中证报中证网讯（王珞）第四批国补资金下达叠加双11大促全面启动，家电消费热度持续攀升，吸引投 资机构密集关注。10月13日至14日，苏宁易购接待华夏基金、睿远基金、东北证券、钇远投资、苏泊尔 集团、中信证券、德邦基金、西部证券等8家投资机构调研。投资者探访南京新街口Suning Max店，重 点围绕门店基本情况、品牌引入、用户画像、品类结构、会员运营、营销策略、国补影响、市场竞争展 开交流。 调研团队也特别关注苏宁Friend专区的免费咖啡、衣物护理等增值服务，并对家电管家服务机制进行详 细问询。据介绍，目前南京新街口Suning Max店配备超40名专属家电管家，可提供从售前咨询、量房设 计到售后维保的全链路服务，实现"只进一家店，焕新整个家"的消费体验。 在实地走访中，投资者体验了163吋超大屏电视、艺术壁纸电视、超低温存储冰箱、四筒洗衣机等热销 新品。据悉，双11期间，苏宁易购加大新品首发力度，通过"真惠补"补贴计划降低消费门槛，激活换新 需求。国庆期间，"真惠补"专区上线72小时预约量突破100万台，体现出强劲的市场吸引力。 今年双11，苏宁易购在补贴政策基础上，强化"场景+服务"的协同发力：一方面， ...

Group 1 - The core viewpoint is that the home appliance market in China is experiencing a significant boost due to the 618 shopping festival and the implementation of the trade-in policy, leading to a continuous increase in consumer demand [1][3] - In April, China's retail sales of consumer goods grew by 5.1% year-on-year, with a notable increase in sales of products related to the trade-in policy [1] - The home appliance ETF (159996) saw a substantial rise of over 1.5%, indicating strong market activity [2] Group 2 - The trade-in policy is expected to drive the purchase of nearly 90 million home appliances from August 2024 to the first quarter of 2025, with expectations for continued policy support to enhance consumer spending [3] - Recent reductions in tariffs between China and the U.S. are likely to alleviate cost pressures for Chinese exporters, while demand in emerging markets remains strong due to low penetration rates of home appliances [4] - Leading home appliance companies are showing strong cash flow and high dividend yields, with the sector's dividend rate nearing 3% as of April 2025, making it an attractive investment opportunity [5]