Core Viewpoint - The leisure food industry is experiencing new growth momentum driven by globalization, with companies like Qiaqia Food leveraging digital channels and international markets to enhance their market position [1][4]. Group 1: Financial Performance - In the first half of 2025, Qiaqia Food reported revenue of 2.752 billion yuan, with net profit attributable to shareholders at 88.642 million yuan and net profit excluding non-recurring items at 43.09 million yuan [1][2]. - In Q2, revenue grew by 9.69% year-on-year to 1.181 billion yuan, indicating a stable market position [1]. - The sunflower seed product line generated 1.772 billion yuan, accounting for 64.39% of total revenue, while nut products contributed 614 million yuan, representing 22.32% of total revenue [2]. Group 2: Market Trends and Consumer Behavior - The rise of the "Z generation" consumer group is shifting demand towards personalized, customized, and diverse snack options, emphasizing the need for innovation and supply chain efficiency [1][2]. - There is a growing consumer focus on health and nutrition, leading to a transformation in the leisure food industry, with a notable increase in R&D investment [2][5]. Group 3: Channel Strategy - Qiaqia Food is accelerating its transformation towards an omnichannel strategy, with its digital platform serving approximately 560,000 terminal outlets, a growth of 16.7% [3]. - E-commerce revenue reached 451 million yuan, reflecting a year-on-year growth of 24.79%, highlighting the success of the company's channel optimization efforts [3]. Group 4: International Expansion - Qiaqia Food's overseas revenue grew by 13.18% to 278 million yuan in the first half of 2025, with products now available in nearly 70 countries and regions [1][4]. - The company is actively entering mainstream channels in Canada, Japan, and the Philippines, and is expanding into diverse consumer scenarios in Thailand and Indonesia [4][5]. - Qiaqia Food is focusing on brand internationalization and localizing products to enhance competitiveness in overseas markets [5].