Core Points - The "Saishang Yingji: Opening Red Summer" movie promotion event aims to stimulate cultural consumption in Ningxia, running from June 20, 2025, to December 31, 2025, covering key viewing periods such as summer and National Day [1][4] - The event offers cash subsidies for movie tickets, with daily discounts available for viewers, enhancing the movie-going experience in the region [1][4] Summary by Sections Event Overview - The event is organized by the Ningxia Hui Autonomous Region Committee's Propaganda Department and Cat's Eye Entertainment, lasting for 8 months and targeting major viewing periods [1] - The first phase runs from June 20 to August 31, the second from September 26 to October 12, and the third from December 1 to December 31 [2][4] Subsidy Details - Daily subsidies include a 10 yuan discount per ticket and a limited 20 yuan double ticket coupon, available on a first-come, first-served basis [2][4] - Each user in Ningxia can purchase up to 2 discounted tickets and claim 1 movie consumption coupon per phase, valid for 7 days after issuance [2][4] Distribution Channels - Users can access the subsidies through various platforms, including Cat's Eye App, WeChat App, Meituan App, and Dazhongdianping App [2][4] Movie Highlights - The event coincides with the release of several films, including "How to Train Your Dragon," "Sauce Garden Alley," and "Lychee in Chang'an," promising diverse viewing experiences for audiences [4][6][8][10] - The promotion aims to integrate culture and consumption, revitalizing the local film and tourism economy in Ningxia [10]