promotion Center was inaugurated during the 2025 Xinjiang International Tea Culture Expo, with participation from local governments, tea industry associations, and business representatives [6][7]. - Yingde Black Tea, known for its rich history dating back over 1600 years, is recognized as a leading representative of "world high fragrance black tea" with notable qualities of "rich, mellow, sweet, and fragrant" [11][12]. - The comprehensive output value of Yingde Black Tea is projected to reach 9.045 billion yuan in 2024, with expectations to exceed 10 billion yuan this year [13][36]. Group 2 - The Urumqi center is part of a broader strategy to connect Yingde Black Tea with significant markets, leveraging Urumqi's strategic location as a key node in the Silk Road Economic Belt [19][20]. - The center will focus on promoting Yingde Black Tea through various events such as tasting sessions and promotional meetings, aiming to strengthen the brand's presence in Xinjiang and beyond [33][34]. - Yingde Black Tea has established promotion centers in several major cities, including Guangzhou, Beijing, and Xi'an, to expand its market reach [37][40].

Group 1 - The 2025 National Special Agricultural Products Promotion Event was successfully held in Xiamen, showcasing Fuzhou's unique agricultural products with significant results [1] - Fuzhou's jasmine tea gained attention due to its dual recognition as a "Global Important Agricultural Cultural Heritage" and "Human Intangible Cultural Heritage" [3] - A total of 18 products from Fuzhou won the "Most Popular Product Award," highlighting the diversity and high quality of Fuzhou's agricultural offerings [5] Group 2 - The Fuzhou specialty food section attracted numerous buyers, with products like jellyfish skin and instant Buddha Jumps Over the Wall receiving widespread acclaim [6] - Fuzhou enterprises actively participated in various sales matching activities, achieving impressive on-site retail sales and establishing multiple cooperation intentions [6] - The participation in this event is a significant initiative for Fuzhou to promote high-quality agricultural development and enhance the brand influence of "Fuzhou Agricultural Products" [8]

Core Viewpoint - Zhejiang province is accelerating the high-quality development of its tea industry, aiming to enhance employment and income for tea farmers while promoting the region's tea culture and brand recognition [1][2]. Group 1: Employment and Income - In 2022, Zhejiang had 1.65 million individuals engaged in tea production, with an average income increase of 18,300 yuan per tea farmer, contributing to over 100 million jobs and 10 billion yuan in income [1]. - During the spring tea picking season, Zhejiang attracts over 500,000 tea pickers from other provinces, with an average monthly income exceeding 6,000 yuan [1]. Group 2: Industry Development Goals - The government aims to expand tea garden area to 3.2 million acres and achieve an agricultural output value of 31.5 billion yuan in 2023, with plans to cultivate 20 nationally influential tea brands and target a comprehensive output value of 130 billion yuan [2]. - By 2027, the tea garden area is expected to reach 3.3 million acres, with an agricultural output value of 35 billion yuan and an increase in influential tea brands to 30, aiming for a comprehensive output value of 150 billion yuan [2]. Group 3: Product and Brand Strategy - The strategy focuses on strengthening four major tea production areas: Longjing tea, Baihua tea, early tea, and other specialty teas, with green tea as the primary product [2][3]. - The development will include a variety of tea products such as tea beverages, tea foods, and tea health products, enhancing the overall brand strength of Zhejiang tea [2][3]. Group 4: Technological and Market Innovations - The province plans to promote the global marketing of premium green tea and support the export of tea products, targeting an export value of over 500 million USD [3]. - Emphasis will be placed on digital transformation across the entire tea industry chain, from cultivation to consumption, to enhance efficiency and value [3]. Group 5: New Tea Products and Standards - New tea beverages and foods are emerging as growth areas, with established brands like Nongfu Spring and Gu Ming leading the market [5]. - Zhejiang aims to develop a standardized production system for new tea beverages, focusing on quality and traceability, with 23 companies already participating in the traceability program [6]. Group 6: Export and Internationalization - In 2022, Zhejiang exported 156,000 tons of tea worth 470 million USD, maintaining a leading position nationally [7]. - The province plans to expand its export portfolio to include premium teas and new tea beverages, enhancing international standards and quality management systems [7].

Core Insights - The 19th International Tea Industry Expo in Jinan successfully concluded, showcasing a total transaction volume of 88 million yuan and over 520 million yuan in contract orders and intended transactions [1][3][17] - The event emphasized the theme of "boosting consumption" and highlighted the integration of technology and cross-industry collaboration within the tea industry [1][6][9] Industry Overview - Jinan is recognized as a significant hub for tea distribution in northern China, playing a crucial role in connecting southern tea production with northern markets [5][8] - The expo featured over 1,500 exhibition booths and attracted more than 100,000 visitors, indicating strong interest and engagement in the tea sector [1][3] Market Dynamics - The event facilitated connections between tea-producing regions and consumers through various promotional activities, enhancing the quality and market reach of tea products [6][12] - The participation of over 800 traditional and emerging tea brands showcased the diversity and innovation within the industry [3][10] Technological Integration - The expo highlighted the fusion of technology with traditional tea practices, including digital traceability for products, enhancing consumer engagement and purchasing convenience [15][17] - Activities such as tea tasting events and cultural showcases were designed to create immersive experiences for attendees, promoting a modern tea culture [13][15] Future Prospects - The successful execution of the expo is expected to further strengthen Jinan's position in the national tea industry and stimulate high-quality development in the sector [8][17] - The ongoing integration of online and offline platforms for tea sales indicates a shift towards a more dynamic and responsive market environment [17]

Core Viewpoint - The upcoming 19th China (Jinan) International Tea Industry Expo will showcase Yingde black tea, highlighting its unique qualities and cultural significance in the tea industry [8][9][15]. Group 1: Event Overview - The Jinan Tea Expo will take place from June 20 to 23, featuring a dedicated exhibition area of 108 square meters for Yingde black tea [8][10]. - The event aims to strengthen the connection between Yingde black tea and tea enthusiasts in Jinan and across the nation [15][18]. Group 2: Yingde Black Tea Characteristics - Yingde, known as the "World Black Tea Town," benefits from a favorable geographical and climatic environment that enhances tea growth [18][19]. - The tea is characterized by its rich flavor profile, including "strong, mellow, sweet, and fragrant" notes, and is highly regarded by tea drinkers [21][22]. Group 3: Industry Development and Goals - Since 2022, the city of Qingyuan has focused on developing modern agricultural industries, including Yingde black tea, aiming for a production value exceeding 10 billion yuan by 2025 [24][26]. - Yingde black tea's regional public brand value reached 5.178 billion yuan in 2023, marking an 8.5% increase and positioning it as the top black tea brand in China [31][32]. Group 4: Marketing and Promotion - The tea will be featured prominently in a tasting and promotion event on June 20, where attendees can experience its unique qualities firsthand [46][49]. - A promotional center for Yingde black tea will be established in Jinan to enhance brand visibility and market share in the northern region of China [51][53]. Group 5: Cultural Significance - Yingde black tea has gained international recognition, being served at a meeting between the leaders of China and France, showcasing its role in promoting Chinese tea culture [36][38]. - The tea's participation in the Jinan Tea Expo reflects its cultural heritage and the ongoing efforts to elevate its status in both domestic and international markets [56][59].

Core Viewpoint - The first batch of key cultivation lists for traditional advantageous food production areas and local specialty food industries has been released, highlighting six tea industries that have been selected for development [2][3][5]. Group 1: Selected Tea Industries - The six selected tea industries include Zhejiang's West Lake Longjing tea, Fujian's Anxi Tieguanyin and Wuyi Rock tea, Henan's Xinyang Maojian, Guangxi's Wuzhou Liubao tea, and Yunnan's Pu'er tea [3][11]. - These selected tea types encompass green tea, oolong tea, and black tea [4]. Group 2: Industry Development Context - Traditional advantageous food production areas and local specialty food industries are crucial for the development of China's food industry and serve as key growth engines [5]. - The selection process considered factors such as local food industry development foundation, current scale, growth potential, and cultural elements [6][7]. Group 3: Future Industry Outlook - Under the guidance of the "three tea integration" development concept, China's tea industry's overall competitiveness is expected to continue rising [9]. - By 2025, China's tea garden area is projected to exceed 53 million mu, with a total output value of approximately 330 billion yuan, and domestic sales expected to approach 2.6 million tons [10][11]. - The selected tea-producing regions have established a comprehensive industry chain that integrates breeding, planting, processing, sales, and cultural tourism [12]. Group 4: Broader Industry Goals - The first batch of key cultivation lists also includes major food industry categories such as dairy manufacturing, beverage manufacturing, brewing industry, and refined tea manufacturing, distributed across 28 provinces, autonomous regions, and municipalities [15][17]. - The goal is to create a development pattern for local specialty foods that includes "billion-level leading enterprises, trillion-level clusters, and trillion-level industries" [17][18].

Core Insights - The Chinese tea industry is experiencing significant growth, with tea production expected to reach a historical high in 2024, continuing a 30-year growth trend [1] - The total output value of the tea industry is projected to be approximately 1.13 trillion yuan, with tea garden area surpassing 53 million mu [1] - The Beijing International Tea Expo showcased new business models and applications in the tea industry, emphasizing the integration of tea culture, technology, and industry [1][4] Industry Development - The tea industry in China is evolving towards a full-category, full-scenario, and full-ecological value chain upgrade, driven by the younger consumer demographic [3] - Companies are focusing on product innovation to meet the diverse and health-conscious preferences of consumers, with examples including the development of matcha products and automated production lines [2][3] - The tea industry is also expanding into new business models, such as "tea culture + research" and "tea culture + health," enhancing the integration of tea with tourism and cultural experiences [5][6] Technological Integration - The integration of technology in the tea industry is becoming a highlight, with advancements in digital technology, smart pest monitoring, and IoT applications in tea cultivation [7][8] - Companies are developing a rich product matrix through deep processing technologies, including tea beverages and food products, which are essential for the industry's transformation [8] - The use of blockchain technology for traceability in tea production is being implemented, enhancing the transparency and safety of tea products [8] Cultural Promotion - The tea culture is being enriched and promoted through various events and exhibitions, showcasing traditional tea-making techniques and innovative tea-related products [4][5] - The integration of tea culture with other cultural elements, such as ceramics and floral arts, is being explored to enhance consumer engagement and experience [5][6] - The recognition of Chinese traditional tea-making techniques as a UNESCO intangible cultural heritage is contributing to the global appreciation of tea culture [4]

Core Viewpoint - The "Pure Peak · Snow Domain Tea Fragrance" brand promotion event was held at the Yigong Tea Plantation in Linzhi, aiming to enhance the product and brand awareness of Yigong Tea and promote its reach beyond Tibet to the national market [3][4][5]. Group 1 - The event was organized by the 10th batch of Guangdong's aid to Tibet working team and Yigong Zhu Feng Agricultural Technology Co., Ltd., with over 300 attendees including government officials and tea distributors [2][9]. - The promotion event featured experts from the National Tea Industry Technology System, who provided guidance on tea quality and production processes [12][17][34]. - Yigong Tea Plantation's chairman emphasized the importance of technological innovation and digital marketing in building a comprehensive value chain from tea garden to cup [20][22]. Group 2 - The event showcased 11 representative products including red tea, green tea, white tea, and black tea, which were recognized for their highland tea characteristics and quality [32][33]. - A live-streaming sales event linked to the telecom payment platform resulted in over 6,400 orders and a transaction amount exceeding 743,000 yuan, setting a new sales record for tea products on the platform [40][41][42]. - The successful promotion marked a significant step for Yigong Tea in transitioning from a regional brand to a national brand, reinforcing its commitment to ecological priority and quality [45][46].