Core Viewpoint - The "Black Pearl" strawberry, a rare variety known as "Zhenhong Meiling," has gained popularity in the fruit market, with prices reaching up to 300 yuan per pound, attracting attention on social media and among young consumers [1][5]. Group 1: Market Dynamics - The black strawberry variety is imported from Japan and has a low yield and high transportation loss, contributing to its high price [1][5]. - The market for black strawberries is characterized by scarcity, with limited planting area and low supply, leading to a "rarity drives price" phenomenon [5][6]. - Prices for black strawberries vary significantly, with some premium selections priced at over 300 yuan per pound, while others are available at around 100 yuan per pound in retail settings [5][6]. Group 2: Consumer Preferences - The black strawberry is favored for its unique appearance and higher sweetness, appealing to younger consumers seeking novelty and social sharing experiences [1][6]. - The average sugar content of black strawberries is approximately 2 degrees higher than traditional varieties, and they have a firmer texture, enhancing their appeal [6]. Group 3: Supply Chain and Pricing Strategy - The company has been gradually increasing the sales scale of black strawberries over the past three years while attempting to lower prices compared to previous years [5][6]. - The pricing strategy involves reducing the threshold for trying rare products, ensuring that high-quality items are accessible at reasonable prices through efficient supply chain management [6]. - The complexity of cultivation and lower yield compared to conventional strawberries means that significant price reductions are unlikely in the short term [6].