Core Insights - Dream Beddings (603313) has opened its first Tmall experience store in Chongqing, marking a significant step in its exploration of new retail models, integrating online and offline resources to enhance consumer experience [1][6] Group 1: Store Opening and Experience - The Tmall experience store features an innovative O2O (Online to Offline) model, allowing consumers to experience products in-store and order online, thus addressing common challenges in furniture shopping [2][6] - The store showcases a diverse product range, including popular items like the M6 and M12 smart beds, and various mattress and pillow options, enhancing the shopping experience [2][4] Group 2: Consumer Engagement and Data Utilization - The store leverages Tmall's vast data to drive product selection and operations, ensuring that the offerings align with consumer preferences and behaviors [3][4] - The integration of online and offline experiences aims to meet the evolving consumer demand for immersive and satisfying shopping experiences [3][6] Group 3: Future Expansion Plans - Dream Beddings plans to expand this retail model nationwide, with a goal of opening 100 new retail stores over the next three years in major cities like Beijing, Shanghai, and Wuhan [6] - The company has rapidly developed its brand presence, with over 1,000 stores across the country, positioning itself competitively against traditional furniture retailers [6]