Core Viewpoint - Huawei has applied for the trademark "Qi Jie," indicating its continued commitment to the smart automotive sector and the expansion of its HarmonyOS intelligent driving brand [1][3]. Trademark Registration Details - The trademark "Qi Jie" was applied for on June 16, 2025, and is currently under substantive examination [2][3]. - It falls under International Class 12, which includes products such as automobiles, electric vehicles, and autonomous driving cars [3]. Current Brand Matrix - Huawei has established a brand matrix in the smart automotive field with five existing brands: Wen Jie, Zhi Jie, Xiang Jie, Zun Jie, and Shang Jie, developed in collaboration with various automotive manufacturers [3]. - The company has applied for nearly 200 trademarks containing the character "Jie," including names like "Xian Jie" and "Jun Jie" [3]. Future Projections - Huawei's intelligent driving product line president predicts that by 2026, high-speed L3 commercial use will be realized, and urban L4 pilot commercial use will begin, with full-scale urban L4 commercial use expected by 2027 [4]. - The HarmonyOS intelligent driving system has achieved over 1 million units delivered in approximately 43 months, indicating a significant growth trajectory [5]. Market Positioning - The HarmonyOS intelligent driving system covers a wide range of vehicle types, including SUVs, sedans, and MPVs, and has attracted major state-owned automotive companies and BYD to adopt its solutions [5]. - The industry anticipates that HarmonyOS intelligent driving is poised for a phase of scale expansion following its foundational layout and initial exploration [5].