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国际一线塑胶地板品牌的中国市场战略
Sou Hu Cai Jing· 2025-06-09 13:02
Group 1 - The international high-end vinyl flooring brands have established a presence in the Chinese market, including Tarkett, Polyflor, Gerflor, Rikett, Armstrong, and Forbo, each with unique strengths [1] - The demand for eco-friendly, antibacterial, soundproof, and slip-resistant vinyl flooring has surged in the domestic medical construction sector, prompting international brands to increase their investments in China [3] - Despite a global downturn in the vinyl flooring industry post-pandemic, leading brands like Gerflor, Rikett, and Armstrong are demonstrating resilience through innovation and market adaptation, with Rikett achieving year-on-year sales growth [3] Group 2 - The future of the vinyl flooring industry looks promising, driven by ongoing developments in medical construction and the need for high-quality flooring solutions [5] - International brands are expected to take concrete actions to fulfill their responsibilities as industry leaders and contribute to the high-quality development of the Chinese vinyl flooring market [5]