Core Insights - The fourth batch of national subsidy funds has been allocated, coinciding with the full launch of the Double 11 shopping festival, leading to a surge in home appliance consumption, attracting significant attention from investment institutions [1][2] - Suning.com is enhancing its market position by implementing a combination of subsidy policies and upgraded service offerings, aiming to stimulate consumer demand and facilitate the upgrade of home appliances [2] Group 1: Investment Interest - From October 13 to 14, Suning.com hosted visits from eight investment institutions, including Huaxia Fund and CITIC Securities, focusing on store conditions, brand introduction, user profiles, and marketing strategies [1] - The investment institutions experienced various hot-selling new products, such as a 163-inch ultra-large screen TV and ultra-low temperature storage refrigerators, during their visit [1] Group 2: Marketing and Consumer Engagement - During the Double 11 period, Suning.com is increasing the launch of new products and implementing the "True Benefit Subsidy" plan to lower consumer barriers and stimulate demand for upgrades [1] - The "True Benefit Subsidy" section saw over 1 million units reserved within 72 hours during the National Day holiday, indicating strong market appeal [1] Group 3: Service Enhancements - The research team paid special attention to the value-added services offered in the Suning Friend area, such as free coffee and clothing care, and inquired about the home appliance concierge service [1] - The Suning Max store in Nanjing is equipped with over 40 dedicated home appliance concierges, providing comprehensive services from pre-sale consultation to after-sales maintenance, enhancing the overall consumer experience [1] Group 4: Strategic Positioning - Suning.com is reinforcing its position as a leader in home appliance consumption through product, scene, and service upgrades, supported by both policy and consumer demand [2] - The company aims to further unlock growth potential in the home appliance market, promoting healthy competition within the industry [2]