Core Viewpoint - The company reported its Q2 2025 operational data, showing performance in line with expectations, with a double-digit revenue growth overall, while the main brand Anta experienced low single-digit growth [1][2]. Group 1: Anta Brand Performance - In Q2 2025, Anta's brand revenue growth was low single-digit, while the first half of the year showed mid single-digit growth, which was below internal expectations due to several factors [2]. - The company accelerated store upgrades in lower-tier cities, impacting short-term sales but laying a foundation for future growth [2]. - The competitive landscape during the online 618 shopping festival led to a cautious approach on discounts to maintain brand health [2]. - A new e-commerce head was appointed to enhance product differentiation across platforms, with expectations for improved sales performance in the second half of the year [2]. Group 2: New Retail Formats and Other Brands - Anta's new retail formats, such as champion stores and SV collection stores, have shown significant effectiveness, with champion stores achieving 80% higher sales efficiency than regular stores [3]. - FILA continued its steady growth with mid single-digit revenue growth in Q2, driven by a recovery in main products and strong e-commerce performance [3]. - New brands like Descente, KOLON, and Maia Active showed exceptional growth, with Descente exceeding 40% and KOLON over 70% in Q2 [3]. Group 3: Inventory and Financial Outlook - Inventory levels remained healthy, with a stock-to-sales ratio of around five months for Anta and FILA [4]. - The company maintained effective cost control, which is beneficial for stabilizing overall operating profit margins [4]. - The multi-brand matrix is seen as a valuable asset, with expectations for continued growth potential, maintaining a "buy" rating and profit forecasts for 2025-2027 [4].

Investment Rating - The report maintains a positive outlook on the food and beverage sector, suggesting that leading companies in the sector have mid-term investment value, particularly in the mass consumer goods segment which is more defensive, while the liquor segment shows greater cyclical elasticity [5][6]. Core Insights - The liquor sector is under short-term pressure, but if economic conditions improve in the second half of 2025, the industry fundamentals are expected to bottom out, with stock prices likely to lead the adjustment [5][6]. - Key recommendations include major liquor brands such as Kweichow Moutai, Shanxi Fenjiu, Wuliangye, and others, while in the mass consumer goods sector, companies like Yili, Qingdao Beer, and others are highlighted for their growth potential [5][6]. - The report emphasizes the importance of monitoring macroeconomic policies and their implementation effects in the coming months [5]. Summary by Sections 1. Weekly Perspective on Food and Beverage - The food and beverage sector experienced a decline of 1.06% last week, with liquor down 2.76%, underperforming the broader market [4][32]. - The report notes that the liquor consumption remains subdued despite some recovery during the May Day holiday, with limited contributions expected from the upcoming Dragon Boat Festival [6][32]. 2. Liquor Sector Analysis - Current prices for Kweichow Moutai are stable at 2060 RMB for loose bottles and 2135 RMB for boxed sets, while Wuliangye has seen a slight decrease of 10-20 RMB [6][10]. - Shanxi Fenjiu is focusing on stabilizing the market, channels, and prices, with a strategy aimed at national expansion and brand development [10][11]. 3. Mass Consumer Goods Sector Analysis - The mass consumer goods sector is expected to see flat demand in the second quarter and second half of 2025, with cost advantages supporting profitability [7][8]. - The report highlights structural growth opportunities in the dairy sector, particularly for Yili, which is expected to perform well in the upcoming quarters due to low base effects [7][29]. 4. Key Company Updates - Companies like Huaren Beer are projected to see slight revenue growth in 2025, while liquor businesses face pricing pressures due to high channel inventories [11][12]. - The report also mentions strategic initiatives by companies like Wuliangye and others to enhance market presence and operational efficiency [10][11]. 5. Market Performance Metrics - The food and beverage sector's current dynamic PE is 19.37x, with a premium rate of 46%, while the liquor segment's dynamic PE is 17.80x, with a premium rate of 34% [18]. - The report provides detailed performance metrics for various sub-sectors, indicating relative performance against the broader market index [32].

Investment Rating - The report maintains a positive outlook on the food and beverage sector, indicating that leading companies in the sector have mid-term allocation value, with consumer staples showing stronger defensive characteristics and liquor exhibiting greater cyclical elasticity [5][9]. Core Insights - The report emphasizes the importance of monitoring new products and channel changes within the food and beverage industry, as overall demand remains subdued. It highlights the potential for recovery in the liquor sector if economic conditions improve in the second half of 2025, alongside necessary industry adjustments [5][9]. - Key recommendations include focusing on leading companies in the liquor sector such as Kweichow Moutai, Shanxi Fenjiu, and Wuliangye, as well as consumer staples like Yili and Qingdao Beer, which are expected to benefit from cost advantages and new retail trends [5][9][11]. Summary by Sections 1. Market Performance of Food and Beverage Sectors - The food and beverage sector underperformed the Shenwan A index by 0.16 percentage points during the period from May 12 to May 16, 2025. Sub-sectors such as food processing and beverage dairy outperformed the index, while liquor and other categories lagged behind [33]. 2. Liquor Sector Insights - The report notes that Kweichow Moutai's bottle price remains stable at 2080 RMB, with Wuliangye around 920-930 RMB. Despite a slight recovery in demand during the May holiday, overall consumption in the liquor sector is expected to remain flat, with pressures anticipated in the second quarter [10][11]. - Liquor companies reported positive revenue growth in Q1 2025, but the growth rate has slowed significantly compared to previous years, indicating a trend of increasing differentiation among brands [10]. 3. Consumer Staples Sector Insights - The report forecasts a flat demand outlook for consumer staples in the second quarter and second half of 2025, with a continued cost advantage expected to support profitability. The dairy sector is highlighted for its potential revenue and profit improvement due to supply-demand rebalancing and supportive policies [11]. - Specific companies such as Yili and Qingdao Beer are recommended for their strong performance and growth potential in the context of new product launches and channel innovations [11]. 4. Key Company Updates - Companies like Zhou Hei Ya are focusing on enhancing store quality and expanding distribution channels, while Huazhi Wine is targeting mid-to-high-end consumers through its retail strategies [14][15]. - Gu Yue Long Shan is concentrating on high-end and youthful product lines, with a focus on maintaining price stability and enhancing brand appeal [15].

Investment Rating - The investment rating for the company is "Buy" [4] Core Views - The company's basic operations are stabilizing, and the new retail format is continuously expanding [1] - The company achieved better-than-expected earnings in Q1 2025, with a projected high dividend payout for the year [1] - The main brand's revenue decline is narrowing, and the proportion of direct sales is increasing [2] - Other brands, including Sporz and JD Outlet, are contributing to new growth points [3] - The company is expected to see revenue growth in the coming years, driven by new retail formats and a strong dividend policy [4] Summary by Sections Financial Performance - In 2024, the company reported revenue of 20.96 billion yuan (down 2.7% year-on-year) and a net profit of 2.16 billion yuan (down 26.9% year-on-year) [1] - Q1 2025 revenue reached 6.19 billion yuan (up 0.2% year-on-year) with a net profit of 935 million yuan (up 5.5% year-on-year) [1] - The company plans a cash dividend of 1.969 billion yuan for 2024, with a dividend payout ratio of 91.22% [1] Main Brand Performance - The main brand's revenue in 2024 was 15.27 billion yuan (down 7.2% year-on-year), but gross margin improved by 1.3 percentage points to 46.5% [2] - The number of direct stores increased by 216 to 1,468, while franchise stores decreased by 359 to 4,365 [2] - The company is expanding into overseas markets, with 101 stores opened by the end of 2024, generating 355 million yuan in overseas revenue (up 30.75% year-on-year) [2] Other Brands - Other brands generated revenue of 2.67 billion yuan in 2024 (up 32.4% year-on-year), with Q1 2025 revenue reaching 740 million yuan (up 100.2% year-on-year) [3] - The company increased its stake in Sporz to 51% and reported significant contributions from this brand [3] - The partnership with JD to open JD Outlet stores is also expected to drive growth [3] Earnings Forecast and Investment Advice - Revenue is projected to grow to 22.3 billion yuan in 2025, 24.8 billion yuan in 2026, and 26.6 billion yuan in 2027, with corresponding net profits of 2.41 billion yuan, 2.66 billion yuan, and 2.91 billion yuan [4] - The new retail formats are expected to open up growth opportunities, and the company's high dividend yield is seen as stable [4]