Core Viewpoint - The "Black Pearl" strawberry, a rare variety known as "Zhenhong Meiling," has gained popularity in the fruit market, with prices reaching up to 300 yuan per pound, attracting attention on social media and among young consumers [1][5]. Group 1: Market Dynamics - The black strawberry variety is imported from Japan and has a low yield and high transportation loss, contributing to its high price [1][5]. - The market for black strawberries is characterized by scarcity, with limited planting area and low supply, leading to a "rarity drives price" phenomenon [5][6]. - Prices for black strawberries vary significantly, with some premium selections priced at over 300 yuan per pound, while others are available at around 100 yuan per pound in retail settings [5][6]. Group 2: Consumer Preferences - The black strawberry is favored for its unique appearance and higher sweetness, appealing to younger consumers seeking novelty and social sharing experiences [1][6]. - The average sugar content of black strawberries is approximately 2 degrees higher than traditional varieties, and they have a firmer texture, enhancing their appeal [6]. Group 3: Supply Chain and Pricing Strategy - The company has been gradually increasing the sales scale of black strawberries over the past three years while attempting to lower prices compared to previous years [5][6]. - The pricing strategy involves reducing the threshold for trying rare products, ensuring that high-quality items are accessible at reasonable prices through efficient supply chain management [6]. - The complexity of cultivation and lower yield compared to conventional strawberries means that significant price reductions are unlikely in the short term [6].

Core Insights - The emergence of "black strawberries" as a luxury fruit, with prices reaching up to 300 yuan per pound, indicates a growing trend in high-end fruit consumption in China [1] - The black strawberry, specifically the "True Red Meilin" variety, is marketed as a premium product, drawing comparisons to luxury brands like Rolls-Royce and Hermes [1] - The limited supply and high cultivation costs contribute to the elevated prices of black strawberries, making them a rare commodity in the market [11] Pricing and Sales - On e-commerce platforms, the price for 500 grams of True Red Meilin black strawberries is around 315 yuan, with discounts available for bulk purchases [1] - In contrast, the "Black Pearl" strawberry sold at Hema is priced at 59.9 yuan for 300 grams, which is still significantly higher than other common varieties [2] - Sales data shows that over 3,000 units of the black strawberry have been sold online, indicating strong consumer interest [1] Market Dynamics - The black strawberry variety was introduced to China around 2020 and has only recently started to gain popularity among consumers [11] - The cultivation of black strawberries is limited, with reports indicating that they make up only about one-fiftieth of total strawberry plantings in some regions [11] - The sugar content of black strawberries is notably high, typically ranging from 15 to 19 degrees, which enhances their flavor profile compared to traditional red and white strawberries [11] Regional Insights - Major production areas for black strawberries include Yunnan, Dandong, Sichuan, and Shandong, with cultivation primarily occurring on a small scale [11] - Dandong is highlighted as a key strawberry production region in China, with a brand value of 418.55 billion yuan for its strawberries [11]

2026.01. 20 本文字数：1335，阅读时长大约2分钟 作者 | 第一财经 陈杨园 车厘子大降价的同时，"黑草莓"成了"水果新贵"，一斤黑草莓甚至卖到了三百元以上。 1月20日，记者发现，电商平台上一款"黑草莓"正在逐渐走红。"黑草莓"并不黑，品种主要是黑珍 珠、真红美铃草莓，淘宝一家店铺的页面信息显示，500克红美铃黑草莓甄选大果的价格为315元， 近7天有100余人逛过，已售4件。也有来自大凉山的黑草莓750克售价133元，折合一斤价格89 元，已售300件以上。相比普通草莓，每斤上百元是黑草莓的常态。 2/6 500g 红 1斤 淡雪 全部 0 自草莓 美玲黑草 券后 ¥ 315 买2件 ¥ 297.1/件 已售 4 已享受:官方立减12%省43元 可再享: 满2件9.5折 一位行业人士告诉记者，相对红草莓和白草莓系列，黑草莓的糖度更高，基本都在15以上，能达到 16-19度左右。在口感上，黑草莓糖度高，草莓果体到达9成熟的时候果味更为浓郁，香甜软糯，产 区主要集中在云南、丹东、四川、山东等，均为小面积种植。 阳光玫瑰、车厘子等"贵族水果"平民化的浪潮下，黑草莓等水果新贵会成为潮流吗？ 管理咨询 ...