Core Insights - The Dragon Boat Festival tourism in Guangdong has seen significant growth, with a total of 23.21 million visitors and a revenue of 11.44 billion yuan, marking a year-on-year increase of 20.6% and 25.6% respectively [2][3]. Group 1: Tourism Performance - Guangdong's tourism market during the Dragon Boat Festival was exceptionally vibrant, with a total of 23.21 million visitors and a revenue of 11.44 billion yuan [2][3]. - The Dragon Boat themed activities became a major attraction, with nearly 50 large-scale events held across 21 cities in Guangdong [5][6]. Group 2: Cultural Significance - The popularity of Dragon Boat activities is attributed to their deep cultural roots and integration with Lingnan civilization, making them a significant cultural tourism IP [12][14]. - Guangdong retains the most complete dragon boat ritual system in China, with 26 national and provincial intangible cultural heritage projects related to dragon boats [13][14]. Group 3: Systematic Tourism Ecosystem - The success of the Dragon Boat Festival tourism is a result of a systematic tourism ecosystem, supported by the region's extensive river network and innovative event combinations [18][20]. - Various localities have enhanced the appeal of dragon boat races by integrating them with other activities, such as music festivals and markets, to stimulate consumer spending [20][21]. Group 4: Broader Tourism Impact - The dragon boat craze has positively influenced other tourism sectors, including rural tourism and red tourism, with significant visitor increases across various attractions [26][28]. - The model of using dragon boats as a medium for cultural experiences has transformed rural tourism from simple visits to comprehensive cultural experiences [35][39].