三茶统筹
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一片“金叶子”撬动大产业——福建南平武夷山以“三茶”统筹引领茶产业高质量发展新格局
Zhong Guo Zhi Liang Xin Wen Wang· 2026-02-12 05:16
在夯实品牌根基方面,武夷山强化质量管理与科技赋能。全市2032家茶叶生产企业100%纳入"一品 一码"追溯体系,累计录入追溯信息超152万条;全年开展食品安全培训10场,覆盖4200余人次,从源头 筑牢质量安全防线。同时,深化与浙江大学、武夷学院、福建省农科院等科研机构合作,建成"武夷山 市三茶统筹创新研发中心实验室",并加强对龟岩种植园、岭阳关茶树种质资源圃的技术指导,为产业 可持续发展提供科技支撑。 标准引领同样成果斐然。由武夷山牵头修订的《地理标志产品质量要求 武夷岩茶》国家标准于 2025年4月顺利通过审定,全市已主导或参与制修订茶叶类国家及行业标准41项。年内还组织多场标准 宣贯培训,涵盖非遗技艺、食品标签、限制过度包装等关键领域。尤为值得一提的是,2025年11月16 日,国家茶产业计量测试中心武夷山基地完成装修并投入使用,为产业标准化、精准化发展注入了新动 能。 面向未来,武夷山将继续以品牌建设为核心抓手,推动茶产业链延链补链强链,深耕"品牌+文 旅"融合模式,打造年轻化、国际化茶文旅产品,并积极探索"茶空间+全产业链""互联网+茶"等新业 态,激发产业融合新动能,让武夷茶香飘得更远、更久。(陈 ...
“安化模式:农业现代化的新范式”研讨会在京举办
Zhong Guo Jing Ji Wang· 2026-01-27 03:28
"安化黑茶产业的发展带动了乡村振兴和富民强县,形成了'一片茶叶成就一个产业和富裕一方百姓'的 综合效应,为乡村振兴提供了农业现代化的新范式。"欧阳峣说道。 安化县委常委、宣传部部长廖小甫介绍,安化黑茶是安化县最核心的特色产业,更是乡村振兴的支柱力 量。全县15万建档立卡贫困人口中,10万人以上通过茶产业稳定脱贫,茶农人均收入从2007年的近3000 元增至2024年的18600元。这些实践成果都被《安化模式:农业现代化的新范式》进行了系统梳理。 1月25日,由湖南师范大学举办的"安化模式:农业现代化的新范式"报告发布研讨会在北京召开。报告 以安化黑茶产业为研究样本,揭示了县域农业现代化的核心逻辑与实践路径。与会专家围绕安化模式展 开深入讨论。 湖南师范大学原副校长、浙江大学求是特聘教授欧阳峣在介绍报告时表示,近年来,全国"三茶统筹"先 行县——安化县通过挖掘黑茶历史文化资源,突破黑茶关键核心技术,促进产业链、创新链、供应链和 价值链的深度融合,依托"虹吸效应"机制推动乡村振兴和县域经济高质量发展,创造了农业现代化的新 范式。安化县在发展黑茶产业的实践中,形成了重塑文化符号、依靠科技赋能、打造产业生态的典型特 ...
(走进中国乡村)闽浙边界山村孕育亿元茶产业
Xin Lang Cai Jing· 2026-01-24 11:20
Core Insights - The tea industry in Xiong Tou Village, located at the border of Fujian and Zhejiang provinces, has developed into a billion-yuan industry, with over 35 tea enterprises contributing to a total industry chain output value exceeding 100 million yuan [2][3] Group 1: Industry Development - The village has transitioned from a low-income agricultural community to a thriving tea production hub, with significant investments in modern tea processing facilities and organic farming practices [2][3] - The establishment of the "Zherong High Mountain White Tea" geographical indication trademark in 2021 has enhanced market competitiveness and brand recognition for local tea products [2][3] Group 2: Economic Impact - The introduction of modern agricultural techniques and the cultivation of organic white tea have led to increased incomes for local farmers, with individuals like Lu Guozhen earning over 60,000 yuan annually from tea sales [2][3] - The collective economic income of Xiong Tou Village has risen from 120,000 yuan in 2021 to an expected 509,400 yuan by 2025, reflecting the positive economic impact of the tea industry [3][4] Group 3: Future Prospects - A total investment of 110 million yuan in the "Three Teas" coordinated development project aims to further modernize and scale the tea industry in the village, with aspirations to establish Xiong Tou as the "First Village of Single-Tree Organic White Tea" in China [4]
(乡村行·看振兴)闽浙边界“茶叶村”:茶香出深山 产值破亿元
Xin Lang Cai Jing· 2026-01-24 10:17
中新网宁德1月24日电 (林榕生 郑德冬 陆水琴)寒冬腊月,福建省宁德市柘荣县城郊乡熊透村5千多亩茶 园依旧透着生产活力,三三两两疏草的人影穿梭在茶垄间,锄头与镰刀起落间,杂草被连根剔除,为春 的萌发做足准备。 "休茶时期,父子俩还能干点其他活增加收入。"陆国珍笑着说,几年下来,原来建新房的贷款还完了, 车也买了。 地标赋能,品牌聚人气。2021年,"柘荣高山白茶"获得国家地理标志证明商标,让深闺中的熊透佳茗再 添开拓市场的底气。 2023年返乡创办茶企的沈朝增,引进资本在熊透村建起现代化的茶叶加工厂,并自主研发萎凋设备,让 白茶香气更加绵长。"有了自己的品牌之后,我们更多转向精加工,附加值也就高起来。"沈朝增说,像 粗加工的牡丹王一斤卖220到260元,精加工之后可以卖到450到600元。 航拍熊透有机茶园(资料图)。刘寿福 摄 全国农业技术能手、福建恒一生物科技有限公司负责人沈朝增24日受访时说,为避免化学药剂损害土 壤、影响茶品质,茶园采用人工除草,100亩地安排6人左右,总用工110多天。 熊透村地处闽浙两省三县交界处,全村仅871人,散居于14个自然村。过去因村庄偏僻、发展落后,大 部分年轻人选择外 ...
“绿茶+金融”双向奔赴,日照绿茶集团35°Tea烟台路店开业
Qi Lu Wan Bao· 2025-12-29 08:27
Core Viewpoint - The opening of the 35°Tea store in the Rizhao International Financial Center marks a significant step in integrating tea culture with financial innovation and night economy development, enhancing the local tea industry's growth potential [1][5]. Group 1: Brand Development - 35°Tea, a tea beverage brand under the state-owned Rizhao Green Tea Group, has been steadily expanding its market presence since the opening of its first store in Wanpingkou in August 2024 [5]. - The brand aims to innovate and modernize Rizhao green tea, introducing new products such as the first warm beer made with Rizhao red tea and various festive gift boxes [3][9]. Group 2: Unique Business Model - The store operates on a dual empowerment model of "green tea industry + Rizhao finance," featuring a smart tea beverage system that produces drinks in 8 seconds, catering to the fast-paced lifestyle of younger consumers [7]. - The 200 square meter store transforms into a night salon space, offering diverse activities such as reading, movie screenings, music performances, and social gatherings, establishing itself as a new cultural landmark in the city [7]. Group 3: Product Innovation - The brand is continuously launching new tea derivatives, including tea masks and collectible tea cards, while achieving a significant increase in the utilization of summer and autumn tea leaves [9]. - The first batch of 20 tons of green tea beer sold out instantly, showcasing the brand's ability to attract a younger audience with innovative products [9]. Group 4: Future Plans - The group plans to implement the "Three Tea Coordination" development strategy, expanding 35°Tea's presence nationwide during the 14th Five-Year Plan, with a focus on high-end markets in the Beijing-Tianjin-Hebei region [10]. - The company aims to integrate tea tourism into its business model, promoting Rizhao tea across the country and ensuring shared value for tea farmers and enterprises [10].
守护百亿品牌价值!苏州洞庭山碧螺春“破圈”生长
Yang Zi Wan Bao Wang· 2025-12-22 10:22
Core Viewpoint - The Dongting Mountain Biluochun tea brand has entered the "100 billion" brand value club with a valuation of 10.508 billion yuan, reflecting its growing influence and the successful integration of tea culture with modern marketing strategies [3][4]. Group 1: Brand Value and Recognition - Dongting Mountain Biluochun has achieved a brand value of 10.508 billion yuan, marking its entry into the "100 billion" club for the first time [3]. - The Wu Zhong District has been recognized as a key tea-producing county and has received the title of "County Promoting Rural Revitalization through Tea Industry" [3]. - The brand ranks fifth among China's public tea brands, following Anxi Tieguanyin, Xinyang Maojian, Fuding White Tea, and Wuyi Rock Tea [4]. Group 2: Quality and Production Techniques - The brand's success is attributed to its commitment to quality, with a unique "tea-fruit intercropping system" that enhances its flavor profile [6]. - The traditional tea-making process has been recognized as part of the intangible cultural heritage, requiring meticulous techniques that yield high-quality tea [6]. - Approximately 70,000 buds are needed to produce one kilogram of premium Biluochun tea, ensuring its distinct characteristics of beauty, color, aroma, and taste [6]. Group 3: Technological Integration - Wu Zhong District has established a smart tea garden demonstration base utilizing IoT and blockchain technology for precise management [8]. - The introduction of an automated production line by leading companies is driving product diversification and quality enhancement [8]. - The district has created multiple green tea demonstration zones and certified green product bases, reinforcing the foundation for brand value [8]. Group 4: Brand Promotion and Market Expansion - The first National Green Tea Brand Conference was successfully held, further enhancing the brand's national presence [10]. - Biluochun tea has won international accolades, including the highest gold award at the World Green Tea Competition [10]. - The brand is actively engaging in various promotional activities, including digital marketing and collaborations with e-commerce platforms to reach younger consumers [14]. Group 5: Cultural and Economic Impact - The tea industry has become a significant driver of rural revitalization, creating employment for 23,000 people [14]. - Wu Zhong District is integrating tea culture with tourism, establishing museums and promoting tea tourism routes to enhance cultural appreciation [16]. - The district is fostering innovation in product development, introducing new tea varieties and value-added products to meet modern consumer preferences [17]. Group 6: Talent Development and Future Plans - Wu Zhong District is collaborating with universities to train skilled professionals in tea production and cultural heritage [18]. - The district aims to continue promoting the "three teas" strategy—tea culture, tea industry, and tea technology—to support sustainable development in the tea sector [18]. - Future initiatives will focus on replicable models for rural revitalization through the tea industry, enhancing the global reach of Dongting Mountain Biluochun tea [18].
茶非遗三周年活动绽放文化魅力
Hang Zhou Ri Bao· 2025-12-02 02:47
Group 1 - The event marks the third anniversary of "Chinese Traditional Tea-Making Techniques and Related Customs" being listed as a UNESCO Intangible Cultural Heritage, showcasing the achievements in the protection, innovation, and international exchange of Chinese tea culture [3] - The highlight of the event is the deep exploration and innovative display of ethnic minority tea cultures, featuring the De'ang sour tea and the Gongcheng Yao oil tea, both recognized as national intangible cultural heritage projects [3] - The immersive experience allows visitors to observe the tea-making process closely and participate in interactive tastings, enhancing cultural engagement and exploring effective paths for the "living inheritance" of intangible cultural heritage [3][4] Group 2 - The series of picture books titled "Chinese Tea in Intangible Heritage" was launched, aimed at promoting intangible cultural heritage knowledge among youth through accessible language and engaging illustrations [4] - A strategic cooperation agreement was signed between the China Tea Museum and the Australian Tea Association, focusing on tea culture dissemination, museum development, and talent cultivation [4] - The "Intangible Heritage Nurtures Learning, Buds Open Tea Capital" cultivation plan was initiated to create a comprehensive inheritance system from preschool to vocational education, symbolizing the continuous transmission of tea culture [4][5] Group 3 - The event included free public activities such as tea tasting and film screenings, generating enthusiastic responses and summarizing the achievements of the past three years in tea culture protection [5] - Under the "Three Tea Coordination" concept, which integrates the development of tea culture, industry, and technology, Chinese tea culture is poised to present itself more confidently and openly to the world [5]
陨石坑旁的茶园故事:白沙茶韵对外展示新风貌
人民网-国际频道 原创稿· 2025-11-26 03:00
Core Insights - The article highlights the integration of ecology, intangible cultural heritage, and technology in the tea industry of Baisha, Hainan, showcasing its unique characteristics and potential for growth [2][3] Group 1: Tea Industry Overview - Baisha County has a total tea planting area of 14,100 acres, with 3,564 acres designated as organic tea gardens [3] - The annual output value of the tea industry has surpassed 128 million yuan, significantly contributing to local employment by creating over 5,000 jobs [3] Group 2: Technological and Cultural Integration - The Baisha Tea Expo Park serves as a model for technological empowerment in the tea industry, featuring over 100 varieties of quality tea trees and an automated processing line with an annual processing capacity of 600 tons [2] - The park collaborates with research institutions like the Chinese Academy of Agricultural Sciences to promote the breeding of superior tea varieties and the implementation of standardized production techniques [2]
2025广东省“大益杯”评茶技师职业技能竞赛圆满完赛
Nan Fang Nong Cun Bao· 2025-11-23 11:33
Core Points - The 2025 Guangdong Province "Dai Yi Cup" Tea Tasting Technician Vocational Skills Competition has successfully concluded [2][3] - The award ceremony took place on November 22 during the 2025 China (Guangzhou) International Tea Expo [3] Event Overview - The competition was approved by the Guangdong Provincial Department of Human Resources and Social Security and organized by the Guangdong Tea Industry Association and the 2025 China (Guangzhou) International Tea Expo [5][6] - The event was sponsored by Dai Yi Group/Menghai Tea Co., Ltd. and co-organized by various tea associations and companies [6][7] - A technical forum themed "Focusing on Tea Blending Technology, Strengthening the Foundation of Chinese Tea Quality" was held concurrently, featuring roundtable discussions [8][9] Technical Insights - Key points on tea blending technology were presented by industry experts, including Shao Aijiu, Deputy General Manager of Menghai Tea Co., Ltd. [10] - Discussions highlighted the importance of tea blending technology from various perspectives, including academic, production, and export [12][14] - The industry is encouraged to align with the "Three Tea Coordination" strategy to enhance tea quality and sustainability [15][16] Competition Results - The competition took place from November 14 to 16 and on the 20th, with rigorous assessments of theoretical knowledge and practical skills [22][23] - A total of 35 outstanding participants were awarded, including 2 gold, 4 silver, 8 bronze, and 21 merit awards [25][26] Future Directions - The Guangdong Tea Industry Association aims to continue using the competition platform to enhance the skills of tea evaluators and promote high-skilled talent in the tea industry [28][30] - The association emphasizes the importance of cultivating a culture of excellence and craftsmanship in the tea industry [31][32]
西湖区“三茶统筹”绘新卷
Hang Zhou Ri Bao· 2025-11-11 03:01
Core Insights - The 10th China Tea Olympics, themed "Listening to Tea in the Forest and Springs," was held in Longwu Tea Town, showcasing a comprehensive immersive experience that attracted over a hundred tea enthusiasts from various regions [2][3] - The event has evolved into a prestigious tea event since its inception in 2014, with nearly 10,000 tea professionals and hundreds of tea companies participating from 18 countries and regions [3] - Longwu Tea Town is transforming from a traditional tea town into a global tea culture destination, aligning with the West Lake District's strategy of "Two Towns and Six Districts" [2][5] Event Highlights - The event featured innovative elements such as modern drama and music in tea art competitions, enhancing the visual impact of performances [3] - Unique culinary experiences were introduced, with tea being incorporated into gourmet dishes, refreshing perceptions of "eating tea" [4] - The competition also included a health-oriented tea drink contest, appealing to younger demographics with creative beverage presentations [4] Industry Development - Longwu Tea Town is implementing a "Tea + Tourism" strategy, integrating tea culture with various events and experiences to attract visitors [5][6] - Collaborations with research institutions are fostering innovation in tea cultivation and processing, expanding the tea product range [6] - The town is leveraging international exhibition opportunities to establish itself as the "Number One Tea Town" in China, focusing on youth engagement and digital transformation in the tea industry [6]