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投放策略优化 冰川网络预计去年业绩大幅扭亏
Xin Lang Cai Jing· 2026-01-29 13:37
Group 1 - The core viewpoint of the news is that Glacier Network (300533.SZ) expects a significant turnaround in net profit for 2025, projecting a profit of 436 million to 516 million yuan, compared to a loss of 247 million yuan in the previous year [1] - The company anticipates a non-recurring net profit of 379 million to 459 million yuan for 2025, up from a loss of 310 million yuan in the previous year [1] - The expected growth in performance is attributed to a substantial reduction in sales expenses in the first three quarters of 2025, as the company optimizes its product launch strategies and controls the investment in marketing [1] Group 2 - Despite the positive outlook for 2025, the company recorded a net loss in the fourth quarter, estimated between 14 million and 66 million yuan, primarily due to increased sales expenses related to the launch of the new product "X-Clash" [2] - "X-Clash," a survival card strategy mobile game, began global testing in April 2025 and saw significant marketing efforts starting in October 2025, achieving a peak ranking of 67 in the US iOS sales chart [2] - The marketing strategy for "X-Clash" differs from previous products, focusing on localized distribution of various sub-gameplays tailored to different regions [2]