Core Viewpoint - The article discusses the emergence of "Long Nian You Xuan" as a controversial investment platform attracting many middle-aged and elderly individuals, raising concerns about its legitimacy and potential classification as a pyramid scheme [3][5][21]. Group 1: Platform Legitimacy - "Long Nian You Xuan" claims to be a legitimate platform approved by the Ministry of Industry and Information Technology, presenting itself as the "fifth largest e-commerce platform" [7][8]. - The platform misrepresents its ICP filing as a government approval certificate, misleading investors about its legitimacy [8][10]. - The company claims to have over 2 million members and projects rapid growth, expecting to reach 10 million by August 1, 2025, and 50 million by July 2026 [13][15]. Group 2: Investment Structure - Membership levels are categorized into five tiers, with the entry-level VIP membership requiring an investment of 1,080 yuan, which can lead to significant monthly rewards based on performance [16][17]. - The platform offers a high annualized return of over 200%, which is significantly more attractive compared to traditional bank savings [14][17]. - Members are incentivized to recruit new members, creating a cycle of investment that resembles a pyramid scheme [19][22]. Group 3: Investor Behavior - Many investors, including retirees, are drawn to the platform due to the promise of quick returns, often borrowing money to invest [19][20]. - Despite doubts about the sustainability of the promised returns, the allure of high profits leads many to continue investing [22][24]. - Some members have taken extreme measures, such as using multiple identities to maximize their recruitment bonuses [17][19]. Group 4: Regulatory Response - Local authorities have begun investigating "Long Nian You Xuan" due to numerous complaints and concerns about its operations [26][27]. - Previous warnings have been issued regarding similar platforms that employ high-return promises and recruitment incentives, indicating a pattern of potential fraud [27].