Core Viewpoint - Jiangxi Qiyunshan Food Co., Ltd. is preparing for an IPO on the Hong Kong Stock Exchange, showcasing significant growth in revenue and net profit, driven by its flagship product, the South Jujube Cake, which has a strong market presence and a commitment to green food standards [5][11][12]. Group 1: Company Overview - Jiangxi Qiyunshan Food Co., Ltd. originated from a food factory established in 1958 and has evolved into a leading player in the South Jujube food market, holding a 32.4% market share [5][9]. - The company has achieved annual revenues exceeding 330 million yuan, with a remarkable growth trajectory over the past few years [3][11]. - The leadership of the company consists of the Liu brothers, who have been instrumental in its development since the introduction of the South Jujube Cake in 1992 [5][8]. Group 2: Financial Performance - From 2022 to 2024, the company's revenue increased from 217 million yuan to 339 million yuan, reflecting a compound annual growth rate (CAGR) of 24.92% [11]. - Net profit surged from approximately 25.6 million yuan in 2022 to 53.2 million yuan in 2024, with a CAGR of 44.06% [11]. - In 2024, the company reported a 37.2% year-on-year revenue growth and a staggering 124.4% increase in net profit [11]. Group 3: Product and Market Strategy - The South Jujube Cake remains the primary product, contributing 86.7% of total revenue in 2024, while the company has expanded its product line to include South Jujube particles and soft candies [12]. - The company has adopted a "rural encircling cities" sales strategy, focusing on traditional offline channels, with 89.3% of revenue coming from offline sales [13]. - A significant partnership with a major customer, identified as "Customer G," has been pivotal, contributing 22.9% of total revenue in 2024 [11][12]. Group 4: Future Plans and Challenges - The company plans to use IPO proceeds to enhance online sales platforms and expand its distribution network into new regions [16]. - Despite its success, the company faces challenges such as over-reliance on a single product and traditional sales channels, with the South Jujube Cake accounting for nearly 90% of revenue [15]. - The competitive landscape is characterized by a fragmented market, with the top ten snack companies holding only 10.4% of the market share, indicating intense competition [15].