Core Insights - The article highlights the significant advancements made by BOE Technology Group at CES 2026, showcasing their innovative products and technologies in the automotive display sector, particularly focusing on smart cockpit solutions and AI integration [1][20]. Group 1: Product Innovations - BOE launched the HERO2.0 smart cockpit, featuring a comprehensive array of new products that integrate display technologies, AI, and innovative applications across various scenarios [1]. - The company introduced a full range of high-end automotive display products under three major technology brands: ADS Pro, f-OLED, and α-MLED, achieving breakthroughs in image quality, form factor innovation, and scene adaptability [2][20]. - The 15.6-inch automotive-grade UB Cell display utilizes Mini LED backlighting for precise light control, offering a million-level contrast ratio and deep blacks, comparable to OLED quality [5]. - The world's first 17-inch OLED rollable terminal was unveiled, capable of expanding from a 9.5-inch to a 17-inch display, enhancing portability and large-screen experience for mobile applications [7]. - A 30,000-nit MicroLED head-up display was introduced, providing clear visibility in outdoor conditions, while dual 12.3-inch MiniLED products deliver exceptional color performance [5]. Group 2: AI Integration and Interaction - AI technology was deeply integrated into product innovation, significantly increasing the proportion of soft and hard integration systems, enhancing the interactive experience of smart cockpits [9]. - The MicroLED PHUD panoramic head-up display features 50,000 nits brightness and supports multi-modal interactions, including touch, voice, and gesture controls [9]. - The AI-powered in-car digital amplifier utilizes AI noise reduction and sound quality restoration technologies, delivering high-quality audio experiences even in adverse conditions [11]. Group 3: Smart Interaction and Functionality - The introduction of a 3D ultrasonic fingerprint recognition car key allows for precise identification in challenging environments, enhancing user interaction and personalization [13]. - A dual-axis intelligent control screen enables dynamic adjustment of display angles based on driver posture, improving the overall driving experience [15]. - The innovative dual 24-inch "sky screen" integrates high color gamut and contrast technologies, enhancing the aesthetic appeal of the automotive cockpit [17]. Group 4: Ecosystem and Future Directions - BOE aims to integrate core technological capabilities with ecological resources, focusing on innovative scene-based solutions that extend from core cockpit scenarios to broader applications [18]. - The company is expanding into smart pet care, smart cycling, smart home, and smart retail sectors, showcasing a commitment to technological innovation across various industries [18][20]. - Future strategies will continue to emphasize technological innovation to enhance intelligent experiences in application scenarios, fostering collaboration with global partners [20].